Conversions, Inc. is a business focused on improving their conversion rate optimization. Tasked with deciding which projects within Conversions, Inc. are worth testing, Erika is using the PIE framework to help make that decision. Which of the following questions would fit in with the PIE framework criteria?

Why is one Google Ads campaign performing better than another campaign? Why is the majority of traffic to the site

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As the marketer for SellYourCar.com, the user experience for the site is Olivia’s responsibility. She enjoys creating rich, impressive content that creates a welcoming environment for users. But the slow performance of the site frustrates her. What’s a factor that’s likely slowing down the performance of the website?

Videos XML HTML Localization It is easier to search in our PDF, which has correct answers, and you can save

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Alan is the lead marketer for NewYorkCourier, a New York-based courier company. Their dev team has implemented several personalization features in the site. Before the changes go live, they’d like to test the effectiveness of the new personalization features. What Google service can easily test the changes on NewYorkCourier, a New York-based courier company?

Integration Center Google Analytics 360 Optimize 360 Google Site Testing It is easier to search in our PDF, which has

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The developers for YouGotTalent.com are demonstrating to the marketers the new features of the site that deliver personalized content to the user. When a user clicks on a web ad offering a 25% discount, it goes directly to a web page with information about the offer. What method of user personalization does this describe?

It uses Progressive Personalization. It uses given information. It uses known user signals. It delivers a relevant landing page. It

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Kathy has been the lead marketer for ChickenChef.com for the past 10 years. The web site is still using the same web application platform used to create it. Kathy thinks it’s time to update to a progressive web app (PWA). What are two benefits of moving ChickenChef.com to a PWA platform? Select the best answers.

Works on flaky connections Accessible from phone’s home screen Fully supported by Android and iOS Automatic certification in app stores

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Maria has been working on improving the mobile experience for FarmCub. The owner of FarmCub is interested in quantifying the impact that Maria’s work has had. Maria knows that one way of doing this is to calculate the relative mobile conversion rate (rel mCvR). How can Maria calculate rel mCvR for FarmCub?

By dividing the mobile conversion rate by the desktop conversion rate By multiplying the desktop conversion rate by the mobile

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TuneStreamer.com is an online music streaming site. Subscription orders are declining steadily. As the lead marketer for the site, it’s your job to determine the cause and solve the problem. Google Analytics reports seem to indicate that friction on the checkout page is high. Apparently, something about the checkout experience is turning customers away. Which Google feature can make checkout easier by using information stored in the user’s Google account?

Google Shopping Cart Google Analytics One Tap sign-in Multi-factor authentication It is easier to search in our PDF, which has correct answers,

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Eva has been researching what makes a user-focused organization a successful one. During this research, Eva has come to realize that everyone plays a part in optimizing the user experience on an ongoing basis. What is the data scientist’s part in optimizing the user experience on an ongoing basis?

Supporting and encouraging testing and enabling budgets to allow for it Building the test environments and implementing changes that were

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