In general, the higher up on the Search Engine Result Page (SERP) your ad is the less likely it will be to clicked.
True False It is easier to search in our PDF, which has correct answers, and you can save time. Don’t
Read moreMicrosoft Advertising Search Certification
Jack wants to provide a variety of headlines and descriptions so Microsoft Artificial Intelligence can automatically select the best combination. What ad type should Jack create?
Product ads Ad customizers Responsive search ads Expanded text ads It is easier to search in our PDF, which has
Read moreWhat are some reasons why you would use page feeds for dynamic search ads?
To fine tune your auto targets and ad copy. To prevent the labeling and targeting of specific URLs. To leverage
Read morePhuong wants to see details of which queries have been triggering the ads in a campaign that has been running for a few weeks. Which report should Phuong run?
Billing Statement report Negative keyword conflict report Search Term report Share of Voice report It is easier to search in
Read moreCeline is a camera retailer who wants to create engaging ads with images of what products are sold from the catalog. What ad type should Celine use?
Expanded text ads Product ads Responsive search ads Ad customizers It is easier to search in our PDF, which has
Read moreJavier is interested in the performance of individual sites on the Microsoft Search Partner Network for his campaigns. What level of transparency can Javier get with Microsoft Advertising reporting?
No transparency into the sites where his ads are serving. Only the performance on Bing.com. Only the performance on owned
Read moreWhat does SERP stand for?
Search engine results page Search engine references prioritized Search engine reference page Search engine results prioritized It is easier to
Read moreMaria has noticed that her ads are not appearing as high on the search engine results page as they used to. Which of the following could Maria do to improve her ads’ position?
Increase her bids Rename her campaigns and ad groups Improve the click-through rate by improving her ad copy Improve her
Read moreWhen is a customer removed from the Dynamic Remarketing list?
When a customer adds a product to a shopping cart. When a customer search for a product. When a customer
Read moreFor enhanced cost per click, which of the following is true about Universal Event Tracking (UET) with a conversion goal?
UET is recommended UET is only available in the US market UET is not possible UET is mandatory It is
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