Download HubSpot Digital Marketing Certification Exam Answers
HubSpot Digital Marketing Certification Exam Answers
Update: Last updated Answers for 2024
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- True
- False
2. True or false? You should use a consistent naming system to store and easily identify hosted files.
- True
- False
- True
- False
- 1
- 5-10
- At least 10
- aMore than 10
- True, it can be overwhelming to write an introduction first without knowing where the content is headed.
- True, the introduction is always the easiest part to write.
- False, writing an introduction first will help align the rest of the article.
- False, you should write your conclusion before your introduction.
6. True or false? When possible, you should try and use extensive vocabulary in your writing.
- True, extensive vocabulary makes you appear more credible and confident.
- True, people make purchasing decisions based on if you look smarter than your competitors.
- False, extensive vocabulary makes you appear less credible and confident.
- False, extensive vocabulary takes up too much space on a page.
7. True or false? Never use acronyms in your writing.
- True, this helps avoid confusion.
- True, deleting acronyms makes your content more welcoming.
- False, use acronyms sparingly.
- False, your audience will know what the acronyms mean.
8. Which network has the longest life for a piece of content?
- Snapchat
9. On which social network should you share content most frequently?
- Custom Rendering for Mobile
- Custom Relationship Modules
- Customer Relationship Management
- Customer Rotation Model
- The right person
- The right segments
- The right email platform
- The right buyer personas
12. What occurs during the attract stage of the inbound methodology?
- You answer questions and provide solutions for the challenges your prospects and customers face and strategies to accomplish the goals they set.
- You focus on bringing prospects and customers to your social pages or website through relevant and helpful content.
- You exceed a prospect or customer’s expectations so much that they’ll want to tell their friends and family about you.
- You collect information about the individual you’re working with.
13. When does the engage stage of the inbound methodology begin?
- The engage stage begins when a purchase occurs.
- The engage stage begins when a customer leaves you.
- The engage stage begins when a prospect or customer takes a desired action.
- The engage stage begins when a prospect or customer proposes you give them a discount.
14. What is the purpose of the delight stage of the inbound methodology?
- To exceed expectations
- To provide an outstanding experience every time a prospect or customer interacts with your company
- To go the extra step to ensure a prospect or customer accomplishes what they set out to do
- All of the above
15. Fill in the blanks: Tail winds are to ________ : as headwinds are to _________.
- Forces, friction.
- Friction, force.
- Ships, force.
- Ships, friction.
16. What is the difference between a brand keyword and a non-brand keyword?
- A brand keyword is more expensive, a non-brand keyword is less expensive
- A brand keyword receives less traffic, a non-brand keyword receives more traffic
- A brand keyword has more variations, a non-brand keyword has fewer variations
- A brand keyword includes a brand’s name, a non-brand keyword does not include a brand’s name
- broad
- exact
- specific
- negative
18. Which of the following represents an exact match keyword?
- “dog treats”
- [dog treats]
- dog treats
- -dog treats
19. Which of the following represents a phrase match keyword?
- +smart tv
- -smart tv
- [smart tv]
- “smart tv”
20. Which of the following represents a broad match keyword?
- wall art
- “wall art”
- wall +art
- -wall art
21. What symbol would you use to add a broad match modifier?
- /
- ^
- + (answer)
- –
22. What symbol would you use to add a negative keyword?
- /
- ^
- +
- – (answer)
- True
- False
24. From top to bottom, what should your search account structure hierarchy look like?
- Campaigns, ad groups, keywords
- Ad groups, campaigns, keywords
- Keywords, campaigns, ad groups
- Keywords, ad groups, campaigns
25. True or false? Relevancy directly impacts ranking strength.
- True
- False
26. How many ad extensions should you include in your search ads?
- 2
- 3
- 5
- All that are available
- As many as many as make sense for your business
27. The inbound methodology is meant to support which business functions?
- Marketing
- Sales
- Service
- A and B
- All of the above
- Awareness
- Attract
- Engage
- Decision
- Delight
29. What does it mean to have an inbound approach to doing business?
- Your business only runs ads that boost top-performing social media posts.
- Your business only focuses on an organic marketing strategy as opposed to interrupting them with ads.
- Your business focuses on empowering your prospects and customers, rather than forcing them to engage with you.
- Your business’s word-of-mouth is so strong that you don’t have to do any form of marketing or advertising.
30. Fill in the blank: When planning the timing of content in a calendar, _______.
- stick to a schedule and hold your team accountable to their deadlines
- create focus by only working on one project at a time
- remain flexible to account for changes
- have your team submit ideas they want to work on
- Awareness
- Engage
- Decision
- Delight
32. Fill in the blank: Once a search engine bot discovers your web page, it _______.
- checks to see if the content is unique from its database of content
- checks to see if it can read all forms of media included within the page
- decides how relevant it is to certain search queries by indexing it based on signals like keywords used within it
- adds a cookie to it to come back later if it intends to rank it in the top 100
- title tags that are optimized for SEO
- pages your website ranks for on the first page of search engines
- backlinks you have to your website
- content that exists on your website
- True
- False
- “That sounds great. Do we have a size and preferred color for this custom font?”
- “To save budget on a custom font, we should consider purchasing another brand’s custom font and making updates to it.”
- “We should consider using a Google font because they’re accessible to all web browsers.”
36. Fill in the blank: The ideal blog post title is _____ characters.
- 15
- 60
- 75
- 90
37. Which of the following is an example of a video in the engage stage?
- A promotional video featured on a landing page
- A social video that shows off your brand’s personality
- A testimonial of one of your customers with relatable stories
- A funny video of a cat sitting on a window sill
- brand
- business
- entertainment
- sales
39. True or false? Watching three seconds of a YouTube video is considered a view.
- True
- False
- “YouTube as a channel is not worth the investment. There are far more valuable channels with SEO benefits that the business should focus on.”
- “While views are important, YouTube rewards videos with the most clicks. The more people that start watching a video, the more YouTube will feature your video.”
- “YouTube wants viewers to watch videos all the way through. We should focus on creating more engaging video content.”
41. All of the following are key places your videos can appear on YouTube EXCEPT:
- In search results
- On the homepage
- On a sponsored page
- In the trending system
- In subscriptions
- answering a question in the form of a detailed list
- asking questions in your H4 headers
- embedding social media posts throughout your content
- creating a title tag with your primary keyword featured near the beginning of it
- Stories
- Bio
- Post copy
- Advertisement
44. Which of these KPIs demonstrate social media ROI? Choose all that apply.
- Direct sales revenue from social media, such as orders that come in from a coupon or links into your website that lead to purchase.
- Lead conversions from social media campaigns. This may vary from company to company but could include email signups, downloads of materials like an ebook, or activations of trial software.
- Customer ratings and reviews demonstrate strong engagement and opinion. They are also one of the biggest indicators to other people that a product or a service is worth buying.
- Customer satisfaction – it’s often tracked with a net promoter score (often called NPS), this gives you a sense of whether or not your social customer service efforts are working.
45. In order to include a link in a Story, Instagram requires business accounts to have ____ followers.
- 500
- 1,000
- 5,000
- 10,000
- True
- False
- True
- False
- Send Tom a Facebook message with a detailed map of the trail
- Send Tom an email with a detailed map of the trail
- Feature a detailed map of the trail as an advertisement to Tom
- Feature the post at the top of Tom’s news feed
- True
- False
50. True or false? You can have more than one key result per objective.
- True
- False
- Blue women’s t-shirts
- Blue women’s t-shirt
- Blue t-shirts
- Women’s t-shirts
- Women’s t-shirt
- True
- False
- Traveling in Boston
- Traveling in Boston during the winter
- Travel in Boston during the winter
- Where to travel in Boston
- What’s it like to travel in Boston
- True
- False
55. What are the two key actions to look at when optimizing each part of your email?
- The segment and the open
- The open and the click
- The contacts and the goal
- The subject line and the preview text
56. Fill in the blank: The ideal length of an email subject line is _____ characters.
- 41–50
- 55–75
- 10–20
- 75–100
- Add the contact’s first name
- Mention their interests
- Mention the exact pages they’ve visited on your site
- Mention an action the contact has taken with their company
58. Which of the following is NOT an example of owned media?
- Your website
- Social media profile
- Sponsored content
- Blog Content
59. Which of the following is NOT an example of paid media?
- Guest blog posts
- Boosted Facebook posts
- Google Ads
- Sponsored content
- True
- False
61. True or false? Your content creation framework should stay consistent over time.
- True, the best way to remain efficient is to stick with a process.
- True, the investment to update a process can be very expensive and time intensive.
- False, as business goals and content change, so should your process to support them.
- False, your process should be updated every time a new team member joins.
62. What can you do to make a headline more compelling?
- a. Broaden the topic
- b. Make a promise to the reader
- c. Over five words
- d. Use special characters to help it stand out
63. When is the most effective time to boost content on social media?
- When it’s performing well
- When it has a link to a website
- When it showcases one of your products or services
- You should boost every social media post no matter the context
64. True or false? As buying behavior changes, the inbound philosophy will also evolve.
- True
- False
65. What is one benefit of running search ads for brand keywords?
- They always appear first in the search results, above other ads
- They protect your traffic if a competitor bids on your brand keywords
- They see a higher click-through rate than non-brand keywords
- They are significantly less expensive than search ads for other keywords
- negative
- phrase
- broad
- specific
- phrase
- negative
- exact
- broad
- A negative keyword
- A phrase keyword
- A broad match modifier
- A phrase match modifier
69. What is the benefit of including ad extensions in your search ads?
- Take up more space in the SERPs
- Improve click-through rate
- Provide more value to potential customers
- All of the above
- True
- False
71. All of the following impact a website’s ability to rank on a search engine results page EXCEPT:
- URL
- Page title
- Meta description
- Header tags
- Site architecture
72. True or false? Website performance does not impact visibility on Facebook.
- True
- False
- Use Google Fonts instead of custom fonts.
- Make your images responsive.
- Don’t compress your images.
- A and B
- All of the above
- “I really just want to go to the arcade to play games in order to have fun.”
- “I just want to go to the arcade to play games in order to have fun.”
- “I just want to go to the arcade to play games and have fun.”
- “I want to go to the arcade to play games and have fun.”
75. Which of the following is an example of a video in the delight stage?
- A promotional video featured on a landing page
- A social video that shows off your brand’s personality
- A testimonial of one of your customers with relatable stories
- A funny video of a cat sitting on a window sill
- True
- False
- Does your Facebook text content resonate with your audience?
- Are you posting Facebook content with videos?
- Are you posting Facebook content with images?
- What’s the average time-on-post?
78. What’s an example of a measurable key result? Choose all that apply.
- Increase customer retention from 70% to 85%
- Grow net new contact rate from 5.6% to 9% by the end of Q4
- Improve the time on page above 3 minutes for all product-specific pages by the end of the month
- Setting a goal
- Selecting a template
- Discussing with your team
- Sending your email
- 10-15
- 23-36
- 41-50
- 50-65
- Case studies
- Infographics
- Testimonials
- eBooks
82. All of the following are attributes of a content creation workflow EXCEPT:
- Identifies outside influencers who will be contributing
- Identifies and organizes who is in charge of specific tasks
- How much money it will cost to complete initiative
- Breaks down all of the work needed to complete a specific initiative
- A and B
- All of the above
84. True or false? You should post the same message across all of your social channels.
- True, redundant messages ensure that your audience will see it and you get the highest reach.
- True, posting the same message will help you save time that you can use on more important initiatives.
- False, you should customize the message based on the platform.
- False, post the same message to Twitter and Facebook, but update LinkedIn as it’s more of a B2B social platform.
85. Which KPI is most likely to be a vanity metric?
- Reach
- Engagement
- Return on Investment (ROI)
- Retention and loyalty
86. Fill in the blank: ________ refers to how well a document matches a search query.
- Authority
- Relevance
- Ranking
- Discover
87. What are the three stages of the buyer’s journey?
- Awareness, consideration, and decision
- Attract, consideration, and delight
- Awareness, consideration, and conversion
- Awareness, decision, and delight
88. Which of the following is an example of a video in the attract stage?
- A promotional video featured on a landing page
- A social video that shows off your brand’s personality
- A testimonial of one of your customers with relatable stories
- A funny video of a cat sitting on a window sill
89. Which of the following factors does YouTube pay attention to as part of its algorithm?
- Which videos each user watches
- What videos each user doesn’t watch
- How many times each user watching a video
- Each users’ video likes and dislikes
- B, C, and D
- All of the above
90. Fill in the blank: To keep your content calendar agile, it shouldn’t extend more than ___________.
- two weeks
- one month
- three months
- six months
- Yes, because having an editor complete your content ensures it will read well to others.
- Yes, a content editor’s role is to make updates the way they see fit.
- No, the editor should have tracked changes which would have shown you where they would apply recommended edits.
- No, they should have set up a meeting to discuss each edit so you could apply them together.
- 30 days
- 90 days
- two quarters
- year
- Active
- Passive
- Reactive
- year
- yield higher unsubscribe rates
- trigger fewer sales
- align with the content for coupons in the email
- appear to be sent by a bot
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