Your colleague is preparing for an upcoming campaign for a new novel with a target audience of adults between 18-64 years old. They’d like to use a Display & Video 360 feature to understand their campaign exposure for that demographic. Which feature could your colleague use to see these metrics?

Reach planning tool Plan workspace Forecasting tool Insights tool It is easier to search in our PDF, which has correct

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Your client is launching a new generation of mobile phones. The client has a separate display ad for each of the three models and wants to show the ad that leads to the most purchases more often than the other two models not performing as well. Which type of display creative optimization would you use to achieve this goal?

Optimize for time spent on screen Optimize for creative rotation Optimize for clicks Optimize for conversions It is easier to

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You recently completed a campaign promoting a new product and you need to evaluate its success. You’ll use an attribution model to assign attribution credit across various touchpoints, such as clicks and impressions. But you also want to give more credit to the touchpoints that happened closest to the time of conversion. Which model would you apply?

Time decay Last interaction Position-based First interaction It is easier to search in our PDF, which has correct answers, and

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