Download HubSpot CMS For Marketers Certification Answers
HubSpot CMS For Marketers Certification Exam Answers
Update: Last updated Answers for 2024
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Check out following The HubSpot CMS For Marketers Certification Solutions:
When deciding on naming conventions for your CMS assets, what do you need to make sure of?
- The names are descriptive.
- You and your team agree on a single system.
- You stick to it.
- All of the above
What happens when you clone a landing page in HubSpot?
- HubSpot creates a duplicate draft version of the page and adds the word “Clone” at the end of the original name.
- HubSpot creates a duplicate published version of the page and adds the word “Clone” at the end of the original name.
- HubSpot creates a new draft page so that you can recreate the page from scratch.
- HubSpot creates a draft version of the page which replaces the original version.
True or false? You can upload files in bulk into the HubSpot file manager.
- True
- False
True or false? The HubSpot CMS includes a standard SSL certificate for your website.
- True
- False
True or False? A website’s design is solely about looks.
- True
- False
What are the five key characteristics of a good website user experience?
- Useful, Intuitive, Consistent, Accessible, Appealing
- Useful, Accessible, Interesting, Optimized, Intuitive
- Useful, Consistent, Appealing, Mobile-Friendly, Engaging
- Useful, Accessible, Optimized, Personalized, Appealing
How can you take advantage of the mere-exposure effect on your website?
- Use the same navigation in both your header and footer
- Create consistency across your website’s visual and written content
- Use muted colors accentuated by bright accent colors across your website
- Make sure to have ample whitespace to focus the attention of the user
True or False? In the HubSpot CMS, website pages and landing pages are the same thing.
- True
- False
In the page editor in the HubSpot CMS, pages are organized by:
- Sections, columns, rich text blocks
- Sections, rows, columns, modules
- Columns, rows, forms, images
- Themes, templates, modules
In the HubSpot CMS, where do you go to change a page’s meta description?
- The Contents tab
- The Pages dashboard
- Account settings
- The Settings tab
- Read more separator
- Call-to-action
- Personalization token
- Paragraph break
- True
- False
- Landing pages
- Analytics
- SEO
- Social
How do you build relevance and authority for your website?
- Build relevance by creating high-quality content people want to read. Build authority by building high-quality backlinks.
- Build relevance by creating backlinks. Build authority by using keywords throughout your content.
- Build relevance by telling people about your content so that they can find it and link to it. Build authority by creating high-quality content people want to read.
- Build relevance by adding alt text to your images. Build authority by starting a topic cluster.
Where in HubSpot can you go to improve the on-page SEO of a blog post?
- Your blog settings
- The optimize tab in the blog post editor
- The blog template in the design tools
- Your blog dashboard
- True
- False
What is the SEO purpose of adding links throughout your content?
- Links to your product pages will boost your sales, as well as drive traffic to those pages.
- Adding affiliate links throughout your content will drive more revenue for your business.
- Links help establish you as a trustworthy source and drive traffic to your other content.
- Links tell Google that your content is popular and that people are sharing it on social media.
What is the purpose of a sitemap?
- To plan out the information architecture of your website before going live
- To help search engine crawlers determine the structure of your website so that they can crawl it more intelligently
- To raise your domain authority by linking together all the pages of your website
- To track the performance and traffic of your live pages and blog posts
- “How is my website currently performing in search engine results pages?”
- “How much traffic is my website getting from different channels?”
- “What is the highest-impact page on my website currently?”
- “What is my main goal for my website and what metrics can I track to help me achieve it?”
True or False? You can only use one type of smart rule per module.
- True
- False
What tool can you use to segment your contacts database?
- Contact properties
- Lists
- Landing pages
- All of the above
True or False? Every page published in the CMS is created using a template.
- True
- False
Where in the HubSpot CMS can you edit your website’s header and footer?
- In the design manager
- In your account settings
- In the page editor
- None of the above
True or False? Every page must be created using its own unique template.
- True
- False
Fill in the blank: Theme modules are_____.
- designed specifically to work within your theme
- included by default in the HubSpot CMS
- built by developers for a specific purpose
- downloaded from the asset marketplace
Where can you view all of your downloaded templates and modules?
- Your Account Settings
- Website Pages dashboard
- Purchased tab of the Asset Marketplace
- Settings tab of the page editor
True or False? Your theme is your source of truth for your website’s design.
- True
- False
True or False? You need to know CSS to make any style changes to your pages.
- True
- False
The purpose of the Contents tab in the page editor is to:
- Display a list of all the content modules on your page in the order they appear
- View and edit your theme settings
- Add new modules to your page
- Rearrange the order of modules on your page
True or False? Once you remove a section, row, column, or module from your page you cannot undo it.
- True
- False
What is the final step you should take before publishing a page?
- Add a canonical URL
- Preview the page
- Make sure you only have one H1 header
- Schedule the page to publish at a later date and time
- Share it on social media
True or False? You should use a different theme for every page on your website.
- True
- False
Where can you view data about an individual blog post’s performance in HubSpot?
- On your Marketing dashboard
- In a contacts attribution report
- In the Optimize tab of the blog post editor
- In the Performance tab of that blog post
Which of these data points is not tracked on the Performance tab of a blog post?
- Entrances
- Submissions
- Engagement type
- Referral source
- Revenue
The purpose of a robots.txt file is to:
- list the pages on a website to manage the content that’s shown to search engines
- instruct search engines on how to handle duplicate content
- instruct search engine bots on how to crawl the pages on a website
- tell HubSpot the user agent of a visitor’s browser
Fill in the blank. Backlinks are links______.
- from other websites to your website
- from your blog posts to your website pages
- from your website to other websites
- from your pillar page to your subtopic content
What is the most important thing you can do to ensure your content ranks highly in search engines?
- Add H1 headers to all of your pages and blog posts
- Create high-quality content that’s relevant to searchers’ needs
- Optimize your content for your primary long-tail keyword
- Generate backlinks between your website and other credible sites
Fill in the blank. HubSpot analysis found that the ideal length for blog posts is___ words.
- 3000
- 2100
- 900
- 500
Which of these is not a recommended best practice for writing blog post titles?
- Keep it under 70 characters
- Include your primary long-tail keyword
- Use engaging words
- Write it in the form of a question
- True
- False
- It is a signal that search engines use to detect spam.
- It creates a confusing user experience for your blog RSS readers.
- It will prevent your blog post from being crawled and indexed by search engine bots.
- It is not a best practice for a topic cluster content strategy.
Where can you find your website and traffic analytics reports in HubSpot?
- Reports > Reports
- Reports > Dashboards
- Reports > Analytics Tools
- Page Performance
What is the first-touch attribution model?
- Singles out the first touchpoint as the most recent visit.
- 100% of the credit is assigned to the page that originally drove a visitor to your site.
- Gives credit to the touchpoint where a conversion directly occurred.
- Assigns a weighted percentage of the credit to the most recent touch points.
- True
- False
Which of these is not a content status in HubSpot?
- Draft
- Scheduled
- Published
- Updated
- Archived
Which of these characteristics is not available to use in smart content?
- Device type
- Referral source
- Preferred language
- Contact list membership
- Email address
- A realistic representation of your current customers based on their prior purchases and NPS scores
- A semi-fictional representation of your ideal customer based on real data and some select educated speculation
- A detailed profile of one of your existing customers with real data and quotes from them
- A fictional representation of your ideal customer based on your gut feelings and intuition about who needs your products and services
True or False? Adding someone’s name to a page is effective personalization.
- True
- False
Which of these segments is a good place to start with your personalization efforts?
- Your social media followers
- Accounts you want to target
- All visitors to your site in the past 60 days
- Your buyer personas
How is a visitor’s country determined for smart content?
- The language set in the visitor’s browser
- The user agent
- The visitor’s IP address
- The country property in your CRM
True or False? You can have unlimited smart rules per module.
- True
- False
- Add a “Recommended” tag to plants that are easy to take care of and well-suited for apartment living
- Include more detailed descriptions of the genus and species of each plant
- Replace the images of each plant with a video showing close-ups and giving a 360-degree view of the plant
- Remove plants that require lots of care from the page, so buyers won’t be tempted to purchase them
- A targeted cluster of relevant content that covers a specific topic in depth
- A collection of blog posts that addresses a series of related questions
- A comprehensive page that covers a topic in great detail
- A series of emails covering a specific topic that are used to generate leads
- True
- False
- Use muted colors or neutrals to balance bright accent colors
- Include a navigation menu at the top of the page
- Include a video to increase visitor engagement
- Use whitespace to focus the attention of the user
- A and B
- Use no more than two different font families
- Focus the page on answering one question and one call-to-action Balance bright accent colors with muted colors or neutrals
- Increase the number of items in the navigation menu
- A and B
- Customizing your sitemap.
- Adding links between topic cluster content.
- Customizing your robots.txt file.
- Enabling Google AMP.
- Requiring HTTPs for your domains.
How do CMS developers use themes?
- Themes enable developers to create a site-wide content editing experience for marketers
- Themes enable developers to use the tools and technologies they prefer
- Themes prevent marketers from making side-wide design changes to their websites
- Themes are built by marketers to help developers understand their business’s branding
- Where your visitors are coming from
- Which visitors are marketing qualified leads
- What content your visitors are engaging with
- Which pages your visitors are landing on
Choose all that apply. Where in HubSpot can you use folders to organize your CMS assets?
- File manager
- Forms
- Themes
- Landing pages
Choose all that apply. Which of these pieces of content should be archived and unpublished?
- Landing pages for expired offers
- Product pages for products you no longer sell
- Event pages for events that have passed
- Blog posts that aren’t optimized for search engines
Choose all that apply. Which of the following should you add to your blog post to generate leads?
- A text call-to-action at the top of your post
- An image call-to-action at the bottom of your post
- A featured image for sharing your post on social media
- A form so readers can subscribe to your blog
Choose all that apply. What are the different types of templates in the HubSpot CMS?
- Page templates
- Website templates
- Blog templates
- System templates
Choose all that apply. Which of these tools are included for free with CMS Hub?
- Forms
- Conversations
- Ads
- Calls-to-action
- Workflows
What is the primary purpose of a topic cluster content strategy?
- To create more engaging blog content for your audience
- To generate more leads from your blog
- To attract more visitors to your website through your blog
- To rearrange your site architecture into clusters of related content
Choose all that apply. Which methods can you use to research your user’s goals on your website?
- Surveys
- Heat-mapping
- Card sorting
- “How is my website currently performing in search engine results pages?”
- “How much traffic is my website getting from different channels?”
- “What is the highest-impact page on my website currently?”
- “What is my main goal for my website and what metrics can I track to help me achieve it?”
Where can you view all of your downloaded templates and modules?
- Reports > Reports
- Reports > Dashboards
- Reports > Analytics Tools
- Page Performance
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