How does HubSpot use UTM parameters to categorize traffic to your website?
Any visitor coming to your website using a URL with UTM parameters is filtered out of your HubSpot analytics. Any
Read moreHubSpot Inbound Marketing Optimization Exam
When is a session or contact bucketed under Other campaigns in HubSpot?
When a visitor or contact comes to your site from a paid social post that’s associated with one of your
Read moreWhy is it important to reconcile date ranges on your campaigns’ sources reports?
If you don’t add date ranges, this page could mess up any custom attribution reporting you have built in your
Read moreWhen would you NOT want to implement live chat on your website?
If human bandwidth was a constraint If the cost of making a mistake is low If you need to collect
Read moreOptimum has an SMS chatbot for customers with support questions, giving users quick access to 24/7 support. A customer can simply text their issue, and the bot uses language processing to bring the customer the best solution. Looking at their current chat set-up, how might Optimum optimize this chatbot?
Crafting a helpful error message in case the chatbot doesn’t work as expected. Adding value before they extract value and
Read moreTrue or false: When building and optimizing chatbots, you will need to work with both qualitative and quantitative data.
True False You can hire us for taking your exam: If you are too busy or not enough time for
Read moreDollar Shave Club’s chatbot answers simple questions and queries that customers may have. Based on the information available in the chat, what are the benefits for the business to use a chatbot like this? Select all that apply.
Availability: Offers 24/7 service for simple questions and queries that customers may have, providing global audiences with support options regardless
Read moreUrbanStems is an ecommerce marketplace for flowers and plants. Its website features the chatbot below. Reflecting on chatbot best practices and what you learned in the certification, what are the benefits of using a chatbot in this manner? Select all that apply.
Common Solutions: The chatbot feature surfaces the answers to FAQs that enable users to quickly find solutions to the most
Read moreImpulse Creative uses a chatbot to help users navigate through its website and find what they’re looking for with a “choose your own adventure” of sorts. Visitors can select a query from the bot that aligns with their interests. Based on what’s displayed in the chat window, which best practice is Impulse Creative using to qualify leads with their chatbots? Select all that apply.
Crafting a helpful error message in case the chatbot doesn’t work as expected. Adding value before they extract value, and
Read moreModcloth, a popular online fashion retailer, recently ran a promotion that encourages users to pick a style of fashion based on their unique interests and goals as fashion forward consumers. This showcases that the brand:
Understand their personas and their consumer preferences. Believe that less is more by delivering their content as concisely as possible.
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