Display & Video 360 Certification Exam Answers | Updated 2024
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Check out following Display and Video 360 certification exam answers:
- Campaigns module
- Inventory module
- Creatives module
- Insights module
- Flipbook
- Swirl
- Native
- Parallax
- First-party, affinity, and in-market audiences
- Third-party, first-party, and in-market audiences
- Third-party, affinity, and in-market audiences
- First-party, affinity, and third-party audiences
- In the Creatives module
- In the Campaigns module
- In the Insights module
- In the Inventory module
- Within their insertion order settings
- Within their campaign settings
- Within their line item settings
- Within the specific audience settings
Which users would benefit from using Display & Video 360?
- Advertisers, because they can buy digital inventory and manage campaigns.
- Publishers and media owners, because they can manage the inventory they offer.
- Advertisers, because they can store and deliver ads to a publisher’s web page.
- Website owners, because they can track, manage, and report data on their website traffic.
How would the Intelligence Panel in Display & Video 360 prove valuable in a campaign?
- To see which insertion order is under-pacing
- To upload a single creative to multiple items
- To forecast impression levels for an upcoming new campaign
- To chose the most relevant inventory while negotiating a deal
Which creative sizes are most commonly available for mobile in-app inventory in Display & Video 360?
- 120 × 600, 320 × 50, 320 × 480, 300 × 250, 728 × 90
- 320 × 50 ,320 × 480, 300 × 250, 728 × 90, 768 × 1024
- 160 x 600, 320 × 50, 320 × 480, 336 × 280, 728 × 90
- 320 × 50 ,320 × 480, 336 × 280, 728 × 90, 768 × 1024
- Conversion tracking
- Cross-environment conversions
- Same-device measurement
- Open Measurement SDK
Your company is opening a new restaurant next month and is creating several 30-second videos to promote the grand opening. They want to determine which of the ads viewers watched to the end most often so they can prioritize showing that adWhich video creative optimization type should you use to achieve this goal?
- Optimize for completions
- Optimize for clicks
- Optimize for time spent on screen
- Optimize for conversions
- Brand Lift can’t be measured for Programmatic Guaranteed deals.
- Display & Video 360 can’t support Brand Lift measurement.
- It takes several days for the report to show up in Display and Video 360.
- Brand Lift can’t be measured for audio ads.
- Maximize clicks
- Active view
- Maximize conversions
- Custom bidding
- The campaign is set up to run ads that are 15, 30, and 60 seconds long.
- The campaign is set up to limit the inventory to a particular device.
- The campaign is set up to purchase CTV app inventory both through deals and open auction.
- The campaign is set up to add brand safety targeting to all line items.
You’re working with a national coffee shop chain that wants to use engaging creative formats for their new coffee campaign. Which of the following Google tools have templates that allow direct upload of creatives to Display & Video 360?
- Google Web Designer and Search Ads 360
- Google Web Designer and Campaign Manager 360
- Ad Canvas and Campaign Manager 360
- Ad Canvas and Google Web Designer
- You select the Inventory Availability Report.
- You select the Floodlight Report.
- You select the Reach Report.
- You select the Audience Composition Report.
- $14.99
- $10.00
- $15.00
- $15.01
- Use Maximize conversions
- Use Active View
- Use Maximize clicks
- Use custom bidding
What happens if an advertiser’s bid isn’t the highest in a private auction?
- The advertiser will win the auction.
- The advertiser with the highest bid will win all the deal impressions.
- The deal will be automatically cancelled.
- The advertiser will still receive half of the deal impressions.
- Private Auction Deal or Preferred Deal
- Open Auction Deal or Private Auction Deal
- Open Auction Deal or Programmatic Guaranteed Deal
- Programmatic Guaranteed Deal or Preferred Deal
- You’re working on a global ad campaign and paying in different currencies.
- You want to apply frequency management to your deal.
- You want to guarantee a fixed number of impressions.
- You’re working across multiple publishers within a deal.
- Responsive ads
- Native ads
- In-stream video ads
- Data-driven ads
- Global site tag
- Counter tag
- Any floodlight tag
- Sales tag
You want to manage frequency within your Programmatic Guaranteed deals across multiple publishers. At what level in your account settings should you set this up?
- Line item level
- Insertion order level
- Advertiser level
- Campaign level
How can you perform a bulk creatives upload in Display & Video 360?
- By using a spreadsheet template, Display & Video 360 API, or uploading directly into Display & Video 360.
- By using a spreadsheet template or structured data file.
- By uploading directly into Display & Video 360.
- By using a spreadsheet or the Display & Video 360 API, as no option exists to upload creatives directly into Display & Video 360.
A car manufacturer that sponsors auto shows in five different cities wants to use city-specific ads. You need to select an ad format that will make sure your ad creative for each location is viewed in the correct city. What ad format could you use?
- Responsive ads
- In-stream video ads
- Native ads
- Data-driven ads
- $5.01
- $5.00
- $4.00
- $4.01
- You’re now able to decrease your campaign’s unique reach.
- You’re now able to increase ad exposure to the same users.
- You can now reinvest your budget to reach new users.
- You can now decrease impressions in certain regions.
- Google audiences
- Similar audiences
- Frequency-cap audiences
- Campaign-activity audiences
- When some conversions can’t be observed and attributed directly, conversion modeling helps fill the gap.
- Conversion modeling and viewable view-through conversions (VTCs) can’t be enabled on the same attribution model.
- Enabling viewable view-through conversions (VTCs) is only possible on a Last Interaction attribution model.
- Viewable view-through conversions (VTCs) gives twice as much attribution credit to viewable impressions.
- Preferred deal
- Private auction
- Programmatic Guaranteed
- Open auction
Your new colleague is working on a large outerwear campaign and wants to use structured data files (SDFs) to update some details. They ask you to check why they’re getting an error message when they upload everything to Display & Video 360. Which setting is causing this error?
- They set up an SDF with rows for both editing and removing line items.
- They set up an SDF for modifying inventory sources.
- They set up an SDF with 100 line items in a single file.
- They set up a single SDF with both line item and insertion order rows.
- You can’t modify targeting once the campaign has line items assigned.
- You can’t modify insertion order targeting at the line item level.
- You can’t modify targeting for mobile in-app inventory.
- You can’t modify existing line item targeting at the insertion order level.
- Plan workspace
- Reach planning tool
- Forecasting tool
- Insights tool
- Line item & Campaign
- Insertion order & Campaign
- Campaign & Partner
- Partner & Advertiser
Your client created several native video ads to promote their new musical. Which line item type should you use for this campaign?
- Mobile app install line item
- Display line item
- YouTube & partners line item
- Video line item
- Campaign activity audiences can’t be used with Programmatic Guaranteed deals.
- Campaign activity audiences can’t be applied to YouTube campaigns.
- Campaign activity audiences can’t be applied to video ads.
- Campaign activity audiences can’t be applied across third-party exchange inventory.
For what purpose would you want to use data-driven creatives with dynamic rules?
- To measure the performance of your creatives against your goals
- To directly upload the creatives you build to Display & Video 360
- To customize your creatives for mobile apps
- To customize each of your creatives within your campaign
- Check that your deal complies with publishers.
- Check the line item for potential targeting issues.
- Check for incoming bid requests.
- Check for potential reach issues.
- Applying a blocklist limits the number of available impressions, but applying sensitive categories doesn’t cause any limitations.
- You can modify sensitive categories, but can’t modify a blocklist.
- You can modify a blocklist, but can’t modify sensitive categories.
- Applying sensitive categories limits the number of available impressions, but applying a blocklist doesn’t cause any limitations.
- Unlike sensitive categories, blocklists can’t be modified.
- Unlike blocklists, sensitive categories don’t cause limitations to the number of available impressions when applied.
- Unlike sensitive categories, blocklists don’t cause limitations to the number of available impressions when applied.
- Unlike blocklists, sensitive categories can’t be modified.
- One of the ads is missing a companion creative.
- One of the source files is in MP3 format.
- One of the ads was created in Ad Canvas.
- One of the source files is in WAV format.
- Optimize for clicks
- Optimize for conversions
- Optimize for time spent on screen
- Optimize for creative rotation
You’re setting up a Connected TV campaign and are concerned about security. Which tools in your Connected TV campaign can help you protect your brand?
- Digital content labels, sensitive categories, invalid traffic
- Digital content labels, advertising verification, invalid traffic
- Digital content labels, sensitive categories, advertising review
- Digital content labels, sensitive categories, general categories
In which scenario does it make sense to use Inventory Packages?
- For a new movie release, a movie production company wants to reach as many potential viewers as possible while maintaining an efficient CPM.
- A soft drink company launches a new tea that they hope will be their best-selling product. They created a custom ad unit that they want to put on the homepage of a few top wellness websites.
- A computer company knows about possible shipment delays next quarter. They want to negotiate an ad deal with one publisher but be able to walk away if the new laptop model doesn’t ship on time.
- A shoe company is launching a new basketball shoe and they want to execute non-guaranteed inventory with a large array of sports publishers.
- Contact the publisher.
- Review the campaign-level targeting.
- Use the deal troubleshooter.
- See if the line item has multiple targeting assigned.
When it comes to mobile in-app and mobile web inventory, which statement is true?
- You can use app-ads.txt to protect publishers and advertisers from misrepresented mobile in-app and mobile web inventory.
- You can use Marketplace to find premium inventory for both mobile web and mobile in-app inventory.
- You can’t apply the same set of creative dimensions across both mobile web and mobile in-app inventory.
- You can use app collections for both mobile web and mobile in-app inventory.
- Position based model
- First interaction model
- Last interaction model
- Time decay model
- One of the ads was created in Ad Canvas.
- One of the ads is missing a companion creative.
- One of the source files is in WAV format.
- One of the source files is in MP3 format.
- Parallax
- Swirl
- Flipbook
- Native
What’s the definition of Display & Video 360 as a product?
- A product that allows advertisers to buy digital inventory and manage campaigns.
- A product that allows website owners to track, manage, and report data on their website traffic.
- A product that allows publishers and media owners to manage the inventory they offer.
- A product that allows advertisers to store and deliver their ads to a publisher’s web page.
- Data-driven ads
- In-stream video ads
- Native ads
- Responsive ads
- The campaign is set up to limit the inventory to a particular device.
- The campaign is set up to run ads that are 15, 30, and 60 seconds long.
- The campaign is set up to add brand safety targeting to all line items.
- The campaign is set up to purchase CTV app inventory both through deals and open auction.
- Cross-environment conversions
- Open measurement SDK
- Same-device measurement
- Conversion tracking
Which assertion about mobile in-app and mobile web inventory is accurate?
- Using Marketplace can help you discover premium inventory for both mobile web and mobile in-app inventory.
- No creative dimensions fit for both mobile web and mobile in-app inventory.
- Using app-ads.txt will safeguard advertisers and publishers from both misrepresented mobile in-app and mobile web inventory.
- Both mobile web and mobile in-app inventory offer app collections.
While analyzing your connected TV campaign within Display & Video 360, you want to check the total number of engaged users. Which report would you use?
- Audience composition report
- Floodlight report
- Reach report
- Inventory availability report
- Optimize for completions
- Optimize for time spent on screen
- Optimize for conversions
- Optimize for clicks
An advertiser participates in a private auction. What happens if their bid is not the highest?
- The advertiser will win the auction.
- All impressions go to the advertiser with the highest bid.
- The deal is automatically cancelled.
- The advertiser still receives half of the deal impressions.
- Plan workspace
- Reach planning tool
- Forecasting tool
- Insights tool
- Global site tag
- Any Floodlight tag
- Counter tag
- Sales tag
- Google Web Designer and Search Ads 360
- Google Web Designer and Campaign Manager 360
- Ad Canvas and Campaign Manager 360
- Ad Canvas and Google Web Designer
Within your Connected TV campaign, what tools are available to help you protect your brand?
- Digital content labels, sensitive categories, invalid traffic
- Digital content labels, sensitive categories, advertising review
- Digital content labels, sensitive categories, general categories
- Digital content labels, advertising verification, invalid traffic
- Campaigns module
- Inventory module
- Creatives module
- Insights module
- Upload the updated file to Display & Video 360.
- Make changes within your Display & Video 360 account.
- Download a structured data file from Display & Video 360.
- Make changes to the Structured Data File.
- In-stream video ads
- Data-driven ads
- Native ads
- Responsive ads
- Target audience
- Custom affinity audience
- Activity-based audience
- Custom intent audience
- Preferred deal
- Private auction deal
- Programmatic Guaranteed deal
- Open auction deal
- Keyword report
- Instant report
- Offline report
- Basic report
- 120 × 600, 300 × 250 , 320 × 480 , 320 × 50 ,728 × 90
- 320 × 50 ,728 × 90 , 160 x 600 , 320 × 480 , 336 × 280
- 728 × 90, 320 × 50, 336 × 280, 768 × 1024 , 320 × 480
- 320 × 50 ,768 × 1024 728 × 90 300 × 250 320 × 480
You launched a Programmatic Guaranteed deal for a major client. While reviewing the impressions, you see that the deal has underdelivered. Your client is concerned and wants to know what could have caused the poor performance. What should you do first to determine why it happened?
- See if the line item has multiple targeting assigned.
- Contact the publisher.
- Review the campaign-level targeting.
- Use the Deal Troubleshooter.
- $12.00
- $8.01
- $8.00
- $12.01
For exchanges integrated with deal sync, who must initiate the deal negotiation?
- The publisher and advertiser
- The advertiser
- The Display & Video 360 representative
- The publisher
- Inventory module
- Creatives module
- Campaigns module
- Insights module
- Make sure incoming bid requests are checked.
- Make sure your deal complies with publishers.
- Make sure the line item for potential targeting issues is checked.
- Make sure potential reach issues are checked.
What’s a good use case for inventory packages?
- A film studio wants to reach as many potential viewers as possible with their new movie release. They also want to maintain an efficient CPM.
- An online jewelry retailer wants to promote their holiday-themed pieces in December. They want to enter into a deal with a publisher with an option to back out if weather conditions impact their ability to ship on time.
- A national coffee roastery launches a new medium roast that they believe will become very popular. They created a custom ad unit for placement on the homepage of a few top coffee blogs in their region.
- A cosmetic brand is launching a new line of bronzers for the upcoming summer. They want to execute non-guaranteed inventory with multiple beauty publishers
- Third-party exchange inventory can’t be applied across campaign activity audiences.
- YouTube campaigns can’t be applied to campaign activity audiences.
- Programmatic Guaranteed deals can’t be used with campaign activity audiences.
- Video ads can’t be applied to campaign activity audiences.
- Line item level
- Insertion order level
- Advertiser level
- Campaign level
- Native
- Swirl
- Parallax
- Flipbook
In which scenario should a marketer use inventory packages?
- A client in the travel insurance business wants to create a custom ad unit to put on the homepage of a few top travel websites.
- A client in the music industry wants their new album to reach as many listeners as possible while maintaining an efficient CPM.
- A client in the trucking business wants to have an ad deal with a publisher and the flexibility to cancel the deal if weather conditions impact their business.
- A client in the wellness industry wants to execute non-guaranteed inventory with many health publishers.
- Insertion order & Campaign
- Partner & Advertiser
- Line item & Campaign
- Campaign & Partner
- An SDF for modifying inventory sources.
- An SDF with rows for both editing and removing line items.
- A single SDF with both line item and insertion order rows.
- An SDF with 100 line items in a single file.
Display & Video 360’s Intelligence Panel would be useful for which use case?
- Forecasting impression levels for a new campaign next month.
- Choosing the most relevant inventory for your campaign while negotiating a deal.
- Uploading a single creative to multiple line items in a campaign.
- Seeing which insertion order is under-pacing in a campaign.
- Forecasting impression levels for a new campaign next month.
- Choosing the most relevant inventory for your campaign while negotiating a deal.
- Uploading a single creative to multiple line items in a campaign.
- Seeing which insertion order is under-pacing in a campaign.
- Insights module
- Inventory module
- Creatives module
- Campaign module
- YouTube & partners
- Mobile app install
- Display
- Video
- Custom intent audience
- Custom affinity audience
- Target audience
- Activity-based audience
- Check that your deal complies with publishers.
- Check for potential reach issues.
- Check for incoming bid requests.
- Check the line item for potential targeting issues.
- Modifying targeting once line items are assigned to a campaign can’t be done.
- Modifying insertion order targeting at the line item level can’t be done.
- Modifying targeting for mobile in-app inventory can’t be done.
- Modifying existing line item targeting at the insertion order level can’t be done.
- It allows you to decrease your campaign unique reach.
- It allows you to reinvest your budget to reach new users.
- It allows you to decrease impressions in certain regions.
- It allows you to increase ad exposure to the same users.
- Within their campaign settings
- Within their line item settings
- Within the specific audience settings
- Within their insertion order settings
- Last interaction model
- Position-based model
- First interaction model
- Time decay model
- Offline report
- Instant report
- Basic report
- Keyword report
You’re a marketer who recently launched a new campaign and are curious about how many mobile views your ad has received to date. Which Display & Video 360 module will provide the information you need?
- Campaigns
- Insights
- Creatives
- Inventory
Which party is responsible for launching deal negotiations for exchanges integrated with deal sync?
- The advertiser is responsible.
- The publisher and advertiser are responsible.
- The Display & Video 360 representative is responsible.
- The publisher is responsible.
- Use optimize for clicks
- Use optimize for conversions
- Use optimize for creative rotation
- Use optimize for time spent on screen
Which statement accurately summarizes the options you have for customizing your attribution models?
- Viewable view-through conversions (VTCs) can only be enabled on a Last Interaction attribution model.
- Conversion modeling and viewable view-through conversions (VTCs) can’t be enabled on the same attribution model.
- Conversion modeling helps fill the gap when some conversions can’t be observed and attributed directly.
- Viewable view-through conversions (VTCs) give twice as much attribution credit to impressions that are viewable.
- Custom bidding
- Maximize conversions
- Maximize clicks
- Active view
- Open Auction Deal or Programmatic Guaranteed Deal
- Programmatic Guaranteed Deal or Preferred Deal
- Open Auction Deal or Private Auction Deal
- Private Auction Deal or Preferred Deal
Which statement about mobile in-app and mobile web inventory is correct?
- There are no creative dimensions that work for both mobile web and mobile in-app inventory.
- app-ads.txt is used to protect publishers and advertisers from both misrepresented mobile in-app and mobile web inventory.
- You can use Marketplace to find premium inventory for both mobile web and mobile in-app inventory.
- App collections are available for both mobile web and mobile in-app inventory.
- Brand Lift measurement isn’t supported by Display & Video 360.
- Programmatic Guaranteed deals can’t measure Brand Lift.
- The report won’t appear for several days in Display and Video 360.
- Audio ads can’t measure Brand Lift.
- Use the deal troubleshooter.
- Review the campaign-level targeting.
- Contact the publisher.
- See if the line item has multiple targeting assigned.
You want to enter a fixed first-price auction for inventory across exchanges within Display & Video 360. You’re the highest bidder at $10. What will you pay for the impressions?
- $5.00
- $10.00
- $9.99
- $10.01
- You can’t modify insertion order targeting at the line item level.
- You can’t modify targeting for mobile in-app inventory.
- You can’t modify targeting once the campaign has line items assigned.
- You can’t modify existing line item targeting at the insertion order level.
- Any Floodlight tag
- Global site tag
- Sales tag
- Counter tag
- Within the specific audience settings
- Within their insertion order settings
- Within their line item settings
- Within their campaign settings
For non-guaranteed deals, when is it recommended to bid 20% higher than the floor price?
- When you’re paying in different currencies for a global ad campaign.
- When you want to apply frequency management to your deal.
- When you’re working across multiple publishers within a deal.
- When you want to guarantee a fixed number of impressions.
- Third-party audiences, affinity audiences, and in-market audiences
- Third-party audiences, first-party audiences, and in-market audiences
- First-party audiences, affinity audiences, and third-party audiences
- First-party audiences, affinity audiences, and in-market audiences
- Viewable view-through conversions (VTCs) give twice as much attribution credit to viewable impressions.
- You can’t enable conversion modeling and viewable view-through conversions (VTCs) on the same attribution model.
- You can only enable viewable view-through conversions (VTCs) on a Last Interaction attribution model.
- You can use conversion modeling to help fill the gap when some conversions can’t be observed and attributed directly.
What would you use the Intelligence Panel for in Display & Video 360?
- You’re running a campaign and want to upload a single creative to multiple line items.
- You’re looking to forecast impression levels for a new campaign coming next month.
- You’re running a campaign and want to see which insertion order is under-pacing.
- You’re negotiating a deal and want to choose the most relevant inventory for your campaign.
- Google audiences
- Similar audiences
- Frequency-cap audiences
- Campaign-activity audiences
- Select custom bidding
- Select Active View
- Select Maximize clicks
- Select Maximize conversions
If an advertiser participates in a private auction and their bid isn’t the highest, what happens?
- All deal impressions will go to the advertiser with the highest bid.
- The advertiser will win the auction.
- The deal will be automatically cancelled.
- The advertiser will still receive half of the deal impressions.
What’s the first step when using structured data files (SDFs) to make bulk edits?
- Upload the updated structured data file to Display & Video 360.
- From Display & Video 360, download a structured data file.
- Make changes to the Structured Data File.
- Make changes in your Display & Video 360 account.
- One of the ads is missing a companion creative.
- One of the source files is in MP3 format.
- One of the ads was created in Ad Canvas.
- One of the source files is in WAV format.
- The Audience Composition Report
- The Inventory Availability Report
- The Reach Report
- The Floodlight Report
- It allows you to decrease impressions in certain regions.
- It allows you to increase ad exposure to the same users.
- It allows you to reinvest your budget to reach new users.
- It allows you to decrease your campaign’s unique reach.
- There’s an SDF for modifying inventory sources.
- There’s an SDF with rows for both editing and removing line items.
- There’s a single SDF with both line item and insertion order rows.
- There’s an SDF with 100 line items in a single file.
In which situation would you use data-driven creatives with dynamic rules?
- You want to customize each of your creatives within your campaign.
- You want to measure your creatives’ performance against your goals.
- You want to customize your creatives for mobile apps.
- You want to build creatives and directly upload to Display & Video 360.
- Ad Canvas and Google Web Designer
- Ad Canvas and Campaign Manager 360
- Google Web Designer and Search Ads 360
- Google Web Designer and Campaign Manager 360
What distinguishes blocklists from sensitive categories?
- There are limits to the number of available impressions with a blocklist, but none with sensitive categories.
- Blocklists can be modified, while sensitive categories can’t be.
- There are limits to the number available impressions in sensitive categories, but none with blocklists.
- Sensitive categories can be modified, while blocklists can’t be.
How should you advise an advertiser to do a bulk creatives upload in Display & Video 360?
- Use a spreadsheet template or structured data file.
- Use a spreadsheet or the Display & Video 360 API, as you can’t upload creatives directly into Display & Video 360.
- Use a spreadsheet template, Display & Video 360 API, or upload the creatives directly to DV360.
- Upload the creatives directly into Display & Video 360.
- $15.00
- $24.99
- $25.00
- $25.01
Your colleague is launching a Programmatic Guaranteed deal that should include YouTube video ads and campaign activity audience list, but is having trouble adding the campaign activity audience to the campaign. What could be causing this issue?
- Campaign activity audiences can’t be used with Programmatic Guaranteed deals.
- Campaign activity audiences can’t be applied to video ads.
- Campaign activity audiences can’t be applied across third party exchange inventory.
- Campaign activity audiences can’t be applied to YouTube campaigns.
- You can use first-party audiences, affinity audiences, and in-market audiences.
- You can use first-party audiences, affinity audiences, and third-party audiences.
- You can use third-party audiences, affinity audiences, and in-market audiences.
- You can use third-party audiences, first-party audiences, and in-market audiences.
- Campaign-activity audiences
- Similar audiences
- Google audiences
- Frequency-cap audiences
- YouTube & partners
- Display
- Video
- Mobile app install
- Offline report
- Instant report
- Keyword report
- Basic report
- Brand Lift can’t be measured for audio ads.
- Display & Video 360 can’t support Brand Lift measurement.
- It takes several days for the report to show up in Display & Video 360.
- Brand Lift can’t be measured for Programmatic Guaranteed deals.
- Open Auction Deal or Programmatic Guaranteed Deal
- Open Auction Deal or Private Auction Deal
- Private Auction Deal or Preferred Deal
- Programmatic Guaranteed Deal or Preferred Deal
- Optimize for conversions
- Optimize for completions
- Optimize for time spent on screen
- Optimize for clicks
A marketer created an ad for a beachfront property with an infinity pool. The ad needs to be shown to people searching for this type of property for their next vacation getaway. Which type of audience should the marketer select?
- Custom affinity
- Activity-based
- Target
- Custom intent
- Custom bidding
- Maximize conversions
- Maximize clicks
- Active view
- Time decay
- Last interaction
- Position-based
- First interaction
- 120 × 600, 300 × 250, 320 × 50, 320 × 480, 728 × 90
- 320 × 50, 320 × 480, 336 × 280, 728 × 90, 768 × 1024
- 160 x 600, 320 × 50, 320 × 480, 336 × 280, 728 × 90
- 300 × 250, 320 × 50 ,320 × 480, 728 × 90, 768 × 1024
- Optimize for time spent on screen
- Optimize for creative rotation
- Optimize for clicks
- Optimize for conversions
- Data-driven ads
- Native ads
- Responsive ads
- In-stream video ads
- Data-driven ads
- Responsive ads
- In-stream video ads
- Native ads
- Reach planning tool
- Plan workspace
- Forecasting tool
- Insights tool
What does Display & Video 360 allow its users to do?
- It allows publishers and media owners to manage the inventory they offer.
- It allows website owners to track, manage, and report data on their website traffic.
- It allows advertisers to buy digital inventory and manage campaigns.
- It allows advertisers to store and deliver their ads to a publisher’s web page.
- Programmatic Guaranteed deal
- Preferred deal
- Private auction deal
- Open auction deal
- Set the campaign to purchase CTV app inventory both through deals and open auction.
- Set the campaign to limit the inventory to a particular device.
- Set the campaign to add brand safety targeting to all line items.
- Set the campaign to run ads that are 15, 30, and 60 seconds long.
- Partner & Advertiser
- Line item & Campaign
- Campaign & Partner
- Insertion order & Campaign
Who should begin the deal negotiation for exchanges integrated with deal sync?
- Advertisers
- Representatives from Display & Video 360
- Both advertisers and publishers
- Publishers
- Open Measurement SDK
- Same-device measurement
- Conversion tracking
- Cross-environment conversions
You’re the highest bidder at $10 in a second-price auction for inventory. The second-highest bidder bids $6. What will you pay for these impressions as the auction winner?
- $10.00
- $6.01
- $10.01
- $6.00
When would you use data-driven creatives with dynamic rules?
- When you want to build creatives and directly upload them to Display & Video 360
- When you want to customize each of the creatives within a campaign
- When you want to customize your creatives for mobile apps
- When you want to measure the performance of your creatives against your goals
- You should upload the updated file to Display & Video 360.
- You should download an SDF from Display & Video 360.
- You should make changes to the downloaded SDF within Display & Video 360.
- You should make changes within the Display & Video 360 account.
- Line item level
- Insertion order level
- Advertiser level
- Campaign level
- Maximize conversions
- Maximize clicks
- Active view
- Custom bidding
- Advertising review
- Advertising verification
- General categories
- Invalid traffic
- Open Auction Deal or Private Auction Deal
- Programmatic Guaranteed Deal or Preferred Deal
- Private Auction Deal or Preferred Deal
- Open Auction Deal or Programmatic Guaranteed Deal