When it comes to social listening, how do you know which social networks to start with?

  • Start with the social networks your buyer personas use to learn about and interact with brands.
  • Facebook has over two billion monthly active users, so start there.
  • Create an account on all of them, and see which ones your audience gravitates towards.
  • If you haven’t started your social presence by now, unfortunately it’s too late.

 

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