Amazon Sizmek Ad Suite Certification Answers

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Check out following Amazon Sizmek Ad Suite Certification Assessment Exam Answers:

What do all three report types in SAS have in common?

Report templates are available across all types
They are available in the form of a report builder
They can be exported as .csv files
They are all aggregated reports

Expert attribution (a premium feature) is enabled when a custom path length is set to include more than ___ events.

Which attribution model serves as a baseline for collecting advertiser’s conversion data?

Primal attribution model
Primary attribution model
Account-level attribution model
Main attribution model

Which of the following statements are true in regards to noscript tag implementation? Select All Correct Responses

noscript tag fetches all advertiser data from the webpage
Activity rules based on CSS selectors will not work
Variables added in SAS will not be automatically added to the code
Only image and URL third-party pixels will be able to execute

Anna’s user permissions allow her to access multiple agency accounts in SAS. How does she pull reports for a single agency account?

She cannot pull reports for individual accounts at all. Ana can only filter reports by campaigns.
She can use the existing user account and only select relevant agency account for her report
She should log into each agency account separately to see data and get reports

History log stores data about edits to entities for 30 days. Edit logs older than one month are automatically deleted.

False
True

Karina’s main campaign KPIs are CTR and impressions delivered. Which type of report is the best option to get this data?

Aggregated report
Raw data feed
Conversion summary report
Path to conversion report

Match the cost models with the units they represent.

Conversion activity (3)
Clicks (1)
Impressions (2)

A delivery group cannot be replaced if attached to a live placement.

True
False

Which is the recommended communications protocol value for a Tag Manager?

iFrame
HTTP
HTTPS
JavaScript

Can you access SAS from the Sizmek Tags Tester tool and how?

No, you should sign in to SAS first in order to view details in the Tags Tester tool
No need to access SAS, everything is visible/shown in the Tags Tester tool
Yes, clicking any of the links in the “name” column will redirect you to the corresponding entity in SAS

Tag Manager activity rules can be based on multiple criteria.

False
True

Which placement types require creative attached in order to complete trafficking and generate placement tags?

In-banner
In-stream video
In-stream video tracking
Tracking

Anna has access to multiple accounts in SAS and she is setting up a conversion RDF for all of them. By default (no additional settings applied) the system will generate:

Multiple files, one per each advertiser under Anna’s main account
Multiple files, one per each account selected in the RDF
A single file with data from all accounts selected
A single file with data from Anna’s main account only

In most scenarios, Tag Manager code changes throughout the pages of a website.

False
True

Placement status doesn’t affect the placement tag publishing process.

False
True

Which section is the Tag Manager “publish” button located in the SAS UI?

Within campaign settings
Within account settings
Within the advertiser settings
Within the Tag Manager settings

SAS retargeting activities can be used to create target audiences in SAS.

True
False

What is true for environments where JavaScript tags are not allowed or supported?

The Tag Manager cannot be used at all
The Tag Manager can automatically collect all data
The Tag Manager is prevented from automatically collecting data
The Tag Manager has no limitations

These are added to URLs to pass relevant campaign, placement, ad ID details to a third-party measurement system.

Tokens
Aggregated reports
API integrations

In-banner placement tags can be generated as one of these format options: script, iFrame and auto-detect type.

True
False

When do you need to re-implement the Tag Manager on a webpage?

When requested by the advertiser’s webmaster
When the Tag Manager name is changed
When any of the three main tag settings (protocol, data layer object name, return server response as) change
Every month

Select the Tag Manager code that matches the settings shown in the screenshot.

script type=”text/javascript” (function(e, s, t) { t = t || {}, t.id = e, versaTagObj = { $: [], onready: function(e) { this.$.push(e) } }; var n = s.getElementsByTagName(“script”)[0], r =
createElement(“script”); r.options = t, r.async = !0, r.src = “https://secure-ds.serving-sys.com/SemiCachedScripts/ebOneTag.js?id=” + e, r.options = t,
n.parentNode.insertBefore(r, n) })(“XXXXXXXXXX”, document, { ptcl:”http”,dispType:”iframe”,dataLayer:”SizmekLayer” }); /script
script type=”text/javascript” (function(e, s, t) { t = t || {}, t.id = e, versaTagObj = { $: [], onready: function(e) { this.$.push(e) } }; var n = s.getElementsByTagName(“script”)[0], r =
createElement(“script”); r.options = t, r.async = !0, r.src = “https://secure-ds.serving-sys.com/SemiCachedScripts/ebOneTag.js?id=” + e, r.options = t, n.parentNode.insertBefore(r, n)
})(“XXXXXXXXXX”, document, { ptcl:”http”,dataLayer:”SizmekDataLayer” }); /script
script type=”text/javascript” (function(e, s, t) { t = t || {}, t.id = e, versaTagObj = { $: [], onready: function(e) { this.$.push(e) } }; var n = s.getElementsByTagName(“script”)[0], r =
createElement(“script”); r.options = t, r.async = !0, r.src = “https://secure-ds.serving-sys.com/SemiCachedScripts/ebOneTag.js?id=” + e, r.options = t, n.parentNode.insertBefore(r, n)
})(“XXXXXXXXXX”, document, { dispType:”iframe”,dataLayer:”SizmekDataLayer” }); /script
script type=”text/javascript” (function(e, s, t) { t = t || {}, t.id = e, versaTagObj = { $: [], onready: function(e) { this.$.push(e) } }; var n = s.getElementsByTagName(“script”)[0], r =
createElement(“script”); r.options = t, r.async = !0, r.src = “https://secure-ds.serving-sys.com/SemiCachedScripts/ebOneTag.js?id=” + e, r.options = t, n.parentNode.insertBefore(r, n)
})(“XXXXXXXXXX”, document, { dataLayer:”SizmekDataLayer” }); /script

Attributes such as entity name, entity ID, date, duration, etc. which populate SAS report headings are also known as:

Metrics
Dimensions
Advertisers
Delimiters

Once a placement is created and saved, you can modify the placement type.

False
True

Raw data feeds are event-level raw data files exported from SAS.

True
False

Ivan is about to launch a customer campaign across three sites with multiple banner sizes and a budget allocated per site. The most effective way for Ivan to traffic the campaign and track overall data and spend per site would be to:

Group placements in packages for each site
Place all ads in one delivery group per site
Divide the budget per placement and enter it as a unit limit
Inform the customer this is not possible

Which types of campaigns can you include in SAS P2C reports?

Both display and search campaigns
Only search campaigns
Only display campaigns
This is not something you can choose

If you see red highlighted fields in your clickthrough and events spreadsheet during import validation it means that:

You should check the tool icon and fix the errors
The import process has stalled
No action is needed, you can proceed to import clickthrough URLs

Sizmek Ad Suite offers multiple options for creative authoring, streamlined campaign management, advanced dynamic creative optimization, and Media Rating Council-accredited measurement.

False
True

Jessica wants to create a report using a template that Anna has created. How can she do this? Select All Correct Responses

Anna can duplicate her template, set it up to include the data Jessica expects to review and then add Jessica as a recipient
Anna’s report template cannot be shared with another user
Anna can copy the template over to Jessica’s user account directly in the SAS UI

How many different code versions are generated for each Tag Manager?

One
Four
Two
Three

If email is the selected delivery method of an aggregated report, the report can only be sent to the report owner’s email address.

False
True

John is running a test campaign with CTR as the main KPI. He is trafficking five ads per placement and wants to make sure the best performing ads are displayed more often to end users. Which setup is best suitable to John’s goal?

Monitor data and use creative refresh to replace the underperforming ads
Monitor performance and manually increase delivery group weights in favor of the best performing ads
Create a delivery group with five ads and select “automatic optimization based on CTR” as the rotation method
Add five delivery groups to the same placement and detach the underperforming ones

What are the key benefits of correlation between master ad and placement ad(s)?

Select All Correct Responses

Deleting a master ad does not delete the placement ad(s)
You can edit multiple placement ads by editing the master ad
Applying changes to a placement ad only affects the placement ad
Placement ads can be duplicated together with the master ad

All creative assets under your account are stored in a location called:

Assets library
Creative refresh
Ads location
Account library

The Tag Tester tool browser icon will activate only on pages with the Tag Manager implemented.

False
True

If variables/parameters are to be passed through a noscript Tag Manager code the webmaster needs to add them manually.

False
True

Path to conversion reports can include multiple advertisers’ data.

False
True

The type of third-party activity fired independently from any other SAS activity (added in the “Then” section of an activity rule) is called:

3rd party conversion tracking activity
3rd party retargeting tracking activity
Other 3rd party activity

Metadata file names contain the word “match” and are also called match files.

False
True

Each new RDF must be activated in SAS.

True
False

What is the default counting method for sales conversion activities?

Once per orderID/sessionID
Always
Once per browser session
Once per day

What type of logic is used for Tag Manager activity rules?

Aristotle’s logic
Common logic
If/then logic
Propositional logic

When recording conversion third-party activities for sites, instead of reporting the activity to all sites, only a single site is informed of the conversion, according to to the attribution model selected. This process in SAS is called:

Piggybacking
Path to conversion
Deduplication
Single conversion record

A customer searched online for a truck to rent and “Trucksy” came up as one of the results. Upon clicking on the paid search ad, they were taken to the “Trucksy” webpage where a Tag Manager triggered a conversion activity. Which of the following site activities was triggered in this case?

Social referral rule
Other referral rule
Revenue-sharring referral rule
Search referral rule

You must be connected to a VPN in order to access SAS RDF server.

False
True

SAS Tag Manager can be generated in both JavaScript and noscript format.

False
True

Which tool in SAS is used for mass creative upload?

Bulk attach
Creative refresh
Ad creation wizard
Smart upload

Path to conversion reports can include data from different campaigns under a single advertiser.

False
True

P2C reports can include each conversion and the associated parameters, including custom parameters.

True
False

Once disabled in a delivery group, the ad is no longer in creative rotation and stops being served.

False
True

Users under the same SAS account cannot be restricted to specific advertisers.

True
False

Samira is running a multi-ad campaign for a transport company and she needs each vehicle model’s ID passed from the creative to the clickthrough URL. How can she achieve this?

Add special instructions to each placement
Add a custom field on the ad level and use it as token
Use API to pass additional data
This is not possible

Fields from all three metric groups (conversion activity, conversion path, and winner event) can be combined in a P2C single report.

False
True

What is the maximum number of tracking events you can add to a tracking placement?

Two: one impression and one click-tracker
One: an impression or a click-tracker
None
Up to 15 impression and click-trackers

Upon deploying a code on a website, the tag administrator has the power to control when and where will the activities fire. There is usually no need to further touch the website for any additional tag implementation.

False
True

Data obtained by setting the line ID is passed to third-parties via:

Special instructions section in the exported placement tag .txt file
Email to third party where this is specifically mentioned
Tokens added to the placement tag

Tania is about to send placement tags to publishers. Some publishers are asking for different placement tag formats while others require different tag protocols. What is the best option for Tania to manage these requests?

Inform the publishers that there is only one placement tag format that she can generate
Export tags in Excel files and send relevant file to each publisher
Ask publishers to make the changes to each code manually according to their respective needs
Change placement and tag settings for each placement and click Save. SAS will automatically update the tags.

A delivery group is running four ads in sequential rotation with frequency cap set at three impressions per user per day. Which creative instance will load when served for the fourth time to the same user in the same day?

The default image
The fourth ad in sequence
No ad will be served at all
The first ad in sequence

What is the best mapping option for a page button element located within an iFrame source?

It is not possible to map a button on a page
Set up a new activity rule based on the URL of the page containing the button
Ask the webmaster for the button’s CSS selector and set up a new activity rule based on the clicked element
Set up a new activity rule based on the clicked element from the iFrame and ask the webmaster to place the Tag Manager code within the iFrame source

Michael is looking for a report which will list out attributes of the path to conversion events such are ad names and publisher sites running the ads. Which report field type is the best option for Michael?

Conversion activity
Winner event
Conversion path

Which type of activities can be added to activity rules in SAS?

Retargeting activity
Bonus activity
Third-party activity
Conversion activity

Anthony needs to do an in-depth analysis of how customers interacted with the advertiser’s ads. Which type of report will provide the best insights to Anthony?

Aggregated report
One of the report templates
Path to conversion report
Raw data feed

Site visits are included as events in the path to conversion report but they are never the winner event.

False
True

Jason works for an advertiser called “Velda&Waag” who just set up a new Tag Manager in SAS and generated the tag code. What is the first step they should take in order to fully utilize benefits of Tag Manager, before sending the tag code to the webmaster for implementation?

Publish Tag Manager
Determine campaign KPIs, requirements around conversion and third party tags as well as their retargeting strategy. Then, identify webpages which will be tracked and used for retargeting.
Test Tag Manager
Define activity rules within Tag Manager and map one or more webpages to corresponding conversion and retargeting activities.

A placement tag will serve default ads when the stop serving condition is met, unless the placement tag is disabled by the publisher.

True
False

Which settings tab is used to set up verification and viewability?

Custom
Privacy
Analytics
Regional

Lisa wishes to review a conversion report which lists out all dimensions related to the conversion-winning event, such as event date or event location (country). Which report field type is the best option for Lisa?

Conversion activity
Winner event
Conversion path

Which of these tag codes are in script format?

script type=”text/javascript” (function(e, s, t) { t = t || {}, t.id = e, versaTagObj = { $: [], onready: function(e) { this.$.push(e) } }; var n = s.getElementsByTagName(“script”)[0], r = s.createElement(“script”); r.options = t, r.async = !0, r.src = “https://secure-ds.serving-sys.com/SemiCachedScripts/ebOneTag.js?id=” + e, r.options = t, n.parentNode.insertBefore(r, n)
})(“XXXXXXXXXX”, document, { dataLayer:”SizmekDataLayer” }); /script
script type=”text/javascript” (function(e, s, t) { t = t || {}, t.id = e, versaTagObj = { $: [], onready: function(e) { this.$.push(e) } }; var n = s.getElementsByTagName(“script”)[0], r = s.createElement(“script”); r.options = t, r.async = !0, r.src = “https://secure-ds.serving-sys.com/SemiCachedScripts/ebOneTag.js?id=” + e, r.options = t, n.parentNode.insertBefore(r, n)
})(“XXXXXXXXXX”, document, { dispType:”iframe”,dataLayer:”SizmekDataLayer” }); /script noscript iframe
src=”https://bs.serving-sys.com/Serving?cn=ot&onetagid=XXXXXXXXX&ns=1&activityValues=$$Session=[Session]$$&dynamicRetargetingValues=$$$$&acp=$$$$” style=”display:none;width:0px;height:0px”>/iframe /noscript

SAS raw data feeds cannot be generated ad-hoc, they can only be scheduled.

True
False

How far in advance can raw data feeds be scheduled?

One month
Two months
Six months
Three months