Imagine you are on a connect call with a prospect in the manufacturing industry. You discover their leadership team has historically taken a very traditional mindset towards the website and their marketing. Knowing this, what will be one key outcome for you to achieve in this connect call?
- Showcase your expertise in manufacturing by explaining your recent wins with other manufacturing clients and the background your team has in manufacturing.
- Pitch the idea of Growth-Driven Design to them and focus on the continuous improvement, experimentation, and user research.
- Establish the importance of the website to the growth of their business and start the shifting their perspective towards the new mindset.
- Get the prospect excited to work with you by introducing your team, your process, and show a number of case studies.
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