Which of the following ad copy examples follows the best practices for simplifying language?
“Looking for a new car insurance policy? Talk to a CISR today.” “Protect you and your loved ones with a
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HubSpot Digital Advertising Certification Exam
Which of the following is NOT an ad copywriting best practice?
Focus on value Use simple language Include conversational CTAs Use acronyms It is easier to search in our PDF, which
Read more Scenario: You want to target an audience that has previously viewed your product’s pricing page on your website. Which targeting strategy should you use?
Behavioral targeting Audience targeting Retargeting Demographic targeting It is easier to search in our PDF, which has correct answers, and
Read more What is the difference between pixel-based retargeting and list-based retargeting? Select all the apply.
Pixel-based retargeting is for anonymous site visitors, list-based retargeting is for existing contacts Pixel-based retargeting is for existing contacts, list-based retargeting is for anonymous site visitors
Read more With contextual targeting, you could reach people who:
have conducted searches online for keywords related to startups and entrepreneurship are interested in startups and read articles on Entreprenuer.com
Read more With behavioral targeting, you could reach people who:?
are located in the Denver metro area and have a household income between $50,000 and $100,000 have an interest in
Read more With demographic targeting, you could reach people who:
are between the ages of 25-49 located in Austria who speak German have visited your website before or are subscribed to your
Read more Which of the following is NOT an ad targeting strategy?
Contextual targeting Demographic targeting Audience targeting Behavioral targeting It is easier to search in our PDF, which has correct answers,
Read more Fill in the blank: You should use a target CPA bidding strategy when you have _____.
an efficient CPA an inefficient CPA a big advertising budget a small advertising budget It is easier to search in
Read more Which of the following is NOT one of the three elements of a marketing mix?
Earned media Owned media Social media Paid media It is easier to search in our PDF, which has correct answers,
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