Shopping Ads Certification Certification Answers 2024 [5th April Updated]
Pass the Google Shopping Ads assessment & earn a certification.
Download Google Shopping Ads Certification Answers (NEW)
You can hire us for taking your exam:
If you are too busy or not enough time for taking the Certification Exam then you can Hire Us to take and pass this exam for you. We will take the exam in the interest of you to get the certificate. It would be great if you get in touch with us for more exams and costs and other information.
Download Google Shopping Ads Certification Answers (NEW)
For any kind of assistance, please contact us. OR send your message here.
WhatsApp: +1 (651) 382-4763
Messenger: https://www.facebook.com/theknowledgetime
Check out our Bundle Offer for Google Ads Exam Answers (7 Certificates)
- Google Ads Search Certification
- Google Ads Display Certification
- Google Ads Video Certification
- Google Shopping Certification
- Google Ads Apps Certification
- Google Ads Measurements Certification
- Google Analytics Individual Qualification
Check out our Bundle Offer for All Digital Marketing Exam Answers.
Click Here To Get Bundle Offers for All Exams
Check out following Google Shopping Ads Certification Answers:
- By appearing in more page positions than other ads
- By showing ads more frequently than other campaign types
- By including a product demonstration that entices consumers
- By providing product details to attract better qualified leads
- Conversion-focused bidding
- Awareness-based bidding
- Consideration-focused bidding
- Revenue-focused bidding
- Including keywords in his ad text
- Decreasing the bid for the ad
- Improving the speed of his website
- Cloning the ad multiple times
- Auction-time bidding
- Depth of signals used and cross analysis
- Machine learning
- Time saved
- Tailors bids to each user’s unique context, using relevant signals present at auction time (1)
- Alleviates the strain on marketing resources by automating more manual tasks (4)
- Integrates a large variety of signals and considers new ones to evaluate user intent (2)
- Algorithmically helps set the appropriate bid for each and every auction (3)
5. How do Shopping ads help improve the quality of leads over standard text ads?
- Shopping ads only show your products to customers who’ve purchased similar products.
- A Shopping ad will appear on more diverse platforms than a text ad.
- A Shopping ad for a single product shows multiple times in a set of search results.
- Shopping ads are visually enticing while providing detailed product information.
- They use brand ambassadors to promote less popular products.
- They’re traditional print-marketing materials delivered by mail.
- They’re mobile-based ads that showcase multiple products.
- They automatically adjust pricing based on geographic location.
- By testing different combinations of text and images
- By making suggestions for image styles
- By testing different font styles for specific product types
- By understanding all site visitors through demographic data
- Options and tracking
- Profit and privacy
- Credits and context
- Control and results
- They direct customers to find the cheapest price for the product you’re advertising.
- By providing relevant information, such as store hours, address, and product availability
- By giving shoppers instant savings on the products they’re actively looking to purchase
- They inform customers if the manufacturer of a product certifies a retailer’s in-store stock.
10. For which business are Local Inventory ads ideal?
- QuikFixx, a start-up selling downloadable software to remove computer viruses
- Noah’s Designs, a made-to-order custom furniture shop with an online storefront
- Flowers by Beth, a floral shop that just opened a brick-and-mortar location
- TheArtSpace, a gallery that hosts potential customers by appointment
11. Which of the following goals can you achieve for your marketing campaign by using automated bidding?
- Choose what time of day your ads will appear.
- Target specific devices exclusively.
- Reach the right user with the right message at the right time.
- Control the cost of each click.
- Display
- Video
- Local
- Discovery
- By automating Carey’s ad placement and bidding
- By restricting Carey to basic templates with limited options
- By only allowing Carey to edit his ads once a month
- By notifying Carey after each sale
- They’re information-dense full-color mailers.
- They’re visually appealing, easy-to-browse ads.
- They’re short text-based ads, delivered via SMS.
- They’re geographically targeted ads, delivered via billboards
- Google Ads will automatically create ad messaging based on the campaign type she chooses.
- The campaign type chosen will determine where her ads appear and the format of those ads.
- Certain campaign types will only serve ads during particular times of the day and week.
- Different campaign types have different minimum and maximum budget requirements.
16. How can advertisers use Shopping ads to grow sales?
- By taking advantage of Google customer reviews and offering merchant promotions
- By selecting a specific location on the search results page for their ads to appear
- By choosing color schemes that match their website’s appearance and style
- By targeting shoppers by college degrees, employment positions, and leadership roles
- Her business will be highlighted on Google Maps, with the option for customers to see her product line there.
- Her ads will appear above and below search results when people search for related keywords.
- A video summary of her product line will be automatically generated by the system and placed on YouTube.
- Her ads will serve on website content related to her business or her customers’ interests, based on her targeting decisions.
- Benchmark data for comparisons across the competitive landscape
- The average age of consumers viewing each specific product
- Expected revenue for campaigns at various costs
- The number of clicks for each specific product
- Ask for an email address from visitors so she can reach out with additional marketing.
- Make sure her checkout page is live and that purchases can be completed.
- Offer discounts to keep consumers from making their purchases elsewhere.
- Test a new brand identity and color scheme.
- On a radio station anchored within 30 miles (48 km) of a Shiny Shoe’s location
- On a billboard anywhere in North America
- In Google search from a device within 30 miles (48 km) of a Shiny Shoes location
- In a Google search from a device anywhere in North America
- An awareness-based bidding strategy
- A conversion-focused bidding strategy
- A consideration-focused bidding strategy
- A revenue-focused bidding strategy
- On a billboard anywhere in North America.
- In Google search from a device within 30 miles (48 km) of the Simpson Shoes location.
- In a Google search from a device anywhere in North America.
- On a billboard within 30 miles (48 km) of the Simpson Shoes location.
- Brandon, who does an online search for men’s shoes near the Simpson Shoes store because he needs a pair of dress shoes for an event this evening.
- Paul, who’s looking for the cheapest pair of shoes regardless of location or discounts, because they’ll be used for gardening.
- Marty, who often takes weeks to decide on a purchase and decides where to buy her shoes based on which coupons are available.
- Jenna, who wants to purchase a pair of shoes from her hometown Simpson Shoes store while studying abroad.
- When he is nearby Simpson Shoes searching online for an in-stock style.
- When he is nearby Simpson Shoes using Google Maps to navigate.
- In the sidebar during a search for Simpson Shoes shop hours.
- On a billboard near the entrance to Simpson Shoes shop.
- When he adds promotions to products he sells on Google, shoppers will see a “special offer” link.
- When he adds promotions to products he sells on Google, he can be sure the ROI for featured products will increase.
- When he adds promotions to products he sells on Google, he’ll be able to increase his product group structure.
- When he adds promotions to products he sells on Google, the discount won’t display during a search, but it will be transmitted to sites that collate discount offers.
- By automatically showing promotions to certain consumers
- By automating Alex’s bidding to grow his conversion value
- By only displaying Alex’s ads only after users visit his site
- By displaying Alex’s ads at times of low search volume
- Smart Shopping campaigns generate weekly inventory stock level reports.
- Smart Shopping campaigns automatically notify Alice when a sale is made.
- Smart Shopping campaigns automate budget allocation, targeting, ad creation, and bidding.
- Smart Shopping campaigns generate suggested retail prices for commonly sold products.
- By keeping her ads updated with new copy.
- By guaranteeing improved results.
- By automatically setting the maximum CPC bid limit.
- By setting her bids when auctions happen.
- Angelo can add new product groups and arrange them to show how many clicks a specific book received.
- Angelo can see how many clicks a specific book received by filtering his products view.
- Angelo can use benchmarking data to isolate each book’s sales.
- Angelo can use impression-share data to find the number of clicks on each book’s ad.
- By placing billboards in neighborhoods likely to have many artisan soap lovers.
- By recruiting existing customers as spokespeople to drive awareness of her store locations.
- By attracting potential customers who usually search for artisan soaps.
- By motivating potential customers to spend more for her high-quality soaps and driving awareness of her store locations.
- Ad extensions
- Manual control
- Seller ratings
- Machine learning
- An investment of $9,600 to generate 1,600 conversions with a CPA of $6
- An investment of $9,800 to generate 1,400 conversions and a CPA of $7
- An investment of $8,400 to generate 1,400 conversions and a CPA of $6
- An investment of $9,100 to generate 1,300 conversions and a CPA of $7
- Brick-and-mortar location
- Product origination
- In-store coupon codes
- Local consumer ratings
- Provide clear forecasts that allow for smoother purchasing.
- Place ads for his business on all search engines.
- Helps users find and discover his products
- Increase overall installs and interactions with his app.
- Sell him business leads at a preset price.
- Use a Google-hosted local storefront.
- Use a Bing-hosted local storefront.
- Select an online ad from a similar business and recreate it.
- Upload a product list from an Excel spreadsheet.
- Create a customized merchant-hosted local storefront.
- The ability to show his products and store information to shoppers who are within 30 miles (48 km) of their store and searching on Google.
- The ability to show their products and store information to shoppers who are within the standard 60-mile (97 km) radius
- The ability to start a customer’s journey in-store via a hard-copy local inventory list, provide a URL to the customer, and help them complete their journey via Google Maps.
- The ability to show their products and store information to shoppers who are online and may be willing to travel great distances to purchase an item that’s hard to find in an online store.
- They appear across the GooglePlay store.
- They can be used with merchant or Google-hosted storefronts.
- They only appear to consumers within walking distance of Books by Brock.
- They appear as user-read book previews on Google.
- It will rotate with other ads, so it may be seen randomly in the sidebar after any Google search.
- It’s placed for impact, so it will be found in the first- and last-third of a YouTube video about furniture.
- It promotes brand awareness, so it will appear at the top of search results after a Google search for “custom ottoman.”
- It’s placed for relevancy, so it will appear on a similar business’ website, in the sidebar.
- Smart Shopping campaigns use very simple standard templates.
- Smart Shopping campaigns can only be edited once per month.
- Smart Shopping campaigns provide automatic reporting by e-mail.
- Smart Shopping campaigns automate ad placement and bidding.
- They have lower costs-per-click and increase the total volume of her website traffic.
- They advertise product inventory, using feeds to create high quality ad copy.
- They’ll appear in random search results for exposure to a new customer base.
- They provide value comparisons that feature her product alongside more expensive products.
- They’re traditional print-marketing materials.
- They allow vendors to A/B test product images.
- They allow groups of vendors to publish collaborative ads.
- They’re mobile-based ads that showcase multiple products.
- Those who’ve already used Google to search for for pianos
- Those who are ready to buy a piano
- Those who are early in their online search
- Those who’ve already bought pianos from his site
- It uses A/B testing functionality to test a variety of different ads, to help customer discover your brand while looking for what to buy.
- It directs potential customers to a brick-and-mortar store near them.
- It includes only the lowest-priced product for the search term, which drives new clicks.
- It shows products early in the search process, to help customers discover your brand while customers are looking for what to buy.
- By showing ads more frequently than other campaign types.
- By displaying current stock level before the ad is opened.
- By appearing in more page positions than other ads.
- By providing product data and details before the ad is opened.
- On roadside signs in high-traffic areas.
- In the results of a Google-powered search on a desktop computer.
- In the mail.
- In any of three-million sites and apps.
- On a website during mobile browsing.
- By ensuring Gemma’s entire product range is shown each day.
- By showing her ads across multiple audiences and networks.
- By trying to show her ads as often as possible for any given search.
- By automatically showing her ads in every eligible country.
- George can buy a permanent ad slot on a website for a fixed cost.
- George can opt to only pay for clicked ads.
- George can set a target return for any amount of spend.
- George can use Google’s stock photos in his product ads.
- Her ad’s minimum required return on investment (ROI)
- Her cabinet’s attributes, such as price
- Her ad’s preferred cost-per-click limits
- Her schedules for when cabinets can be delivered
- By automatically attempting to maximize conversion value.
- By adjusting budgets automatically on a daily basis.
- By monitoring product stock levels and ordering.
- By linking directly with Glenn’s accounting software.
- Search, Display, Video, Print, and App
- Search, Print, TV, Shopping, and App
- Search, Display, Video, Shopping, and App
- Social, Video, App, Audio, and Shopping Ads
- Options and tracking
- Profit and privacy
- Credits and context
- Control and results
- By giving advertisers control over the number of specific actions their spend will return
- By giving advertisers control over which competitors they place ads in auctions against
- By giving advertisers control over the next highest bid allowed in auctions they enter
- By giving advertisers control over the maximum they spend per month.
- Sales, consideration, and integrity
- Growth, reach, and traffic
- Relevance, control, and results
- Influence, awareness, and promotion
- To engage customers at the point in their purchase journey where they’re discovering what to buy and where to buy it.
- To engage potential customers who make local intent queries regarding pianos.
- To engage customers at the point in their purchase journey when they’ve decided on a specific piano brand and are looking for the best price.
- To engage potential customers who make long-tail queries regarding pianos.
- Recommended campaign bid scaling
- A recommended Campaign-level Target CPA (cost-per-acquisition)
- A recommended average daily budget
- A recommended Campaign-level Target ROAS (return-on-ad-spend)
- Shopping ads use specific keywords to show products that most closely match what your potential customer is looking for.
- Shopping ads feature 60-second product video reviews, heightening potential customer interest.
- Shopping ads expand to show several paragraphs of text and a video, providing your customers with a lot of information.
- Shopping ads let you surface your local inventory, and share store details for users searching near a store.
57. How can advertisers use Shopping campaign ads in order to drive sales?
- By submitting a 30-second video demonstration of the product.
- By choosing color schemes that match their website’s appearance and style.
- By selecting a specific position on the page of search results.
- By taking advantage of Google customer reviews, merchant promotions, and product ratings.
58. How can Performance Planner serve your business?
- By finding areas of your total budget that could contribute to marketing
- By teaching your employees the fundamentals of personal budgeting
- By determining which of Google’s ads are most appropriate for your brand
- By optimizing your ad budget for maximum growth
59. How can running a Local Inventory ad increase your return on investment (ROI)?
- By advertising specific products in different geographic regions
- By listing new items before they’re in stock to attract more consumers
- By promoting your store’s address and its offerings on the radio
- By bringing online shoppers into your brick-and-mortar store
- Smart Shopping campaigns are all based on single-size and standardized templates.
- Smart Shopping campaigns automatically adjust product pricing by region.
- Smart Shopping campaigns automate key features of ad creation and placement.
- Smart Shopping campaigns work entirely from the archived content of a business website.
- By e-mailing daily summary reports to business owners.
- By automatically uploading product details from manufacturers’ websites.
- By having Smart Shopping campaigns use simple setup templates.
- By automating bid optimization and audience targeting.
- Customers can view and interact with attractive and engaging ads that are tailored specifically for audience segments based on demographics.
- Customers can view and interact with attractive and engaging ads that give them a better sense of the product before they open the ad.
- Customers can view and interact with attractive and engaging ads that are displayed based on a product category they specified.
- Customers can view and interact with attractive and engaging videos that show them how a product can be used.
63. How do product images and prices contribute to a seamless shopping experience in Shopping Ads?
- People click on ads with images more often than plain text ads.
- Potential customers can choose a specific product color before clicking the ad.
- The combination of price and image lets customers judge the quality of the product.
- Potential customers can quickly see whether the product fits their expectations.
- Shopping ads are larger and more prominent than text ads.
- Shopping ads are repeated multiple times on a single set of search results.
- Shopping ads are visually enticing and display detailed product information before the ad is clicked.
- Shopping ads are only shown to customers who’ve already shown an interest in the product.
- By making suggestions for image styles and context-tested image frames.
- By testing different combinations of text and images.
- By collecting customer review data following site visits.
- By testing different font styles and colors for specific product types.
- By automatically optimizing daily spend, based on trend data.
- By automatically optimizing bids, audiences, and products displayed.
- By automatically optimizing special offers for selected products.
- By automatically optimizing web-page optimization for searches.
67. How does automating your bid contribute to a successful Google Ads campaign?
- Automated bidding’s algorithms integrate a minimum number of signals to evaluate user intent.
- Automated bidding uses machine learning to algorithmically help you set the appropriate bid for each and every auction.
- The customer journey has become more direct, so setting bids should be based on general user behavior.
- Cross-referencing data with context to establish intent and set the appropriate bid is a simple and direct task.
- The business can run inventory performance reports weekly to track how many products have sold to specific demographic markets.
- The business can organize products based on the products’ retail prices, so they’re delivered only to those searching in specific price ranges.
- The business can automatically create a variety of Shopping campaigns by entering the locations of its products and its price-per-click preferences.
- The business can browse their product inventory directly in Google Ads and create product groups for the items they want to bid on.
69. How has consumer shopping behavior changed in recent years?
- People are buying more items but less frequently.
- People are buying fewer items more frequently.
- People are buying fewer items and less frequently.
- People are buying more items and more frequently.
70. How is using non-last-click attribution conversions useful for Performance Planner forecasts?
- To allocate budgets that drive incremental conversions
- To take advantage of seasonal trends throughout the year
- To find growth opportunities regarding device targeting
- To identify the most profitable location targeting
- Map view, where potential customers can find Klothes for Kats’ brick-and-mortar location.
- Product view, where potential customers can see recent purchases made by existing customers.
- Product view, where potential customers can see a particular cat dress available from multiple vendors.
- Main view, where consumers can quickly see key information about Klothes for Kats.
- Main view, where potential customers can find directions to Klothes for Kats.
- She can monitor and arrange new product groups to find opportunities.
- She can filter her product view for granular reporting.
- She can use benchmarking data to get market insights.
- She can use impression-share data and the Bid Simulator tool.
- Target impression share
- Maximize conversions
- Target return on ad spend (Target ROAS)
- Maximize clicks
- With Shopping ads, she can make sure her available product discounts are always the largest.
- With Shopping ads, she can use colors and capital letters for her product descriptions, to make them stand out.
- With Shopping ads, she can make sure her product discounts always produce the greatest return on investment (ROI).
- With Shopping ads, she can use Merchant Promotions to encourage shoppers to buy.
- In print materials that contain ads from other hair accessory brands.
- In a sidebar on the website for other hair accessory brands.
- At the top of a Google search for “cute hair accessories.”
- On a mobile Google search for “cute hair accessories” in the sidebar.
- Anna, who’s unsure whether she wants a surfboard or a stand-up paddleboard.
- Brian, who’s hoping to make a quick online purchase during his lunch break.
- Mandi, who’s looking for the lowest price, regardless of location.
- Rob, who wants to see a specific board in-store before he’ll purchase it.
- Browse view, where potential customers can see everything Klothes for Kats has for sale with an infinite scroll functionality.
- Map view, where potential customers can see the Klothes for Kats logo, store information, and in-stock products.
- Kid view, where potential customers can ensure only kid-friendly content is displayed during browsing.
- Product view, where potential customers can see in real time how many other people are considering purchasing the same piece of cat clothing.
78. Local Inventory ads are ideal for which business?
- Noah’s Custom Designs, who sells made-to-order custom furniture pieces.
- TheArtSpace, a gallery that hosts potential customers by appointment.
- QuikFixx, a start-up selling downloadable software.
- Flowers by Beth, an online floral shop that just opened a brick-and-mortar location.
- Run targeted Local Catalog ads using data from existing Local Inventory ads.
- Transition entirely to digital marketing by eliminating traditional print materials.
- Expand and renovate his brick-and-mortar store for more curb appeal.
- Test a new brand identity and color scheme in his old Local Inventory ads.
- By scheduling a slot in the Google Display Network calendar.
- By running a campaign of Local Catalog ads.
- By hiring one of the youngsters to do street-side promos.
- By partnering with Toys by Tammy.
- To check for status issues
- To review new keyword opportunities
- To react to ever-changing external factors
- To analyze demographic performance
- Retention-focused bidding
- Consideration-focused bidding
- Conversion-focused bidding
- Awareness-based bidding
- Search
- Shopping
- Video
- Display
- Target return on ad spend (Target ROAS)
- Target cost-per-acquisition (tCPA)
- Target impression share
- Maximize clicks
- Search, Display, Video, App, and Access
- Search, Display, TV, Shopping, and App
- Social, Display, Video, Shopping, and App
- Search, Display, Video, Shopping, and App
- In text messages sent from the Google Shopping app.
- In the Google Shopping app.
- At the top of Google searches on desktop computers.
- On other automotive parts stores’ websites.
- At the top of Google searches on mobile browsers.
- Her Shopping ads will only show a URL, store name, and phone number to promote personalized service. Customers can talk to Maureen directly to see if her kits fit their needs and budget.
- Her Shopping ads will show only a photo and product name, with a link to her website to increase customer interest. The ads won’t disclose pricing until the customer’s ready to order.
- Her Shopping ads will only show a photo, price, title, store name, and product details. Customers can know at a glance if her kits fit their needs and budget.
- Her Shopping ads will only provide a simple plain-text list of product features and a URL, without product photos or animations that can distract. Customers can discern whether or not her kits fit their needs and budget.
- An investment of $40,000 to generate 2,000 conversions and a CPA of $20
- An investment of $30,000 to generate 1,500 conversions and a CPA of $20
- An investment of $28,000 to generate 1,400 conversions and a CPA of $20
- An investment of $21,000 to generate 1,400 conversions and a CPA of $15
- They’re published on 100% recycled materials.
- They enable OfficeKing to measure store visits.
- They use the consumer’s name throughout the ad.
- They encourage customers to call OfficeKing, rather than visit.
- Local Catalog ads can extend OfficeKing’s ad reach outside the mailbox.
- Local Catalog ads provide new ways for customers to receive support.
- Local Catalog ads encourage young, hip new customers.
- Local Catalog ads add a fresh new layer to the OfficeKing weekly mailer.
- By extending their reach beyond print
- By providing additional customer support.
- By adding bulk to their existing weekly mailer
- By increasing their per-transaction sales.
- Shopping
- Display
- Search
- Video
- By showing his ads in unrelated searches to attract new customers
- By automating his ad bids so he gets the best value
- By sending him a daily email listing recommendations for change
- By promoting only his best-selling products
- Enhanced cost-per-click (eCPC)
- Target impression share
- Maximize clicks
- Target return on ad spend (Target ROAS)
- Maximize conversions
- Target return on ad spend (Target ROAS)
- Enhanced cost-per-click (eCPC)
- Target impression share
- Performance Planner leverages machine learning for forecasting.
- Performance Planner forecasting is powered by billions of Google searches conducted each week.
- Performance Planner integrates with other budgeting software, such as QuickBooks.
- Performance Planner is free to use with any merchant-hosted storefront.
- Performance Planner will help her identify funds from other operational budgets to allocate to marketing.
- Steeply discounted pricing
- Up-to-date product availability
- Curated lifestyle pictures
- Unique copy that differentiates her brand
- App campaigns, which can increase engagement, app installs, and even in-app actions, such as ordering her products.
- Television campaigns, which promote her products directly to consumers while they are watching their favorite network and cable TV programs.
- Social Media campaigns, which showcase her products to users while they browse their favorite social media platforms.
- Shopping campaigns, which promote her products by giving consumers detailed information about what she is selling before they click her ad.
- Only at the bottom of the search results.
- Only at the top of the search results.
- At the top and bottom of search results.
- Evenly spaced throughout the search results.
- When an ad is placed in multiple locations throughout search results.
- When they’re better informed prior to opening the ad.
- When an ad features an animated product image gallery.
- When a business’s ad is the only one to appear in search results.
- Target impression share
- Target return on ad spend (Target ROAS)
- Target cost-per-acquisition (tCPA)
- Maximize clicks
- A tagging system that incorporates a variety of potential keywords to set her products apart from the competition.
- A brick-and-mortar location that supports in-store purchases and features the artisanal product story.
- Curated lifestyle images and creative copy to set her products apart from the competition.
- An exciting discount coupon promotion that will attract high volumes of online traffic to her company’s website.
- They appear as full-page ads when a potential customer uses the phrase “artisan bread.”
- They place ads with photos embedded in unrelated searches to increase awareness of Susan’s shop.
- They give Susan the opportunity to inspire customers through beautiful lifestyle images and custom copy.
- They generate discount codes as a potential customer clicks a photo.
- By showing price-comparison charts that illustrate their bread’s value to potential customers.
- By presenting splash ads that will dominate a potential customer’s screen.
- By distributing discount coupons for bread to potential customers.
- By presenting a selection of their artisan breads to potential customers.
- Allows advertisers to bid only for clicks from a specific group.
- Uses machine learning to set bids, which saves time.
- Guarantees reduced conversion costs for advertisers.
- Is auction-specific to increase the chance for conversion.
- Allows advertisers to serve ads only at specific times.
- Your website is too slow to load quickly on mobile devices.
- There are too many reader-pleasing images on your landing page.
- Your website doesn’t have a blog page to attract multiple page loads.
- Your navigation menu is not descriptive enough.
- Make sure all products sold online are delivered the next day.
- Make sure your prices are the lowest, via frequent comparison with other vendors.
- Provide a seamless experience, using data to connect and personalize content.
- Provide a mobile app that lets customers quickly repeat previous purchases.
- Images and text from manufacturer sites
- Account product feed and uploaded assets
- Website images, videos, and text descriptions
- Stock images, videos, and automatic text
- Search
- Shopping
- Display
- Video
- Location targeting is not decided by machine learning.
- Machine learning will choose an ad schedule for campaigns without her input.
- Machine learning will choose the keywords used to serve her ads to users.
- Machine learning helps her set the appropriate bid for each and every auction.
- Ad extensions
- Keywords
- Bids
- Ads
- Budgets
- Conversion-focused bidding
- Revenue-focused bidding
- Consideration-focused bidding
- Awareness-based bidding
- They’re visual, easy-to-browse display ads.
- They’re ad campaigns, delivered via storytelling e-mails.
- They’re short ads, delivered via SMS.
- They’re customer-friendly and information-dense full-color mailers.
114. What are key factors to keep in mind when choosing a bidding strategy for your campaign?
- Performance, auctions, and user journey complexities
- Budget, competition, and user thought processes
- Location, calls-to-action, and user conversion costs
- Targeting, auctions, and campaign cost-per-click
115. What are two benefits of automated bidding? (Choose two.)
- Higher CPAs
- Cross analysis
- Guaranteed results
- Time saving
- Competitive analysis
- Product ratings
- Free shipping
- Customer surveys
- One-click purchase
- 360-degree product view
117. What are two ways Google Ads can fuel your business goals? (Choose two.)
- Increase online, in-app, in-person, and over-the-phone sales.
- Enable premium membership subscriptions.
- Reach more users by placing ads on all search engines.
- Get more of the right people to visit your website.
- Cap the number of ads you pay for, based on your business.
- By providing third-party tools that can help you obtain impression-share data.
- By helping you identify growth opportunities with impression-share data.
- By ensuring your ads automatically respond to personal events, such as birthdays.
- By providing suggested retail prices for your products based on market analysis.
- By using benchmarking data to get insights into your market’s business landscape.
- Distribution
- Validation
- Simulation
- Instrumentation
- Differentiation
- Ensure the entire range of products is available in-store.
- Allow shoppers to buy online and pick up at the store.
- Provide free refreshments in-store.
- Provide opening hours, locations, and stock levels.
- Allow shoppers a 28-day trial period.
121. What can automated bidding help an advertiser improve?
- Performance
- Calls-to-action
- Competition
- Languages
122. What can the Performance Planner assist you with?
- To create an optimized copy of your existing campaign, so that it can be tested with the drafts and experiments tool
- To determine which Google Ads features should be enabled to get the best performance from your campaigns
- To analyze the search term report and add both keywords and negative keywords, depending on historical performance
- To improve return on investment so you can drive more conversions within your target CPA (cost-per-acquisition)
123. What can the Performance Planner recommend?
- Campaign-level Target CPA (cost-per-acquisition)
- Applying bid adjustments to specific locations
- Including or excluding “Google search partners”
- Using “Target impression share” as an automated bid strategy
124. What does Performance Planner automatically do?
- Uses machine learning to target new demographics
- Sets your ad budget for maximum growth
- Forecasts how your current campaigns will perform in the future
- Recommends the perfect ad structure for your budget
125. What is a valid recommendation that the Performance Planner can provide?
- Create alternative versions of best performing ad variations
- Apply specific bid adjustments to device and location targeting
- Add a themed group of negative keywords
- Set a specific target CPA (cost-per-acquisition)
- A / B testing
- Google Ads are updated automatically
- Click-through rate averages require planning
- Auctions fluctuate all the time
127. What is one way that Performance Planner helps businesses increase sales?
- By choosing ad types that your target demographic finds most appealing
- By relying on customer feedback for optimal ad placement
- By maximizing the number of conversions for a spend scenario
- By providing a discount on all ads after purchasing a license
128. What’s one unique feature of Local Catalog ads?
- Their presentation can vary depending on which device a consumer uses.
- They’re equipped with both audio and visual content.
- They integrate across local electronic billboards, and then extend worldwide.
- They use data from Local Inventory ads.
- Consumers are more likely to remain loyal to a previous or popular brand.
- Consumers are buying from whichever platform or brand gives the best experience.
- Consumers are buying less frequently from brands with high ratings.
- Consumers are buying less frequently outside of office hours.
130. What’s one way to create a seamless experience for your retail customers?
- Make sure that items added to a cart are saved for later visits.
- Send e-mails to all previous visitors, offering free gifts.
- Provide a discount for returning visitors.
- Create a landing page that displays the most popular products bought each day.
131. What’s one way to increase your business profitability?
- Make use of data to improve your predictive decision-making.
- Offer a voucher for an in-store product with every online sale completed.
- Offer free shipping on heavy and bulky items sold online.
- Remove top-selling online products from the physical store.
132. What’s one way to make good use of data to accelerate your business and improve profitability?
- Create informative spreadsheets for regular meetings.
- Create personalized product recommendations.
- Send out birthday and holiday gifts to previous customers.
- Offer discount vouchers to those who’ve bought from similar stores.
- Identify profitable geographical regions for new stores.
- Create insightful and popular video promotions.
- Personalize the customer experience wherever they may be searching.
- Build e-mail lists for marketing to new customers.
134. When visibility is the campaign goal, which bidding strategy should an advertiser choose?
- Enhanced cost-per-click (eCPC)
- Maximize Conversions
- Target impression share
- Maximize clicks
135. Where can Shopping campaign ads appear on desktop search results pages?
- Only at the top or to the right of search results.
- Only at the top of the search results.
- At any position within the search results.
- Only at the top and bottom of search results.
136. Which factors should an advertiser consider when deciding on a bidding strategy?
- Results, targeted locations, and purchase history
- Customer search history, competition, and conversions
- User journey complexities, performance, and auctions
- Ad schedule and budget
- Price, brand name, and video footage
- Video footage, brand name, and shipping time
- Product image, shipping time, and store name
- Image, price, product name, and merchant name
139. Which statement is true about Local Catalog ads?
- Local Catalog ads are SMS campaigns that send pre-sale information to loyal customers.
- Local Catalog ads are banner or sidebar images that show when a potential customer browses a similar brand’s website.
- Local Catalog ads are easy-to-browse display ads that showcase multiple products.
- Local Catalog ads provide a weekly hard-copy newsletter that supports a company’s online ads and contains the shop’s newest inventory.
140. Which statement is true about Shopping ads?
- They let sellers use keywords to decide exactly how and where to show their ads.
- They use an easy-to-understand format to give shoppers all the information they need at a glance.
- They let sellers use keywords to limit results to either Google Search pages or Google Shopping pages.
- They give shoppers limited information in order to increase curiosity regarding a product or service.
141. Which two brand qualities are today’s consumers most likely to find helpful? (Choose two.)
- Providing a seamless experience.
- Sharing their data with similar vendors.
- Making it easy to discover new things.
- Offering discounts for bulk purchases.
- Creating an automatic e-mail subscription.
- Google customer reviews
- Clothing size guide
- Merchant promotions
- Merchant auto-text response
- Merchant live chat
- Image
- Price-per-click
- Material
- Price
- Keywords
144. Which type of automated bidding strategy is enhanced cost-per-click (ECPC)?
- Conversion-focused bidding
- Revenue-focused bidding
- Awareness-based bidding
- Consideration-focused bidding
145. Which type of automated bidding strategy is target cost-per-acquisition (CPA)?
- Consideration-focused bidding
- Conversion-focused bidding
- Awareness-based bidding
- Revenue-focused bidding
146. Which type of automated bidding strategy is Target return on ad spend (ROAS)?
- Conversion-focused bidding
- Revenue-focused bidding
- Consideration-focused bidding
- Awareness-based bidding
- User intent and likelihood to complete valuable actions for your business do not vary based on location, time, or device.
- The appropriate bid can often be a static target that is challenging to reach.
- If you do not bid efficiently, you could miss valuable conversions.
- The customer journey has become more complex and therefore bids should be based on general user behavior.
149. Why is using the performance targets feature after utilizing the Performance Planner recommended?
- This practice allows you to receive detailed insights from Google Analytics with regards to how website behavior is impacted after applying Performance planner recommendations.
- This practice allows you to monitor targets set in the Performance Planner and to receive alerts and recommendations when a campaign is not on track.
- This practice allows you to ensure seasonality and budget reallocation are accounted for future periods so you can prevent your campaigns from becoming “Limited by Budget”.
- This practice allows you to fully automate all aspects of account management to improve the likelihood of meeting performance targets.
- So that spend is not reallocated between two different marketing objectives
- To avoid any potential keyword duplicates between different marketing objectives
- So that seasonal trends can be better identified for each individual marketing objective
- To prevent campaigns from becoming “Limited by Budget”
151. Why should your business use Performance Planner?
- It validates budgets against other vendors in the same market.
- It is the only ad budgeting software on the market.
- It makes recommendations that are validated using machine learning.
- It helps businesses determine a go-to-market strategy.
- Manual control
- Machine learning
- Bidding suggestions
- Sitelink extensions
- Auction-time bidding
- With Google Ads you always pay using cost-per-reach, predetermined by your budget.
- Google Ads saves you time by deciding what your budget will be on a daily basis.
- With Google Ads, your ads will show on every available search engine.
- With Google Ads, you can choose a maximum amount to spend per month.
- Several Shopping ads will be displayed for your products based on specific categories potential customers have selected.
- Multiple Shopping ads for the same product will be repeated as a potential customer scrolls through a website, reinforcing your products’ value.
- Shopping ads may contain several videos showing how to use your products, along with detailed descriptions of your products’ value.
- Shopping ads let more than one of your products be shown for a given search, and a text ad for your products could appear at the same time.
- Your ads will be placed on all search engines.
- Machine models automatically determine your advertising budget.
- You can set your own budget and can change it at any time.
- With Google Ads you always pay using cost-per-reach, predetermined by your budget.
- Place your business’s ads on every available search engine.
- Boost your conversions by connecting you to people in the moments that matter.
- Help you reach a wider audience and maximize exposure.
- Coach your company to fully move to an online-only presence.
- Cap the number of ads you pay for, based on your business.
- Test daily: Test a new website layout and color scheme each day.
- Lower price: Consider reducing the price of your product(s) for multiple purchases.
- Remove friction: Make sure the checkout process is working and easy to use.
- Increase discounts: Attempt to increase unique visits to the website by offering discounts.
- Google Ads allows you to cap the number of ads you pay for, based on your business.
- Google Ads guarantees phone calls to your business.
- Google Ads offers separate auctions for low budgets.
- Google Ads gives you control over your budget.
- Google’s system will disapprove the feed until all required attributes are included. Availability is a required attribute.
- Google’s system will flag it as a warning for you to resolve in the future. Availability is an optional attribute.
- Google’s system will disapprove the feed, since availability is not an attribute in the product feed.
- Google’s system will flag it with a warning for you to resolve in the future. Availability is a required attribute.
What will happen if you try to upload the feed in Google Merchant Center?
- Availability is an optional attribute, so Google’s system will flag it as a warning for you to resolve in the future.
- Availability is not an attribute in the product feed, so Google’s system will disapprove the feed.
- Availability is a required attribute, so Google’s system will flag it as a warning for you to resolve in the future.
- Availability is a required attribute, so Google’s system will disapprove the feed until all required attributes are included.
- Availability is an optional attribute, so Google’s system will flag it as a warning for you to resolve in the future.
- Availability is not an attribute in the product feed, so Google’s system will disapprove the feed.
- Availability is a required attribute, so Google’s system will flag it as a warning for you to resolve in the future.
- Availability is a required attribute, so Google’s system will disapprove the feed until all required attributes are included.
How does Google enforce policy violations?
- Item disapproval and account suspension
- Feed disapproval and item suspension
- Campaign disapproval and ad suspension
- Ad disapproval and campaign suspension
What happens after a policy violation?
- Item disapproval and account suspension
- Feed disapproval and item suspension
- Campaign disapproval and ad suspension
- Ad disapproval and campaign suspension
How many Smart Shopping campaigns should you create to maximize performance?
- Create as many as 150 Smart Shopping campaigns to test performance and optimization.
- Consolidate your Smart Shopping campaigns and only create separate campaigns when necessary.
- There’s no limit to Smart Shopping campaigns because machine learning will optimize one Smart Shopping campaign over another.
- Launch at least 100 Smart Shopping campaigns per account and optimize based on performance.
What are free product listings?
- Free product listings use product information directly from the website to curate no cost ads without a product feed.
- Free product listings participate in an ad auction and offer insights and controls to optimize performance and prioritize key products.
- Free product listings appear on the Shopping Tab and provide an opportunity to highlight products and drive customers to your website at no cost.
- Free product listings are paid Shopping ads that are converted due to low impressions and clicks.
- Keywords in Google Ads help Google’s system determine which ad will show for a user’s search query.
- The product information in Merchant Center and the bid set in Google Ads helps Google’s system determine which ad will show for a user’s search query.
- Keywords in Google Ads and the bid set in Merchant Center helps Google’s system determine which ad will show for a user’s search query.
- The campaign and bid settings in Merchant Center helps Google’s system determine which ad will show for a user’s search query.
OR
- Google’s system determines which ad appears in response to a user’s search query based on keywords in Google Ads.
- Google’s system determines which ad appears in response to a user’s search query based on product information in Merchant Center and the bid set in Google Ads.
- Google’s system determines which ad appears in response to a user’s search query based on the campaign and bid settings in Merchant Center.
- Google’s system determines which ad appears in response to a user’s search query based on keywords in Google Ads and the bid set in Merchant Center.
OR
- When a user enters a query, Google’s system determines which ad appears based on the campaign and bid settings in Merchant Center.
- When a user enters a query, Google’s system determines which ad appears according to the product information in Merchant Center and the bid set in Google Ads.
- When a user enters a query, Google’s system determines which ad appears according to keywords in Google ads and the bid set in the Merchant Center.
- When a user enters a query, Google’s system determines which ad appears according to keywords in Google Ads.
- The product feed
- The Merchant Center
- The ad
- The campaign
- Shopping campaigns are organized by ad groups instead of products groups.
- Shopping ads are manually generated.
- Shopping campaigns are organized by product groups.
- Shopping campaigns rely on product information instead of keywords.
- Shopping campaigns are organized by ad groups instead of products groups.
- Shopping ads are manually generated.
- Shopping campaigns are organized by product groups.
- Shopping campaigns rely on product information instead of keywords.
- Shopping campaigns are organized by ad groups instead of products groups.
- Shopping ads are manually generated.
- Shopping campaigns are organized by product groups.
- Shopping campaigns rely on product information instead of keywords.
What are two commonly used programs in Google Merchant Center? Choose two.
- Promotions
- Product Ratings
- Store Ratings
- Local campaigns
What’s the purpose of attributes in the product feed?
- Attributes are numerals only that describe a product.
- Attributes are text only that describe a product.
- Attributes are keywords that describe a product.
- Attributes are the data points that describe a product.
In this scenario, what’s a benefit that you gain with Smart Shopping campaigns?
- Manual bids
- Goal-oriented
- Reach
- Real-time signal
- price
- product_type
- image_link
- availability
Why is it recommended to have a remarketing list with a Smart Shopping campaign?
- A remarketing list will help Smart Shopping campaigns capture keywords of users who are likely to purchase again and add the list to the campaign.
- A remarketing list will help Smart Shopping campaigns reach users who are more likely to purchase again because they’ve already shown interest in your products.
- A remarketing list will help Smart Shopping campaigns reach users who already made a purchase at a local store.
- A remarketing list will help Smart Shopping campaigns drive in-store only traffic based on interest in your local products.
What are three ways your shoppers can check out when purchasing an item? Choose three.
- Checkout on Gmail
- Checkout on your website
- Checkout in your local store
- Checkout on Google
- Checkout on Maps
Which of the following are options for checking out when shoppers purchase an item? Choose three.
- Checkout on Google
- Checkout on Gmail
- Checkout on your website
- Checkout in your local store
- Checkout on Maps
Where can your shoppers check out when purchasing an item? Choose three.
- Checkout on Google
- Checkout on Gmail
- Checkout on your website
- Checkout in your local store
- Checkout on Maps
Which secondary bid strategy should they select?
- Enhanced CPC
- Maximize Clicks
- Manual Max CPC
- Target Return On Ad Spend (tROAS)
- Enhanced CPC
- Maximize Clicks
- Manual Max CPC
- Target Return On Ad Spend (tROAS)
What’s a benefit of Shopping Ads?
- Shopping Ads are highly customizable to match the look and feel of a partner website that uses images and text to drive brand awareness.
- Shopping Ads use a carousel format that allows for video, images, and text that change based on the search query.
- Shopping Ads use product attributes to show ads on relevant searches to increase conversion.
- Shopping Ads are a text-based-only format that’s easy to set up using keywords and location as the minimum requirement for launching.
Which of these statements about Shopping Ads is true?
- Shopping Ads are highly customizable to match the look and feel of a partner website that uses images and text to drive brand awareness.
- Shopping Ads use a carousel format that allows for video, images, and text that change based on the search query.
- Shopping Ads use product attributes to show ads on relevant searches to increase conversion.
- Shopping Ads are a text-based-only format that’s easy to set up using keywords and location as the minimum requirement for launching.
What are two features of a Standard Shopping campaign? Choose two.
- Standard Shopping campaigns optimize your goals based on real-time signals across all Google platforms.
- Standard Shopping campaigns give you more control by letting you manually set up your campaign, bidding, and product groups.
- Standard Shopping campaigns give you more control by letting you create and edit an ad format.
- Standard Shopping campaigns also allow for automated bidding to optimize campaign performance and bids.
OR
- You can set up campaign, bidding, and product groups manually.
- You can optimize your goals based on real-time signals across all Google platforms.
- You can create and edit an ad format.
- You can optimize campaign performance and bids through automated bidding.
OR
- It lets you create and edit an ad format.
- It allows for automated bidding to optimize campaign performance and bids.
- It lets you set up campaign, bidding, and product groups manually.
- It lets you optimize goals based on real-time signals across all Google platforms.
Which of these is a benefit of Shopping Ads?
- Shopping Ads are highly customizable to match the look and feel of a partner website that uses images and text to drive brand awareness.
- Shopping Ads use a carousel format that allows for video, images, and text that change based on the search query.
- Shopping Ads use product attributes to show ads on relevant searches to increase conversion.
- Shopping Ads are a text-based-only format that’s easy to set up using keywords and location as the minimum requirement for launching.
What are two ways Shopping ads can help retailers connect with potential shoppers? Choose two.
- Shopping ads let retailers showcase their brand by displaying their product name, price, and image. This gives shoppers a sense of the product before they open the ad.
- Shopping ads let more than one Shopping ad — or a Shopping ad and a text ad — for the same retailer appear in a given search. This increases a retailer’s presence on the search results page.
- Shopping ads let retailers add keywords in their campaign to show products when potential shoppers search for the relevant keyword. Shoppers are more likely to click on an ad if retailers use keywords to match queries.
- Shoppers can browse and interact with attractive and engaging Shopping ads that give them a better sense of the product, which in return guarantees profit for the business.
- Product Shopping Ads
- Local Inventory Ads
- Responsive Display Ads
- Gmail Ads
How can Shopping ads help retailers connect with potential shoppers? Choose two.
- Shopping ads let retailers showcase their brand by displaying their product name, price, and image. This gives shoppers a sense of the product before they open the ad.
- Shopping ads let more than one Shopping ad — or a Shopping ad and a text ad — for the same retailer appear in a given search. This increases a retailer’s presence on the search results page.
- Shopping ads let retailers add keywords in their campaign to show products when potential shoppers search for the relevant keyword. Shoppers are more likely to click on an ad if retailers use keywords to match queries.
- Shoppers can browse and interact with attractive and engaging Shopping ads that give them a better sense of the product, which in return guarantees profit for the business.
Which of these ways can Shopping ads help retailers connect with potential shoppers? Choose two.
- Shopping ads let retailers showcase their brand by displaying their product name, price, and image. This gives shoppers a sense of the product before they open the ad.
- Shopping ads let more than one Shopping ad — or a Shopping ad and a text ad — for the same retailer appear in a given search. This increases a retailer’s presence on the search results page.
- Shopping ads let retailers add keywords in their campaign to show products when potential shoppers search for the relevant keyword. Shoppers are more likely to click on an ad if retailers use keywords to match queries.
- Shoppers can browse and interact with attractive and engaging Shopping ads that give them a better sense of the product, which in return guarantees profit for the business.
Which ad format is available on a Smart Shopping campaign but not a Standard Shopping campaign?
- Gmail Ads
- Product Shopping Ads
- Local Inventory Ads
- Responsive Display Ads
- Gmail Ads
- Product Shopping Ads
- Local Inventory Ads
- Responsive Display Ads
- Feed suspension
- Google Ads account suspension
- Google Merchant Center account suspension
- Google My Business account suspension
OR
- Suspension of Google My Business account
- Suspension of feed
- Suspension of Google Merchant Center account
- Suspension of Google Ads
Which of these formats promotes in-store offerings while also driving traffic to stores?
- Product Shopping ads
- Carousel ads
- Local inventory ads
- Gmail ads
What’s an example of an online sales goal?
- You want to raise awareness of your product and encourage consumers to interact with your brand and drive website traffic.
- You want to promote your product and drive consumers to your physical location.
- You want to promote your online inventory and drive consumers to purchase a product on your website.
- You want your consumers to schedule an appointment before purchasing the product.
OR
- Wanting to promote your product and drive consumers to your physical location.
- Wanting to raise awareness of your product and encourage consumers to interact with your brand and drive website traffic.
- Wanting to promote your online inventory and drive consumers to purchase a product on your website.
- Wanting your consumers to schedule an appointment before purchasing the product.
Which of these is an online sales goal?
- You want to raise awareness of your product and encourage consumers to interact with your brand and drive website traffic.
- You want to promote your product and drive consumers to your physical location.
- You want to promote your online inventory and drive consumers to purchase a product on your website.
- You want your consumers to schedule an appointment before purchasing the product.
How can Merchant Center support your shopping strategy?
- Merchant Center lets you manage how your in-store and online product inventory appears on Google.
- Merchant Center allows you to easily manage and update store information, manage product reviews, and create highly customizable Shopping ads.
- Merchant Center lets you create campaigns, update ads, perform ad targeting, and select new products to advertise.
- Merchant Center offers robust reporting and analytics to track campaign and product-level performance.
How can Merchant Center support your shopping strategy?
- Merchant Center lets you manage how your in-store and online product inventory appears on Google.
- Merchant Center allows you to easily manage and update store information, manage product reviews, and create highly customizable Shopping ads.
- Merchant Center lets you create campaigns, update ads, perform ad targeting, and select new products to advertise.
- Merchant Center offers robust reporting and analytics to track campaign and product-level performance.
When should you expect to pay for a Shopping ad?
- After someone buys something on the site
- After someone clicks on your ad and lands on the site
- After someone searches for your item
- After someone views your ad without engaging
How can Merchant Center support your shopping strategy?
- Merchant Center lets you manage how your in-store and online product inventory appears on Google.
- Merchant Center allows you to easily manage and update store information, manage product reviews, and create highly customizable Shopping ads.
- Merchant Center lets you create campaigns, update ads, perform ad targeting, and select new products to advertise.
- Merchant Center offers robust reporting and analytics to track campaign and product-level performance.
What’s the benefit of conversion tracking?
- You can optimize more effectively because conversion tracking shows you how many sales your campaign has driven.
- You can identify the number of potential users who are interested in your product or likely to convert.
- You can make decisions based on conversion data and users interested in your product.
- You can measure conversion data. Conversion tracking is a report that you add to your campaign.
OR
- Conversion tracking is a third-party platform that captures conversion data and users interested in your product.
- Conversion tracking is a report that you add to your campaign that allows you to measure conversion data.
- Conversion tracking shows you how many sales your campaign has driven, which you can use for future optimizations.
- Conversion tracking shows you the number of potential users who are likely to convert or are interested in your product.
How can conversion tracking help users?
- They can identify the number of potential users who are interested in your product or likely to convert.
- They can measure conversion data. Conversion tracking is a report that you add to your campaign.
- They can optimize more effectively because conversion tracking shows you how many sales your campaign has driven.
- They can make decisions based on conversion data and users interested in your product.
Which of these statements could you use to accurately convey Smart shopping campaigns’ benefits?
- Smart Shopping campaigns can help you find and reach audiences across Google by creating a campaign for each channel.
- Smart Shopping campaigns can help you find and reach audiences across Shopping and Search by creating a separate campaign for Shopping and Search.
- Smart Shopping campaigns can help you find and reach audiences across Shopping and Search without needing to create a separate campaign for each channel.
- Smart Shopping campaigns can help you find and reach audiences across Google’s platform without needing to create a separate campaign for each channel.
Which of these website features are required in order to advertise on Shopping ads?
- Store policy
- Secure checkout
- Country-specific destination URL
- Full contact information
Which of these statements about Smart shopping campaigns is accurate?
- Smart Shopping campaigns can help you find and reach audiences across Google by creating a campaign for each channel.
- Smart Shopping campaigns can help you find and reach audiences across Shopping and Search by creating a separate campaign for Shopping and Search.
- Smart Shopping campaigns can help you find and reach audiences across Shopping and Search without needing to create a separate campaign for each channel.
- Smart Shopping campaigns can help you find and reach audiences across Google’s platform without needing to create a separate campaign for each channel.
What’s the relationship between Google Merchant Center and Google Ads?
- Google Merchant Center passes inventory data to Google Ads so advertisers can use the data to build a Shopping campaign.
- Google Ads passes inventory data to Google Merchant Center so advertisers can use the data to build a Shopping campaign.
- Google Ads passes campaign performance to Google Merchant Center so advertisers can use the data to influence future campaign builds.
- Google Merchant Center passes campaign performance to Google Ads so advertisers can use the data to influence future campaign builds.
Which of these programs are commonly used in Google Merchant Center? Choose two.
- Local campaigns
- Store Ratings
- Product Ratings
- Promotions
- Smart Shopping campaigns can help you find and reach audiences across Shopping and Search by creating a separate campaign for Shopping and Search.
- Smart Shopping campaigns can help you find and reach audiences across Shopping and Search without needing to create a separate campaign for each channel.
- Smart Shopping campaigns can help you find and reach audiences across Google’s platform without needing to create a separate campaign for each channel.
- Smart Shopping campaigns can help you find and reach audiences across Google by creating a campaign for each channel.
How do Google Ads and Google Merchant Center interact with each other?
- Google Merchant Center passes inventory data to Google Ads so advertisers can use the data to build a Shopping campaign.
- Google Ads passes inventory data to Google Merchant Center so advertisers can use the data to build a Shopping campaign.
- Google Ads passes campaign performance to Google Merchant Center so advertisers can use the data to influence future campaign builds.
- Google Merchant Center passes campaign performance to Google Ads so advertisers can use the data to influence future campaign builds.
- Viewable cost per impression (CPM)
- Enhanced cost-per-click (eCPC)
- Target return on ad spend (tROAS)
- Maximize conversion value
What are two bidding strategies that you can use in your Standard Shopping campaign? Choose two.
- Viewable cost per impression (CPM)
- Enhanced cost-per-click (eCPC)
- Target return on ad spend (tROAS)
- Maximize conversion value
- Viewable cost per impression (CPM)
- Enhanced cost-per-click (eCPC)
- Target return on ad spend (tROAS)
- Maximize conversion value
- Viewable cost per impression (CPM)
- Enhanced cost-per-click (eCPC)
- Target return on ad spend (tROAS)
- Maximize conversion value
- Target Return On Ad Spend (tROAS)
- Maximize Clicks
- Enhanced CPC
- Manual Max CPC
- Optimize for store visits
- Target return on ad spend (tROAS)
- Click-through rate
- Enhanced cost-per-click (eCPC)
Which setting in a Smart Shopping campaign will help you know the value of acquiring new customers?
- Optimize for store visits
- Target return on ad spend (tROAS)
- Click-through rate
- Enhanced cost-per-click (eCPC)
Where would you advise someone to go in order to opt in to the Product Ratings Program?
- Google Merchant Center
- Product feed
- Google My Business
- Google Ads
Where would you go to opt in to the Product Ratings program?
- Google Merchant Center
- Product feed
- Google My Business
- Google Ads
If a person wants to opt in to the Product Ratings Program, where should they go?
- Google Merchant Center
- Product feed
- Google My Business
- Google Ads
Which of these format promotes in-store products and drives traffic to brick-and-mortar locations?
- Local inventory ads
- Gmail ads
- Carousel ads
- Product Shopping ads
What are three benefits of a Smart Shopping campaign? Choose three.
- Uses real-time signals to help you optimize goals
- Uses manual signals to optimize goals
- Lets you reach customers across Google platforms
- Reduces complexity of campaign management via easy integration
- Lets you manually set up campaigns
OR
- You can optimize on goals using manual signals
- You set up campaigns manually
- You reach customers across Google platforms
- Easy integration helps you simplify campaign management
- You use real-time signals to help you optimize goals
OR
- Optimizes on goals using real-time signals
- Gives you more control by manually setting up campaigns
- Optimizes on goals using manual signals
- Helps you reach consumers across Google platforms
- Simplifies campaign management with easy integration
How can you help build a better consumer experience to drive action? Choose three.
- Let shoppers buy online and pick up in-store.
- Simplify the shopping experience by providing minimal information.
- Offer an easy checkout process.
- Provide relevant and up-to-date information, such as store address, hours, locations, and in-stock products.
- Adopt a single channel experience (online only or offline only).
What should you do next?
- Make sure there is a disclaimer. Whether a business offers refunds or not, it’s not required to have the policy on the website landing page as long as there’s a disclaimer.
- Begin offering refunds and include the return and refund policy in the landing page footer so that it is readily available. In order to run on Shopping ads, both of these things are required.
- Don’t do anything. You are not required to state refund policy on your landing page. The policy is required for businesses that offer a refund; otherwise, it’s not a violation to exclude it from the footer of the website so it’s readily available.
- Consider adding the return and refund policy to the website footer. It’s OK that you don’t allow returns or refunds, but you are required to state your refund policy clearly on your landing page so that it is readily available.
OR
- Refund policy is an optional landing page requirement. The policy is required for businesses that offer a refund; otherwise, it’s not a violation to exclude it from the footer of the website so it’s readily available.
- Refund policy is not a landing page requirement. Whether a business offers refunds or not, it’s not required to have the policy on the website as long as there’s a disclaimer.
- Refund policy is a landing page requirement. In order to run on Shopping ads, you’ll need to offer refunds and clearly state on the policy to the footer of the website so it’s readily available.
- Refund policy is a landing page requirement. It’s acceptable that you don’t allow returns or refunds, but this must be clearly stated. Consider adding the return and refund policy to the footer of the website so it’s readily available.
OR
- Don’t do anything. Refund policy is required to appear on the footer of the website landing page for businesses that offer a refund; otherwise, it’s not a violation to exclude it.
- In order to run on Shopping ads, you’ll need to offer refunds and clearly state on the policy to the footer of the website so it’s readily available. Both of these things are requirements.
- Ensure there is a disclaimer on the site. Whether a business offers refunds or not, it’s not obligated to have the policy on the website landing page as long as there’s a disclaimer.
- Make sure you clearly state your refund policy on the landing page. It’s acceptable that you don’t allow returns or refunds, but you must state this clearly. Consider adding the return and refund policy to the footer of the website so it’s readily available.
What’s the purpose of products groups in a Shopping campaign?
- Product groups are used to specify which products from your feed you want to advertise in each campaign.
- Product groups are predefined themes that you can select in each of your campaigns.
- Product groups are keywords that are defined by categories you can select in each of your campaigns.
- Product groups are remarketing lists that you want to advertise in each of your campaigns.
Which of these statements about product groups in a Shopping campaign is true?
- Product groups are used to specify which products from your feed you want to advertise in each campaign.
- Product groups are remarketing lists that you want to advertise in each of your campaigns.
- Product groups are predefined themes that you can select in each of your campaigns.
- Product groups are keywords that are defined by categories you can select in each of your campaigns.
How would you accurately describe the function of product groups in a Shopping campaign?
- Product groups are used to specify which products from your feed you want to advertise in each campaign.
- Product groups are remarketing lists that you want to advertise in each of your campaigns.
- Product groups are predefined themes that you can select in each of your campaigns.
- Product groups are keywords that are defined by categories you can select in each of your campaigns.
How do Smart Shopping campaigns work?
- Smart Shopping campaigns give you complete control over the campaign setup, ad, and bidding.
- Smart Shopping campaigns optimize toward a retailer’s business goals through the use of machine learning across Google’s suite of ad networks. This drives performance, simplicity, and reach.
- Smart Shopping campaigns provide the options of adding manual input and advanced machine learning.
- Smart Shopping campaigns optimize toward a retailer’s business goals by providing manual control over performance optimization. This drives simplicity, performance and reach
Which of these statements is true of Smart Shopping campaigns?
- Smart Shopping campaigns give you complete control over the campaign setup, ad, and bidding.
- Smart Shopping campaigns optimize toward a retailer’s business goals through the use of machine learning across Google’s suite of ad networks. This drives performance, simplicity, and reach.
- Smart Shopping campaigns provide the options of adding manual input and advanced machine learning.
- Smart Shopping campaigns optimize toward a retailer’s business goals by providing manual control over performance optimization. This drives simplicity, performance and reach
- Awareness
- Website traffic
- Sales
- Lead
Which campaign goal best represents what you’re trying to accomplish?
- Awareness
- Website traffic
- Sales
- Lead
Which actions should you take? Choose two.
- Continue with your current marketing strategy, as shopping behavior changes regularly and will balance out.
- Boost profitability, traffic, customer base, and sales with Shopping ads.
- Uncover the needs to meet the requirements of curious and impatient consumers.
- Provide personalized experiences that meet shopper expectations online or in-store.
Which two actions should you take? Choose two.
- Continue with your current marketing strategy, as shopping behavior changes regularly and will balance out.
- Boost profitability, traffic, customer base, and sales with Shopping ads.
- Uncover the needs to meet the requirements of curious and impatient consumers.
- Provide personalized experiences that meet shopper expectations online or in-store.
Which two actions should you take? Choose two.
- Guarantee profitability, traffic, customer base, and sales with Shopping ads..
- Continue with your current marketing strategy, as shopping behavior changes regularly and will balance out.
- Provide personalized experiences that meet shopper expectations online or in-store.
- Uncover the needs to meet the requirements of curious and impatient consumers.
Where might you see Standard Shopping ads? Choose three.
- Gmail
- Google Maps
- Google Images
- Google Search
- The Shopping tab
In which three places can Standard Shopping ads appear? Choose three.
- Gmail
- Google Maps
- Google Images
- Google Search
- The Shopping tab
Under which category does irresponsible data collection fall, according to Google Ads Policy?
- Prohibited practice
- Editorial standards
- Restricted content
- Prohibited content
Which category type does irresponsible data collection fall under in the Google Ads Policy?
- Prohibited practice
- Editorial standards
- Restricted content
- Prohibited content
According to Google Ads Policy, which category type does irresponsible data collection fall under?
- Prohibited practice
- Editorial standards
- Restricted content
- Prohibited content
- Email notification in Google Ads
- Email notification in Google Merchant Center
- Email notification in Google Merchant Center and Google Ads
- Email notification in Google My Business
Which of these things does a Smart Shopping campaign automatically optimize?
- Budget allocation across networks
- Country of sale
- Product feed creation
- Campaign creation
Which Shopping ads policy is the advertiser violating?
- Usefulness
- Return policy
- Unsupported Shopping content
- Misrepresentation of self or product
- Add negative keywords in the campaign
- Add negative keywords in Merchant Center
- Add negative keywords in the ad
- Add negative keywords in the product feed
Which Shopping ads policy is the advertiser violating?
- Usefulness
- Return policy
- Unsupported Shopping content
- Misrepresentation of self or product
If a product feed is uploaded with data quality issues, what are two issues that might arise? Choose two.
- Google’s system will detect data quality issues in Merchant Center and disapprove items until the violation is resolved.
- Users may lose trust in Google and the retailer if the product information in the ad does not match the information on the website.
- Google’s system will detect data quality issues in Google Ads and disapprove campaigns with those items until the violation is resolved.
- Data quality issues in Merchant Center will be detected by Google’s system and will permanently suspend the account
What can you do to help prevent Standard Shopping ads from appearing when you don’t want them to?
- Add negative keywords in the campaign
- Add negative keywords in Merchant Center
- Add negative keywords in the ad
- Add negative keywords in the product feed
If a product feed is uploaded with data quality issues, what are two issues that might arise? Choose two.
- Google’s system will detect data quality issues in Merchant Center and disapprove items until the violation is resolved.
- Users may lose trust in Google and the retailer if the product information in the ad does not match the information on the website.
- Google’s system will detect data quality issues in Google Ads and disapprove campaigns with those items until the violation is resolved.
- Data quality issues in Merchant Center will be detected by Google’s system and will permanently suspend the account
Which structure would you recommend?
- Brand (brand name) + Availability (i.e., in stock, out of stock) + Attributes (e.g., color, size)
- Brand (brand name) + Product Type (i.e., category) + Attributes (e.g., color, size)
- Brand (brand name) + Attributes (i.e., color, size) + Availability (e.g., in stock, out of stock)
- Brand (brand name) + Product Type (i.e., category) + Availability (e.g., in stock, out of stock)
Which structure would you recommend?
- Brand (brand name) + Product Type (i.e., category) + Availability (e.g., in stock, out of stock)
- Brand (brand name) + Attributes (i.e., color, size) + Availability (e.g., in stock, out of stock)
- Brand (brand name) + Availability (i.e., in stock, out of stock) + Attributes (e.g., color, size)
- Brand (brand name) + Product Type (i.e., category) + Attributes (e.g., color, size)
- Create a campaign for each gender, then set up product groups by apparel type. Example: Campaign #1: Women Product group #1: Tops Product group #2: Shoes
- Create a campaign by product category, then set up product groups by gender. Example: Campaign #1: Tops Product group #1: Women’s Top Product group #2: Men’s Top
- Create a catch-all campaign. Example: Campaign #1: Tops Product group: All products
- Create a campaign by product category and gender, and use product groups. Example: Campaign #1: Women’s Top Product group #1: Sweater Product group #2: Short Sleeves
- Create a catch-all campaign. Example: Campaign #1: Tops Product group: All products
- Create a campaign by product category and gender, and use product groups. Example: Campaign #1: Women’s Top Product group #1: Sweater Product group #2: Short Sleeves
- Create a campaign for each gender, then set up product groups by apparel type. Example: Campaign #1: Women Product group #1: Tops Product group #2: Shoes
- Create a campaign by product category, then set up product groups by gender. Example: Campaign #1: Tops Product group #1: Women’s Top Product group #2: Men’s Top
How does the system allocate budget on a Smart Shopping campaign?
- Budget is automatically allocated by campaign, so you’ll need to create a separate campaign by channel, and Smart Shopping will optimize budget.
- Budget is automatically allocated across channels, based on performance. You don’t need to create a separate campaign for each channel.
- Budget is manually allocated across channels, based on your channel preference. You have control over the campaign setup while manually optimizing by channel.
- Budget is manually allocated by campaign, so you’ll need to create a separate campaign by channel and budget.
How does the system allocate budget on a Smart Shopping campaign?
- Budget is automatically allocated by campaign, so you’ll need to create a separate campaign by channel, and Smart Shopping will optimize budget.
- Budget is automatically allocated across channels, based on performance. You don’t need to create a separate campaign for each channel.
- Budget is manually allocated across channels, based on your channel preference. You have control over the campaign setup while manually optimizing by channel.
- Budget is manually allocated by campaign, so you’ll need to create a separate campaign by channel and budget.
Which basic website requirement must everyone follow in order to advertise on Shopping ads?
- Store policy
- Full contact information
- Secure checkout
- Country-specific destination URL
- Let shoppers buy online and pick up in-store.
- Provide relevant and up-to-date information, such as store address, hours, locations, and in-stock products.
- Simplify the shopping experience by providing minimal information.
- Adopt a single channel experience (online only or offline only).
- Offer an easy checkout process.
- Let shoppers buy online and pick up in-store.
- Provide relevant and up-to-date information, such as store address, hours, locations, and in-stock products.
- Simplify the shopping experience by providing minimal information.
- Adopt a single channel experience (online only or offline only).
- Offer an easy checkout process.
What’s an example of an omnichannel goal?
- Wanting to double in-store sales by Q4
- Promoting a 20% off discount for shoppers who buy online and pick up in-store
- Wanting to increase online sales by driving consumers to the website to make a purchase
- Raising awareness about a new soft drink flavor across Google platforms
OR
- A cosmetic company wants to increase their online sales by driving consumers to the website to make a purchase.
- The store marketing team at a large pet company wants to double only in-store sales by Q4.
- A beverage company wants to raise awareness across Google platforms on a new line of sparkling water.
- The digital marketing team is promoting a 25% off discount for shoppers who buy online and pick up in-store.
What are the three main aspects of Google’s policy mission statement? Choose three.
- Promote positive experience for all users
- Drive revenue for businesses
- Protect the business from fraudulent charges
- Implement fair and consistent policies
- Protect users’ online safety
How does the system allocate budget on a Smart Shopping campaign?
- Budget is automatically allocated by campaign, so you’ll need to create a separate campaign by channel, and Smart Shopping will optimize budget.
- Budget is automatically allocated across channels, based on performance. You don’t need to create a separate campaign for each channel.
- Budget is manually allocated across channels, based on your channel preference. You have control over the campaign setup while manually optimizing by channel.
- Budget is manually allocated by campaign, so you’ll need to create a separate campaign by channel and budget.
Which of these are ways Shopping helps you reach your goals? Choose three.
- Drive app downloads
- Secure leads and contacts
- Use data to fuel growth
- Build better consumer experiences
- Drive traffic and sales
What are three ways Shopping adds help you reach your goals? Choose three.
- Drive app downloads
- Secure leads and contacts
- Use data to fuel growth
- Build better consumer experiences
- Drive traffic and sales
What are the three main components of Google’s policy mission statement? Choose three.
- Protect the business from fraudulent charges
- Protect users’ online safety
- Promote positive experience for all users
- Guarantee revenue for businesses
- Implement fair and consistent policies
How are Shopping ads served in the European Economic Area and Switzerland?
- By Google Merchant Center only
- By any Comparison Shopping Service (CSS) you work with
- By one Comparison Shopping Service (CSS)
- By Google My Business.
How are Shopping ads served in the European Economic Area and Switzerland?
- They can be served by Google My Business.
- They can be served by any Comparison Shopping Service (CSS) you work with.
- They can be served by one Comparison Shopping Service (CSS).
- They can be served by Google Merchant Center only.
Which statements are aligned with Google’s policy mission? Choose three.
- Promote positive experience for all users
- Drive revenue for businesses
- Protect the business from fraudulent charges
- Implement fair and consistent policies
- Protect users’ online safety
What triggers a charge for a Shopping ad?
- Someone making a purchase on the site
- Someone clicking on an ad and landing on the site
- Someone searching for an item
- Someone viewing an ad without engaging wtih the content
To maximize performance, how should you set up your Smart Shopping campaigns?
- Consolidate your Smart Shopping campaigns and only create separate campaigns when necessary.
- Don’t set a limit to Smart Shopping campaigns because machine learning will optimize one Smart Shopping campaign over another.
- Create as many as 150 Smart Shopping campaigns to test performance and optimization.
- Launch at least 100 Smart Shopping campaigns per account and optimize based on performance.
Which goal should you select?
- Sales
- Website traffic
- Lead
- Awareness
Which of these choices describes a free product listing?
- Free product listings participate in an ad auction and offer insights and controls to optimize performance and prioritize key products.
- Free product listings are paid Shopping ads that are converted due to low impressions and clicks.
- Free product listings use product information directly from the website to curate no cost ads without a product feed.
- Free product listings appear on the Shopping Tab and provide an opportunity to highlight products and drive customers to your website at no cost.
Which definition corresponds to a free product listing?
- Free product listings participate in an ad auction and offer insights and controls to optimize performance and prioritize key products.
- Free product listings are paid Shopping ads that are converted due to low impressions and clicks.
- Free product listings use product information directly from the website to curate no cost ads without a product feed.
- Free product listings appear on the Shopping Tab and provide an opportunity to highlight products and drive customers to your website at no cost.
Where can Standard Shopping ads appear? Choose three.
- Google Maps
- The Shopping tab
- Google Search
- Google Images
- Gmail
Which of the following is true of attributes in the product feed?
- Attributes are numerals only that describe a product.
- Attributes are keywords that describe a product.
- Attributes are text only that describe a product.
- Attributes are the data points that describe a product.
Which definition of attributes in the product feed is correct?
- Attributes are numerals only that describe a product.
- Attributes are keywords that describe a product.
- Attributes are text only that describe a product.
- Attributes are the data points that describe a product.
What’s automatically optimized with a Smart Shopping campaign?
- Campaign creation
- Product feed creation
- Budget allocation across networks
- Country of sale
Which of these components are optimized automatically with a Smart Shopping campaign?
- Budget allocation across networks
- Country of sale
- Product feed creation
- Campaign creation
- image_link
- product_type
- price
- availability
- image_link
- product_type
- price
- availability
How can a remarketing list help a Smart Shopping campaign?
- A remarketing list can help Smart Shopping campaigns drive in-store only traffic based on interest in your local products.
- A remarketing list can help Smart Shopping campaigns reach users who are more likely to purchase again because they’ve already shown interest in your products.
- A remarketing list can help Smart Shopping campaigns capture keywords of users who are likely to purchase again and add the list to the campaign.
- A remarketing list can help Smart Shopping campaigns reach users who already made a purchase at a local store.
What benefit does a remarketing list have for a Smart Shopping campaign?
- A remarketing list can help Smart Shopping campaigns drive in-store only traffic based on interest in your local products.
- A remarketing list can help Smart Shopping campaigns reach users who are more likely to purchase again because they’ve already shown interest in your products.
- A remarketing list can help Smart Shopping campaigns capture keywords of users who are likely to purchase again and add the list to the campaign.
- A remarketing list can help Smart Shopping campaigns reach users who already made a purchase at a local store.
Of these programs, which are the most commonly used in Google Merchant Center? Choose two.
- Product Ratings
- Promotions
- Local campaigns
- Store Ratings
- Email notification in Google My Business
- Email notification in Google Merchant Center
- Email notification in Google Merchant Center and Google Ads
- Email notification in Google Ads
What happens if you violate Google policy?
- Your item is disapproved and your account is suspended.
- Your feed is disapproved and your item is suspended.
- Your campaign is disapproved and your ad is suspended.
- Your ad is disapproved and your campaign is suspended.
- Email notification in Google My Business
- Email notification in Google Merchant Center and Google Ads
- Email notification in Google Merchant Center
- Email notification in Google Ads
When do you pay for a Shopping ad?
- When someone views your ad without engaging with the content
- When someone searches for your item
- When someone clicks on your ad and lands on the site
- When someone makes a purchase on the site
Which ad format promotes in-store products and also drives traffic to stores?
- Product Shopping ads
- Carousel ads
- Local inventory ads
- Gmail ads
Which Smart Shopping campaign setting will help you determine the value of acquiring new customers?
- Optimize for store visits
- Click-through rate
- Enhanced cost-per-click (eCPC)
- Target return on ad spend (tROAS)
Which of these is a requirement for advertising on Shopping ads?
- Store policy
- Full contact information
- Secure checkout
- Country-specific destination URL
How does Google Merchant Center interact with Google Ads?
- Google Merchant Center passes inventory data to Google Ads so advertisers can use the data to build a Shopping campaign.
- Google Ads passes inventory data to Google Merchant Center so advertisers can use the data to build a Shopping campaign.
- Google Ads passes campaign performance to Google Merchant Center so advertisers can use the data to influence future campaign builds.
- Google Merchant Center passes campaign performance to Google Ads so advertisers can use the data to influence future campaign builds.
Which of these tactics would help you maximize performance for a Smart Shopping campaign?
- Create as many as 150 Smart Shopping campaigns to test performance and optimization.
- Consolidate your Smart Shopping campaigns and only create separate campaigns when necessary.
- There’s no limit to Smart Shopping campaigns because machine learning will optimize one Smart Shopping campaign over another.
- Launch at least 100 Smart Shopping campaigns per account and optimize based on performance.
How do Smart Shopping campaigns work?
- Smart Shopping campaigns is a Shopping campaign type that drives simplicity, performance, and reach by optimizing toward the retailer’s business goals through machine learning across Google’s suite of ad networks.
- Smart Shopping campaigns allow you to have full control over the campaign setup, ad, and bidding.
- Smart Shopping campaigns are customizable, with the option to add manual input and advanced machine learning.
- Smart Shopping campaigns is a Shopping campaign type that drives simplicity, performance and reach by optimizing toward the retailer’s business goals while providing manual controls to optimize performance.