What’s the first step organizations and brands need to take when establishing a social media policy?
Educate employees on the importance of having a social media policy for all team members within the organization. Reward the
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HubSpot Social Media Marketing Certification Exam
A(n) ________ outlines guidelines and best practices for employees to follow on social media.
crisis plan advocacy plan social media policy It is easier to search in our PDF, which has correct answers, and
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True or False? To implement an effective social media strategy, you have to be aware of the legal challenges, not ethical ones.
True False It is easier to search in our PDF, which has correct answers, and you can save time. Don’t
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Why do you need to use leading indicators of revenue success when calculating ROI on your social media strategy?
It’s difficult to know how much revenue is generated from a sale that originates from a social media campaign. It
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True or false? When measuring your social media ROI, you calculate the effectiveness of an action by dividing the net income by the cost of this action and multiplying it by 100.
True False It is easier to search in our PDF, which has correct answers, and you can save time. Don’t
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You’re starting a project and don’t have a past campaign to use as a benchmark. How can you secure executive buy-in?
Research the costs of agencies that can do the work. Consider industry research to back up your plan. Position your
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Which one of the below choices is NOT a reason you should be measuring your social media ROI?
Prove the value of social media within your organization. Show how social media can impact all departments, ranging beyond Marketing
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The number of leads you generate that actually become paying customers is known as your ________.
average conversion rate average lead-to-customer rate average revenue average lifetime value of a customer It is easier to search in our PDF,
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You bid $5.00 on a click on your Facebook ad. The next highest bidder only pays $3.00 to target an ad at the exact same audience. How much will Facebook make you pay to win the bid?
$2.99 $3.00 $3.01 $5.00 It is easier to search in our PDF, which has correct answers, and you can save
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An ad for your upcoming webinar on network security should lead people directly to ___________.
a blog post on network security your home page a landing page where they can quickly sign up for the
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