Fill in the blank: Without ________ for your emails, you won’t know if your emails are successful or not.
contacts goals segmentation personalization It is easier to search in our PDF, which has correct answers, and you can save
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HubSpot Email Marketing Certification Exam
When creating your overall lead nurturing strategy, what is something you want to keep in mind and make a part of your strategy?
Treating your contacts the way you want to be treated and showing them value Contact management and segmentation Lead rotation
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A lead views a specific page on your website, say, your case study page. You then send targeted follow-up content like one of your more popular case studies. This is an example of what type of email?
Transactional Marketing Sales Behavioral It is easier to search in our PDF, which has correct answers, and you can save
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What is the the last step of running effective lead nurturing campaigns?
Setting goals Selecting personas Measuring and improving Creating content Identifying the timeline It is easier to search in our PDF,
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When planning an effective lead nurturing campaign, what is the first step that you should take as an inbound professional?
Setting goals Creating content Selecting personas Identifying the timeline Measuring and improving. It is easier to search in our PDF,
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When looking to send email to your contacts you need to collect what _______ to help build the trust you need to create lasting relationships with your contacts.
Verifiable permission Email address Email domain Verifiable business name It is easier to search in our PDF, which has correct
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True or false? This an example of timeliness within lead nurturing: “A contact downloads a piece of content on ‘The Best Ways to Create Subject Lines for Email Newsletters.’ You and your company send a follow-up piece of content that builds off that subject, such as a blog post on how to write effective email copy.”
True False It is easier to search in our PDF, which has correct answers, and you can save time. Don’t
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True or false? Are there three levels of opting in types?
True False It is easier to search in our PDF, which has correct answers, and you can save time. Don’t
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What is the definition of email deliverability?
The measurement and understanding of how successful a sender is at getting their marketing email into people’s inboxes A program
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In an interview with the HubSpot partner Campaign Creators, what did they say is one of the most important parts of their lead nurturing strategy?
Patience Leads Development Communication It is easier to search in our PDF, which has correct answers, and you can save
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