What is the benefit of advertising in Instagram Explore?
It costs less money to advertise in Explore so advertisers can see better performance Fewer advertisers run ads in Explore
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HubSpot Digital Advertising Certification Exam
Which of the following metrics does Facebook use to rate the expected performance of your ads? Select all that apply.
Quality Engagement Conversion Relevance It is easier to search in our PDF, which has correct answers, and you can save
Read more A Facebook core audience is based on:
location, demographics, interests, behavior, and connections the number of years a person has been on Facebook people who have already
Read more What are best practices for optimizing your conversion path? Select all that apply.
Align your ad creative and copy to your landing page Always use a pop-up form to increase conversions Collect as much information
Read more What is conversion rate optimization (CRO)?
A metric used to quantify the number of digital views or engagements of a piece of content, usually an advertisement,
Read more Following the rule of thirds helps you:
draw attention to the most important elements of your ad creative make your ad creative pop by using contrasting colors
Read more True or false: The rule of thirds is the process of dividing an image into thirds, using two horizontal lines and two vertical lines, and positioning the most important elements inside the squares the lines create.
True False It is easier to search in our PDF, which has correct answers, and you can save time. Don’t
Read more Fill in the blank: The goal of a commerce ad is to increase _____.
engagement sales views lead generation It is easier to search in our PDF, which has correct answers, and you can
Read more Fill in the blank: The goal of a content ad is to increase _____.
views sales brand awareness lead generation It is easier to search in our PDF, which has correct answers, and you
Read more Fill in the blank: The goal of a concept ad is to increase _____.
brand awareness engagement sales lead generation It is easier to search in our PDF, which has correct answers, and you
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