Google Ads Creative Certification Answers 2024 [NEW]
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Check out following Exam Google Ads Creative Exam Questions Answers:
- An aerial photo of a travel destination with the logo overlayed
- An action shot taken directly from the app
- An image of a plane in the sky with lots of blank space
- A zoomed out image of travelers enjoying a destination
- Provide multiple options for how viewers can take action.
- Include a generic call-to-action (CTA).
- Keep audio to a minimum so viewers focus on the call-to-action (CTA).
- Include a specific call-to-action (CTA).
Which aspect ratios are accepted for image assets in app campaigns?
- 1:1 and 1.91:1 only
- 1:1, 1.75:1, and 4:5
- 1:1 and 1.75:1 only
- 1:1, 1.91:1, and 4:5
What’s the difference between traditional and emerging story arcs?
- The traditional story arc brands right away and ends with a climax, whereas the emerging story arc starts low and unexpectedly shifts to the climax right away.
- The traditional story arc starts low and unexpectedly shifts to the climax right away, whereas the emerging story arc brands right away and ends with a climax.
- The traditional story arc builds slowly to a climax and brands at the end, whereas the emerging story arc starts off high and has unexpected shifts to keep viewers watching.
- The traditional story arc starts off high and has unexpected shifts to keep viewers watching, whereas the emerging story arc builds slowly to a climax and brands at the end.
Which technique should you use when creating a video ad with an awareness objective?
- Let the product shine, and be different, yet simple.
- Make people core to the story and be different, yet simple.
- Let the product shine and put the brand front and center.
- Make people core to the story and keep branding subtle.
- Book now
- Call now
- Learn more
- Check us out
Which of these accurately describes Google’s experimentation tool?
- It’s a powerful testing tool that helps boost campaign performance for a small additional cost.
- It’s a powerful testing tool that uses a simulated ad environment to determine which creative or audiences will perform best.
- It’s a powerful testing tool that shows all users two versions of an ad so you know which people prefer.
- It’s a powerful testing tool that lets you assess the effectiveness of creatives, audiences, or other variables.
- Draw on a wide palette of branding elements.
- Keep audio to a minimum so viewers focus on visuals.
- Only highlight the brand in the first five seconds of the ad.
- Keep your brand subtle to avoid overwhelming viewers.
Which of these accurately captures Google’s ABCDs of effective creative?
- Design-backed creative inspiration
- Research-backed creative guidance
- Research-backed creative rules to follow
- Design-backed creative rules to follow
- You should feature products in only the first and last five seconds.
- You should keep the value proposition and use case precise.
- You should avoid humor as it’s more subjective.
- You should focus on audio and supers to reinforce your message.
Which of the following is a best practice when implementing an experiment?
- Start with multiple hypotheses.
- Assign two campaigns to each experiment arm.
- Test one variable for each experiment.
- Divide your audience into as many arms as possible.
- Add new assets multiple times per week.
- Pause the campaign.
- Remove and replace low-performing assets.
- Replace all the assets at once.
- Location insertion
- Keyword insertion
- Countdown customizer
- Dynamic customizer
- An image of your best-selling dishwasher with a white background
- An image of someone using your best-selling dishwasher
- An image of your best-selling dishwasher in a large kitchen scene
- An image of the inside of your best-selling dishwasher zoomed in so customers can see the storage capabilities
- Video Creation Tools in Google Ads
- Video Creative Analytics
- Google’s ABCDs of effective creative
- Ads Creative Studio
- Use engaging pacing and tight framing.
- Build suspense with a slow pace to start.
- Set up scenes to be zoomed out so viewers can see all story elements.
- Keep visuals low-contrast to avoid overwhelming viewers.
- Location insertion
- Keyword insertion
- Countdown customizer
- Dynamic customizer
- Headlines should focus on highlighting the key features of the app and description lines should aim to educate and inform.
- Headlines should grab users’ attention and description lines should highlight the key features of the app.
- Headlines should state only the name of the app and description lines should aim to educate and inform.
- Headllines should include a call-to-action and description lines should include statistics about the app’s popularity.
- Introduce the product or problem, then folllow up with a relevant call-to-action.
- Provide multiple options for how viewers can take action.
- Convey multiple messages to resonate with the masses.
- Humanize the ad with customer testimonials.
What is the maximum number of HTML, image, and video assets per ad group for an app campaign?
- 5
- 20
- 8
- 10
- Focus on people to get the product noticed.
- Set the context and include a clear call-to-action.
- Include a clear call-to-action with minimal audio to avoid overwhelming viewers.
- Focus on audio and supers to reinforce your message.
- By using a call-to-action (CTA)
- By using audio
- By using color
- By using supers
- It can replace other locations in the campaign’s ad copy to “Ohio.”
- It can personalize the headline to an audience’s city within Ohio.
- It can insert “Ohio” into every headline automatically.
- It can make sure the ad only serves to users in Ohio.
- Convey messages about the many ways this product solves a customer problem.
- Show diverse characters representative of your customers.
- Avoid humor as it’s more subjective.
- Use a specific call-to-action (CTA).
When creating a responsive display ad, why should you check Ad strength?
- It automatically replaces images that are underperforming.
- It provides insight into how the ad has historically performed so you can iterate.
- It provides recommendation for the quantity and diversity of each type of asset.
- It dynamically generates customized headlines that will have stronger performance.
- Replace assets that have a low performance label in the asset report.
- Replace all the assets at once so they can be distributed evenly.
- Remove the image assets so the campaign utilizes more video assets for a multi-sensory experience.
- Remove the assets and add new ones that follow best practices even more closely.
- Creative
- Media
- Brand
- Platform
What type of asset is not accepted for an app campaign?
- Video
- Image
- Website
- HTML5
- Review the asset report labels.
- Pause the campaign.
- Add new assets that should perform better.
- Duplicate the campaign.
- Showing the product experience as quickly as possible, with tightly framed shots focusing on app use and benefits
- Making the brand known by pairing the logo with zoomed out shots
- Emotional appeal through compelling storytelling to connect deeply with potential users
- Establishing the problem with an actor on-screen, followed by them using the app to solve the problem
- Brand often, especially in the last five seconds.
- Brand only at the beginning and end of the ad.
- Brand often, especially in the first five seconds.
- Brand only at the beginning of the ad.
- Brand often, especially in the last five seconds.
- Brand only at the beginning and end of the ad.
- Brand often, especially in the first five seconds.
- Brand only at the beginning of the ad.
To improve the performance of video campaigns, how should you approach creative effectiveness?
- Use research-backed creative guidelines and iterate with experimentation.
- Continue running campaigns with existing creative and slowly introduce new variations.
- Run an experiment with existing creative and use whichever one performs best.
- Start with all-new video ad creative that’s already working well for other platforms.
- Attraction, Branding, Connection, Direction
- Attention, Branding, Connection, Direction
- Audience, Branding, Creativity, Direction
- Attention, Branding, Creativity, Direction
- Upload fewer creatives than previous app campaigns.
- Provide identical videos with minor differences.
- Provide identical videos cut to different lengths.
- Use diverse creatives in content, theme, length, and orientation.
For which of the following scenarios would Google’s experimentation tool be helpful?
- Compare how two key audiences respond to two different video ads.
- Compare how the same ad performs on TV compared to YouTube.
- Compare the performance of existing TV creative to that of ABCDs-optimized creative.
- Compare how the same audience responds to the same ad at different points in time.
- Set up the problem the product solves and include a brand logo.
- Focus only on the brand logo and audio, and showcase the product after the first five seconds.
- Use tightly framed product shots with audio brand mentions.
- Use tightly framed product shots without audio to avoid overwhelming viewers.
- Test multiple creatives against two important audience segments.
- Test the same creative against two important audience segments.
- Test multiple creatives against one important audience segment.
- Test one creative against all important audience segments.
How should you improve a video ad’s effectiveness in post-production?
- Remove supers so they don’t compete with the audio.
- Add closed captions since most viewers will watch with sound off.
- Increase the pace and tighten the framing.
- Lower the brightness to optimize for mobile device viewing.
- Avoid humor as it’s more subjective.
- Showcase discounts and sales to drive interest.
- Humanize the story.
- Convey multiple messages to resonate with the masses.
- Only your main website photo
- Images of tourists enjoying their tour in scenic locations
- Only your best-performing image from social media
- Images of tourists in locations both on and off the tour
- Set the context and include a clear call-to-action.
- Leverage key differentiators such as competitive claims and endorsements.
- Convey multiple messages to resonate with the masses.
- Brand often, especially in the last five seconds.
- Framing and supers
- Pacing and framing
- Supers and audio
- Pacing and supers
- {keyword: sustainable} shirts
- {keyword: cotton and linen shirts}
- {keyword: cotton and linen} shirts
- {keyword: sustainable shirts}
- An image of someone holding a phone with the app on-screen and a logo overlayed
- A headline that states the name of the app and a call-to-action to download
- A screen-capture video of someone using the software to fill out their tax return
- A video that tells a complete story, including the user’s tax problem and how the app solves it
- 5
- 2
- 3
- 7
When creating an app campaign, what information can you expect to be pulled automatically?
- Logo, title, and number of downloads
- Title, rating, and and number of downloads
- Logo, rating, and title
- Title, rating, and price
- Ads Creative Studio
- Create with Google
- Video Creative Analytics
- Google’s ABCDs of effective creative
- Replace all the assets at once.
- Pause the campaign.
- Remove and replace low-performing assets.
- Add new assets multiple times per week.
- Convey multiple messages to resonate with the masses.
- Avoid humor as it’s more subjective.
- Showcase discounts and sales to drive interest.
- Humanize the story.
- Share multiple messages about the many ways this product solves a problem.
- Use product demos and how-to’s to put the product in context.
- Make people core to the story and keep branding subtle.
- Use technical jargon that will resonate with important audiences.
What information is automatically pulled for you when creating an app campaign?
- Logo, rating, and title
- Title, rating, and price
- Logo, title, and number of downloads
- Title, rating, and number of downloads
Describe the difference between the traditional story arc and the emerging story arc.
- The traditional story arc brands right away and ends with a climax, whereas the emerging story arc starts low and unexpectedly shifts to the climax right away.
- The traditional story arc starts off high and has unexpected shifts to keep viewers watching, whereas the emerging story arc builds slowly to a climax and brands at the end.
- The traditional story arc starts low and unexpectedly shifts to the climax right away, whereas the emerging story arc brands right away and ends with a climax.
- The traditional story arc builds slowly to a climax and brands at the end, whereas the emerging story arc starts off high and has unexpected shifts to keep viewers watching.
- Learn more
- Book now
- Check us out
- Call now
Which of these asset types would not be accepted for an app campaign?
- HTML5
- Website
- Video
- Image
- Add new assets that should perform better.
- Pause the campaign.
- Duplicate the campaign.
- Review the asset report labels.
- Supers
- Color
- Call-to-action (CTA)
- Audio
Which set of words outlines the key principles of Google’s ABCDs of effective creative?
- Attraction, Branding, Connection, Direction
- Attention, Branding, Connection, Direction
- Audience, Branding, Creativity, Direction
- Attention, Branding, Creativity, Direction
When making a video ad with an awareness objective, which tactic should you use?
- Let the product shine, and be different, yet simple.
- Make people core to the story and be different, yet simple.
- Let the product shine and put the brand front and center.
- Make people core to the story and keep branding subtle.
- Feature products in only the first and last five seconds.
- Avoid humor as it’s more subjective.
- Keep the value proposition and use case precise.
- Focus on audio and supers to reinforce your message.
- Location insertion
- Keyword insertion
- Dynamic customizer
- Countdown customizer
- An image of someone holding a phone with the app on-screen and a logo overlayed
- A video that tells a complete story, including the user’s project management problem and how the app solves it
- A screen-capture video of someone using the software to track their team’s progress
- A headline that states the name of the app and a call-to-action to download
- Build suspense with a slow pace to start.
- Use engaging pacing and tight framing.
- Keep visuals low-contrast to avoid overwhelming viewers.
- Set up scenes to be zoomed out so viewers can see all story elements.
Which of these aspect ratios are acceptable for image assets used in app campaigns?
- 1:1, 1.75:1, and 4:5
- 1:1 and 1.91:1 only
- 1:1 and 1.75:1 only
- 1:1, 1.91:1, and 4:5
- Provide multiple options for how viewers can take action.
- Include a specific call-to-action (CTA).
- Include a generic call-to-action (CTA).
- Keep audio to a minimum so viewers focus on the call-to-action (CTA).
- Increase the pace and tighten the framing.
- Lower the brightness to optimize for mobile device viewing.
- Add closed captions since most viewers will watch with sound off.
- Remove supers so they don’t compete with the audio.
- 10
- 8
- 20
- 5
For which scenario would Google’s experimentation tool be most useful?
- You’re comparing the performance of existing TV creative to that of ABCDs-optimized creative.
- You need to compare how two key audiences response to two different video ads.
- You need to compare how the same ad performs on TV versus how it performs on YouTube.
- You’re comparing how the same audience responds to the same ad at different points in time.
Which of the following describes Google’s ABCDs of effective creative?
- Design-backed creative inspiration
- Research-backed creative guidance
- Design-backed creative rules to follow
- Research-backed creative rules to follow
Which of these images are most likely to stand out in an app campaign for a travel app company?
- A zoomed out image of travelers enjoying a destination
- An action shot taken directly from the app
- An aerial photo of a travel destination with the logo overlayed
- An image of a plane in the sky with lots of blank space
- Include a specific call-to-action (CTA).
- Avoid humor as it’s more subjective.
- Share multiple messages about the many ways this product solves a problem.
- Feature diverse characters that represent your customer.
How should you approach creative effectiveness in order to boost performance of video campaigns?
- Start with all-new video ad creative that’s already working well for other platforms.
- Continue running campaigns with existing creative and slowly introduce new variations.
- Use research-backed creative guidelines and iterate with experimentation.
- Run an experiment with existing creative and use whichever one performs best.
- Pacing and supers
- Framing and supers
- Pacing and framing
- Supers and audio
- Convey multiple messages to resonate with the masses.
- Humanize the ad with customer testimonials.
- Introduce the product or problem, then folllow up with a relevant call-to-action.
- Provide multiple options for how viewers can take action.
- Only their main website photo
- Only their best-performing image from social media
- Images of tourists in locations both on and off the tour
- Images of tourists enjoying their tour in scenic locations
- Set the context and include a clear call-to-action.
- Focus on audio and supers to reinforce your message.
- Include a clear call-to-action with minimal audio to avoid overwhelming viewers.
- Focus on people to get the product noticed.
- Quarterly
- Bi-weekly
- Monthly
- Daily
- Convey multiple messages to resonate with the masses.
- Leverage key differentiators such as competitive claims and endorsements.
- Set the context and include a clear call-to-action.
- Brand often, especially in the last five seconds.
- Set up the problem the product solves and include a brand logo.
- Use tightly framed product shots with audio brand mentions.
- Focus only on the brand logo and audio, and showcase the product after the first five seconds.
- Use tightly framed product shots without audio to avoid overwhelming viewers.
- Headlines should grab users’ attention and description lines should highlight the key features of the app.
- Headllines should include a call-to-action and description lines should include statistics about the app’s popularity.
- Headlines should state only the name of the app and description lines should aim to educate and inform.
- Headlines should focus on highlighting the key features of the app and description lines should aim to educate and inform.
- It can make sure the ad only serves to users in Oregon.
- It can insert “Oregon” into every headline automatically.
- It can replace other locations in the campaign’s ad copy to “Oregon.”
- It can personalize the headline to an audience’s city within Oregon.
- Remove the assets and add new ones that follow best practices even more closely.
- Replace all the assets at once so they can be distributed evenly.
- Remove the image assets so the campaign utilizes more video assets for a multi-sensory experience.
- Replace assets that have a low performance label in the asset report.
- 5
- 7
- 3
- 2
- An image of your best-selling couch in a living room scene
- An image of someone sitting on your best-selling couch
- An image of your best-selling couch zoomed in so customers can see the fabric
- An image of your best-selling couch with a white background
Which statement best captures the value proposition of Google’s experimentation tool?
- It’s a powerful testing tool that helps boost campaign performance for a small additional cost.
- It’s a powerful testing tool that shows all users two versions of an ad so you know which people prefer.
- It’s a powerful testing tool that uses a simulated ad environment to determine which creative or audiences will perform best.
- It’s a powerful testing tool that lets you assess the effectiveness of creatives, audiences, or other variables.
- Emotional appeal through compelling storytelling to connect deeply with potential users
- Establishing the problem with an actor on-screen, followed by them using the app to solve the problem
- Showing the product experience as quickly as possible, with tightly framed shots focusing on app use and benefits
- Making the brand known by pairing the logo with zoomed out shots
- {keyword: eco-friendly shirts}
- {keyword: V-neck and crew neck} shirts
- {keyword: eco-friendly} shirts
- {keyword: V-neck and crew neck shirts}
- Ads Creative Studio
- Google’s ABCDs of effective creative
- Video Creation Tools in Google Ads
- Video Creative Analytics
- Let multiple people be the focus so viewers stay engaged.
- Focus on people so that you humanize the story.
- Focus on the product and let people take a secondary role.
- Emphasize people in order to get potential customers to notice your brand or product.
- Ads Creative Studio
- Video Creative Analytics
- Create with Google
- Google’s ABCDs of effective creative
- {keyword: sports and dress socks}
- {keyword: sustainable} socks
- {keyword: sports and dress} socks
- {keyword: sustainable socks}
- 3
- 5
- 2
- 7
- Remove supers so they don’t compete with the audio.
- Lower the brightness to optimize for mobile device viewing.
- Increase the pace and tighten the framing.
- Add closed captions since most viewers will watch with sound off.
- Include messages about the different ways the product solves a customer’s problem.
- Utilize a specific call-to-action (CTA).
- Include diverse characters that are representative of your customer base.
- Avoid humor as it’s more subjective.
- Only your best-performing image from social media
- Only your main website photo
- Images of tourists enjoying their tour in scenic locations
- Images of tourists in locations both on and off the tour
Why is Ad strength an important section to check when creating a responsive display ad?
- It provides recommendation for the quantity and diversity of each type of asset.
- It dynamically generates customized headlines that will have stronger performance.
- It automatically replaces images that are underperforming.
- It provides insight into how the ad has historically performed so you can iterate.
- Platform
- Brand
- Creative
- Media
- Test multiple creatives against one important audience segment.
- Test one creative against all important audience segments.
- Test multiple creatives against two important audience segments.
- Test the same creative against two important audience segments.
- Keep visuals low-contrast to avoid overwhelming viewers.
- Use engaging pacing and tight framing.
- Set up scenes to be zoomed out so viewers can see all story elements.
- Build suspense with a slow pace to start.
- Headlines should focus on highlighting the key features of the app and description lines should aim to educate and inform.
- Headlines should state only the name of the app and description lines should aim to educate and inform.
- Headllines should include a call-to-action and description lines should include statistics about the app’s popularity.
- Headlines should grab users’ attention and description lines should highlight the key features of the app.
- raw on a wide palette of branding elements.
- Only highlight the brand in the first five seconds of the ad.
- Keep audio to a minimum so viewers focus on visuals.
- Keep your brand subtle to avoid overwhelming viewers.
For an app campaign, what’s the maximum number of HTML, image, and video assets per ad group?
- 5
- 8
- 20
- 10
- Replace all the assets at once so they can be distributed evenly.
- Remove the image assets so the campaign utilizes more video assets for a multi-sensory experience.
- Remove the assets and add new ones that follow best practices even more closely.
- Replace assets that have a low performance label in the asset report.
For app campaigns, which aspect ratios are accepted for image assets?
- 1:1, 1.75:1, and 4:5
- 1:1 and 1.91:1 only
- 1:1, 1.91:1, and 4:5
- 1:1 and 1.75:1 only
- Convey multiple messages to resonate with the masses.
- Provide multiple options for how viewers can take action.
- Use more close-ups of the product to make it the focus of the ad.
- Humanize the ad with customer testimonials.
- Convey multiple messages to resonate with the masses.
- Showcase discounts and sales to drive interest.
- Avoid humor as it’s more subjective.
- Humanize the story.
- Avoid humor as it’s more subjective.
- Keep the value proposition and use case precise.
- Focus on audio and supers to reinforce your message.
- Feature products in only the first and last five seconds.
If you want to improve performance of video campaigns, what approach should you take with creative?
- Avoid humor as it’s more subjective.
- Keep the value proposition and use case precise.
- Focus on audio and supers to reinforce your message.
- Feature products in only the first and last five seconds.
- Provide multiple options for how viewers can take action.
- Keep audio to a minimum so viewers focus on the call-to-action (CTA).
- Include a specific call-to-action (CTA).
- Include a generic call-to-action (CTA).
- Video Creative Analytics
- Google’s ABCDs of effective creative
- Video Creation Tools in Google Ads
- Ads Creative Studio
- A video that tells a complete story, including the user’s financial problem and how the app solves it
- A headline that states the name of the app and a call-to-action to download
- An image of someone holding a phone with the app on-screen and a logo overlayed
- A screen-capture video of someone exploring their financial performance page
- Countdown customizer
- Keyword insertion
- Dynamic customizer
- Location insertion
What is the difference between an emerging story arc and a traditional story arc?
- The traditional story arc builds slowly to a climax and brands at the end, whereas the emerging story arc starts off high and has unexpected shifts to keep viewers watching.
- The traditional story arc brands right away and ends with a climax, whereas the emerging story arc starts low and unexpectedly shifts to the climax right away.
- The traditional story arc starts low and unexpectedly shifts to the climax right away, whereas the emerging story arc brands right away and ends with a climax.
- The traditional story arc starts off high and has unexpected shifts to keep viewers watching, whereas the emerging story arc builds slowly to a climax and brands at the end.
- Video Creative Analytics
- Ads Creative Studio
- Create with Google
- Google’s ABCDs of effective creative
Which of the following describes Google’s experimentation tool?
- It’s a powerful testing tool that helps boost campaign performance for a small additional cost.
- It’s a powerful testing tool that shows all users two versions of an ad so you know which people prefer.
- It’s a powerful testing tool that lets you assess the effectiveness of creatives, audiences, or other variables.
- It’s a powerful testing tool that uses a simulated ad environment to determine which creative or audiences will perform best.
When implementing an experiment, which of the following is a best practice?
- Divide your audience into as many arms as possible.
- Start with multiple hypotheses.
- Test one variable for each experiment.
- Assign two campaigns to each experiment arm.
- Call now
- Learn more
- Check us out
- Book now
- Platform
- Creative
- Brand
- Media
- Brand only at the beginning and end of the ad.
- Brand often, especially in the last five seconds.
- Brand often, especially in the first five seconds.
- Brand only at the beginning of the ad.
- Use tightly framed product shots with audio brand mentions.
- Set up the problem the product solves and include a brand logo.
- Use tightly framed product shots without audio to avoid overwhelming viewers.
- Focus only on the brand logo and audio, and showcase the product after the first five seconds.
- Include a clear call-to-action with minimal audio to avoid overwhelming viewers.
- Focus on people to get the product noticed.
- Focus on audio and supers to reinforce your message.
- Set the context and include a clear call-to-action.
Which of the following asset types would not be accepted for an app campaign?
- Website
- Video
- Image
- HTML5
- Daily
- Bi-weekly
- Monthly
- Quarterly
- Test multiple creatives against one important audience segment.
- Test the same creative against two important audience segments.
- Test multiple creatives against two important audience segments.
- Test one creative against all important audience segments.
What are the key elements of Google’s ABCDs of effective creative?
- Audience, Branding, Creativity, Direction
- Attention, Branding, Connection, Direction
- Attention, Branding, Creativity, Direction
- Attraction, Branding, Connection, Direction
- Call-to-action (CTA)
- Supers
- Color
- Audio
- An image of your best-selling t-shirt displayed in a retail scene.
- An image of your best-selling t-shirt zoomed in so customers can see the quality of the fabric.
- An image of someone wearing your best-selling t-shirt
- An image of your best-selling t-shirt with a white background
- A photo of a family in front of their home with the logo overlayed
- A zoomed out image of a family enjoying their home
- An action shot taken directly from the app
- An image of a home with lots of blank space
- Humanize the ad with customer testimonials.
- Convey multiple messages to resonate with the masses.
- Introduce the product or problem, then folllow up with a relevant call-to-action.
- Provide multiple options for how viewers can take action.
Which of these describe Google’s ABCDs of effective creative?
- Design-backed creative inspiration
- Research-backed creative rules to follow
- Research-backed creative guidance
- Design-backed creative rules to follow
- Supers and audio
- Framing and supers
- Pacing and supers
- Pacing and framing
When you create an app campaign, what information is pulled for you automatically?
- Title, rating, and and number of downloads
- Logo, rating, and title
- Logo, title, and number of downloads
- Title, rating, and price
Why should you check Ad strength when creating a responsive display ad?
- It dynamically generates customized headlines that will have stronger performance.
- It provides recommendation for the quantity and diversity of each type of asset.
- It provides insight into how the ad has historically performed so you can iterate.
- It automatically replaces images that are underperforming.
- Draw on a wide palette of branding elements.
- Only highlight the brand in the first five seconds of the ad.
- Keep audio to a minimum so viewers focus on visuals.
- Keep your brand subtle to avoid overwhelming viewers.
- Add new assets that should perform better.
- Pause the campaign.
- Duplicate the campaign.
- Review the asset report labels.
You’re implementing an experiment. Which of these approaches should you follow as a best practice?
- Assign two campaigns to each experiment arm.
- Start with multiple hypotheses.
- Test one variable for each experiment.
- Divide your audience into as many arms as possible.
Which tactic should you use when creating a video ad with an awareness objective?
- Let the product shine and put the brand front and center.
- Make people core to the story and be different, yet simple.
- Let the product shine, and be different, yet simple.
- Make people core to the story and keep branding subtle.
- Establishing the problem with an actor on-screen, followed by them using the app to solve the problem
- Showing the product experience as quickly as possible, with tightly framed shots focusing on app use and benefits
- Making the brand known by pairing the logo with zoomed out shots
- Emotional appeal through compelling storytelling to connect deeply with potential users
In which of these situations would Google’s experimentation tool be helpful?
- Compare how two key audiences respond to two different video ads.
- Compare the performance of existing TV creative to that of ABCDs-optimized creative.
- Compare how the same ad performs on TV compared to YouTube.
- Compare how the same audience responds to the same ad at different points in time.
- Convey multiple messages to resonate with the masses.
- Humanize the ad with customer testimonials.
- Provide multiple options for how viewers can take action.
- Use more close-ups of the product to make it the focus of the ad.
or
- Use more close-ups of the product to make it the focus of the ad.
- Provide multiple options for how viewers can take action.
- Humanize the ad with customer testimonials.
- Convey multiple messages to resonate with the masses.
- Let people take a primary role to humanize the story.
- Put the focus on multiple people so viewers stay engaged.
- Let people take a secondary role so the product shines.
- Put the focus on people to get your brand or product noticed.
or
- Emphasize people as a way of getting your brand or product noticed by potential customers.
- Emphasize the product over people.
- Emphasize multiple people to engage viewers.
- Emphasize people in order to humanize the story.
- It can insert “California” into every headline automatically.
- It can replace other locations in the campaign’s ad copy to “California.”
- It can personalize the headline to their audience’s city within California.
- It can make sure the ad only serves to users in California.
- Make people core to the story and keep branding subtle.
- Use product demos and how-to’s to put the product in context.
- Use technical jargon that will resonate with important audiences.
- Share multiple messages about the many ways this product solves a problem.
- Humanize the ad with customer testimonials.
- Use more close-ups of the product to make it the focus of the ad.
- Convey multiple messages to resonate with the masses.
- Provide multiple options for how viewers can take action.
- Add new assets multiple times per week.
- Pause the campaign.
- Replace all the assets at once.
- Remove and replace low-performing assets.