Scenario: Your teammate is practicing leading a value-based demo for a prospect by showcasing how each recommended Marketing Hub tool works, without providing context about why they’re showing the tool and its value. What best practice, framework, or methodology would you recommend your teammate use to improve this aspect of their value-based demo?
- LAER: The Bonding ProcessⓇ Method
- Tie-down questions
- Tell-Show-Tell
- CGP, TCI, & BA
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