HubSpot Digital Advertising Certification Exam

A negative keyword A phrase keyword A broad match modifier A phrase match modifier It is easier to search in

phrase negative exact broad It is easier to search in our PDF, which has correct answers, and you can save

“dog treats” [dog treats] dog treats -dog treats It is easier to search in our PDF, which has correct answers, and

They always appear first in the search results, above other ads They protect your traffic if a competitor bids on

A brand keyword is more expensive, a non-brand keyword is less expensive A brand keyword receives less traffic, a non-brand keyword receives

Story ads Image ads Sponsored messages AR lenses It is easier to search in our PDF, which has correct answers,

An accounting firm A fashion brand A marketing technology company A government agency It is easier to search in our

Advertising on LinkedIn is often less expensive than advertising on Facebook You can target audiences with unique demographics, like job

Display messages in the Facebook News Feed to your audience Run story ads on Facebook Messenger Add a call-to-action in your Facebook

Create ad campaigns in the Facebook Ads Manager Create ads from your Facebook Page and promote them on both Facebook