As a marketing expert at an eCommerce business, you’ve been asked to summarize the value of YouTube to the leadership team. What should you say when talking about this shopping trend?

• You should say that creators influence users’ purchasing decisions, and YouTube drives purchasing behavior.
• You should say that YouTube users use the platform for inspiration and discovery, but not to take action and make a purchase.
• You should say that creators influence users’ purchasing decisions, but they take action on other platforms.
• You should say that YouTube users use the platform for inspiration and discovery, and they choose to purchase on desktop devices.

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