Olga has several line items under her campaign. Two of the line items are underdelivering and not meeting performance goals, while two are high-performing. Which of the following is the recommended optimization strategy?
- Shift budget from high-performing line items to the underperforming/underdelivering line items.
- Adjust frequency caps on the underdelivering/underperforming line items to serve more impressions
- Shift budget from the underperforming and underdelivering line items to higher performing line items that are scaling.
- Adjust frequency caps on the underdelivering/underperforming line items to serve less impressions
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