True or false? You should customize an email template every time you send it out.
- Personalization tokens are just placeholders that need to be manually replaced.
- The template is a starting point, but every email you send should be customized for the contact you’re sending it to.
- The point of email templates is to save you the trouble of customizing individual emails.
- Some emails might need additional customization, but a good template can be sent “as is” in most cases.
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