Fill in the blank: When linking your topic cluster together, it’s critical that you __________.
link all subtopics to the pillar page only link the top 20 performing subtopics to the pillar page link the
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HubSpot Marketing Software Certification Exam
All of the following are components of a topic cluster EXCEPT:
Core topics, which will take the shape of your pillar page Subtopics, such as blog posts or videos Distribution channels,
Read more Most organizations target how many buyer personas?
1–2 3–5 6–10 At least 10 It is easier to search in our PDF, which has correct answers, and you
Read more True or false? When creating buyer personas, consider creating a different persona based on job function. Grouping buyer personas together by the goal or challenge they’re trying to overcome won’t be detailed enough to know who you’re talking to.
True False It is easier to search in our PDF, which has correct answers, and you can save time. Don’t
Read more True or false? Buyer personas are non-fictional case study examples of your most successful customer.
True False It is easier to search in our PDF, which has correct answers, and you can save time. Don’t
Read more Which parts of your organization can benefit from buyer personas?
Marketing team Sales team Services team A and B A, B, and C It is easier to search in our
Read more True or false? When importing contacts, HubSpot automatically searches for matches with your spreadsheet columns and pairs your existing properties, such as first name and last name.
True False It is easier to search in our PDF, which has correct answers, and you can save time. Don’t
Read more Keeping your database healthy and up to date should always be a priority so that you can create powerful and ___________.
contextual conversations content conversations contextual pillar pages outbound conversations It is easier to search in our PDF, which has correct
Read more ________ software is the foundation for storing all the information you have on the humans you’re connecting and building trust with.
CMS CMC CRM CMR It is easier to search in our PDF, which has correct answers, and you can save
Read more What is the definition of contact management?
A strategy that focuses on using only a marketing software to easily store and source a contact’s information, including their
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