Which of the following are reasons your private marketplace deal may not be bidding?

  • The line item has already reached its frequency cap for that user, therefore the line item is not considered.
  • The geo location of the line item overlaps with the location properties of the request.
  • The Amazon Ads viewability threshold set for the line item did not meet the estimated viewability score of the request, therefore the line item is not considered.
  • The order has already reached its frequency cap for that user, therefore the line item is not considered.

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