Download HubSpot Marketing Software Certification Answers
HubSpot Marketing Software Certification Exam Answers
Update: Last updated Answers for 2024
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Check out following The HubSpot Marketing Software Certification Solutions:
- True
- False
Marketing Hub users will frequently use which of the following menus in HubSpot?
- Marketing
- Reports
- Contacts
- Automation
- All of the above
Which of the following options reflects the correct sequence for establishing goals with your team?
- Specify Tactics -> Define Business Goals -> Identify Indicators of Success (KPIs)
- Identify Indicators of Success (KPIs) -> Define Business Goals -> Specify Tactics
- Define Business Goals -> Specify Tactics -> Identify Indicators of Success (KPIs)
- Identify Indicators of Success (KPIs) -> Specify Tactics -> Define Business Goals
- Define Business Goals -> Identify Indicators of Success (KPIs) -> Specify Tactics
Which of the following metrics are marketing teams NOT likely to report on?
- Monthly website traffic
- Rate of visitors converted to contacts
- Rate of contacts qualified to be handed over to sales
- Individual sales users’ monthly quota
- True
- False
What is the definition of contact management?
- A strategy that focuses on using only a marketing software to easily store and source a contact’s information, including their name, contact history, email information, and more
- A strategy that focuses on using a software program to easily store and source a contact’s information, including their name, contact history, email information, and more
- A strategy that focuses on using a software program to easily store and source company information specific to making a deal in HubSpot CRM
- A strategy that focuses on dividing marketing and sales to separate contact information and store it separately in a software platform.
- CMS
- CMC
- CRM
- CMR
- contextual conversations
- content conversations
- contextual pillar pages
- outbound conversations
- True
- False
Which parts of your organization can benefit from buyer personas?
- Marketing team
- Sales team
- Services team
- A and B
- A, B, and C
- True
- False
- True
- False
Most organizations target how many buyer personas?
- 1–2
- 3–5
- 6–10
- At least 10
All of the following are components of a topic cluster EXCEPT:
- Core topics, which will take the shape of your pillar page
- Subtopics, such as blog posts or videos
- Distribution channels, such as YouTube or Twitter
- Internal hyperlinks
Fill in the blank: When linking your topic cluster together, it’s critical that you __________.
- link all subtopics to the pillar page
- only link the top 20 performing subtopics to the pillar page
- link the pillar page to all relevant subtopics
- A and C
- B and C
- True
- False
- The core topic is featured in the URL
- The core topic is featured in the H1
- The core topic is featured in a video at the top of the page
- The core topic is featured in the image alt text
- True
- False
Which type of pillar page is in the form of an ungated guide or ebook?
- Resource pillar page
- Guide-type pillar page
- Information-based pillar page
- 10x content pillar page
All of the following are ways you can report on a campaign EXCEPT:
- In the campaign itself
- In campaign analytics, under the reporting tool
- Both of the above
- None of the above: Campaign reporting is a default option in the marketing dashboard
All of the following are examples of how you can export campaign data EXCEPT:
- XLSX
- XLS
- CSV
All of the following are tools you can connect to a HubSpot campaign EXCEPT:
- Blog
- Form
- Content strategy
All of the following are examples of SMART goals EXCEPT:
- Have 30% of your marketing leads attend an upcoming webinar
- Have thought leaders contribute to an upcoming ebook
- Increase sales qualified leads by 20% by the end of the year
- Generate 10 customers within the first week of an upcoming product launch.
OR
- Increase year over year traffic by 30%.
- Significantly reduce the amount of time the team spends on creating content.
- Add five new content formats to the website by end of year.
- All of the above are SMART goals.
True or false? You have up to one week to edit the name of a campaign.
- True
- False
- True
- False
What type of file can you import in draft mode instead of starting a blog post from scratch?
- Word doc
- Google doc
- Evernote file
Fill in the blank: For distraction-free editing, click ___________.
- Zen Mode
- Text-Only Mode
- Draft Mode
- Inline Edit Mode
Fill in the blank: To preview your post, click __________.
- The Read more separator
- The Preview button
- The Content tab
- There is no preview mode
Which of the following tasks can be performed in settings?
- Managing navigation
- Setting a logo
- Choosing system pages
- Setting a favicon
- All of the above
Which sentence best describes collaboration in the CMS?
- The HubSpot CMS should only be used by one person at a time.
- Delegation and organization are integral to managing web assets in the HubSpot CMS.
- The HubSpot CMS automates collaboration so you don’t have to worry about it.
- Marketers should defer to developers when it comes to CMS decisions.
True or false? Big companies require complex page templates.
- True
- False
True or false? Logos are always global content and can’t be swapped out on individual pages.
- True
- False
How does a landing page typically gather information about site visitors?
- Using a meetings link
- Using a CTA
- Using an email
- Using a form
What are the elements of a traditional conversion path?
- Chatbot, live chat, messaging app
- Landing page, form, chatbot
- Landing page, form, CTA, thank you page
- Thank you page, messaging app, CTA, landing page
True or false? Pillar pages make landing pages obsolete.
- True
- False
When should you ungate content?
- Contextually — ungate content when it makes the most sense for your business.
- Always — forms are dead.
- Never — pillar pages are a fad.
- To gate or ungate is an illusion.
What are the key components of a landing page?
- Copy, form, content offer
- Headline, chatbot, form, video
- Headline, copy, form, image
- Copy, form, video, content
Why is it considered a best practice to include an image or video on a landing page?
- Images give visitors a tangible idea of what they’ll receive.
- Images make landing pages much more visually dynamic.
- Images can tell complex stories faster than words can.
- A, B, and C
What is a call-to-action button?
- A clickable element on a website page, blog post, or email that promotes and redirects visitors to an offer
- A pop-up form
- A snippet of text that Google serves on a search engine results page (SERP)
- Anybody your company communicates with in the course of doing business
What are/is the area(s) you need to consider when building a call-to-action?
- Visuals
- Copy
- Location
- A, B, and C
Why should your call-to-action contain action-oriented language?
- Because Jorie said so.
- A call-to-action should inspire your visitors to take an action.
- You don’t want a visitor to have to think too hard about what they can expect when clicking a button.
- B and C
A call-to-action button is also known as a:
- ATC
- CTA
- CAT
- TAC
You should base the design of your CTA on the following:
- Your buyer persona’s preferences
- Your brand
- Accessibility
- A, B, and C
True or false? You can use your HubSpot CTAs in externally hosted content.
- True
- False
- True
- False
Why should you limit the number of form fields you use on your form?
- Trick question! You should ask for all of a contact’s information up front so you can personalize every conversation moving forward.
- The information you ask for should be a fair exchange for the content you’re offering.
- Nobody has time to fill out a long form.
- Short forms show that you don’t really want to learn more about a prospect.
What is a form submission notification?
- A notification that your form has successfully published to your site
- The code you use to embed your HubSpot form externally
- A notification that is emailed to a set list of recipients when a visitor submits a form
- The HubSpot tracking code installed to track and store your form submission data in your CRM
Your form submission rate tracks:
- The total number of views for all the pages your form appears on that also have your HubSpot tracking code on them
- The total number of submissions divided by the total number of views for the form
- The total number of times the form has been submitted across all your pages
- The total number of times your form appears across all your pages
Where is information collected by your form submissions stored in HubSpot?
- Buyer personas
- Your reports home
- Deal records
- Contact records
What is the advantage of using a form?
- Forms help you gauge how interesting a piece of content is to your target audience.
- Forms can help you disqualify leads.
- With forms collecting information for you, you no longer need to talk to sales.
- Form submissions can be used to boost the vanity metrics of your site.
- A pop-up form
- A bot programmed to chat with prospects conversationally
- A clickable element on a website page, blog post, or email that promotes and redirects visitors to an offer
- An ungated piece of content
What’s the difference between a form and a lead flow?
- Experience — forms are inbound. Lead flows are outbound.
- Location — forms only exist on landing pages. Lead flows only exist on pillar pages.
- Forms can be used in the awareness, consideration, and decision stages of the buyer’s journey. Lead flows are only used in the decision stage of the buyer’s journey.
- Experience — lead flows are a CTA, landing page, and thank you page all in one. Forms are part of a larger conversion path.
How can a lead flow supplement a visitor’s experience?
- By interrupting a visitor browsing irrelevant content
- By providing additional content or value
- By redirecting users to an interesting offer or asset
- By collecting information that can help you immediately personalize a visitor’s experience
Pop-up forms are best suited to which stage of the buyer’s journey?
or
Lead flows are best suited to which stage of the buyer’s journey?
- Awareness
- Consideration
- Decision
- All stages of the buyer’s journey
- Using a free tool to develop great content
- Knowing your buyer persona
- Mapping your business goals to social objectives
- Adding social media links to your website header and footer
- Connecting your social media accounts in email
You can filter your HubSpot social inbox in a variety of ways. Which one is NOT one of them?
- By the accounts you want to see engagements from
- By going to Twitter to see the lists you’ve created in HubSpot
- By conversations, so you can respond to audience comments
- By interactions or click-like engagements with content that has been published in HubSpot
- A contact list of followers you acquired from Twitter
- A data list of keywords to monitor that appears after uploading a list of your Twitter contacts
- A display of tweets that you developed in the social inbox to promote a specific campaign
- A display of tweets that match pre-defined, saved searches on specific criteria
What is the definition of segmentation?
- Creating filters for your contacts based on similarities
- Creating a segment based on buyer personas
- Breaking up your contacts into smaller groups of similar people
- Creating a static list based on an imported list of contacts
What are three examples of segments that every business should ideally have?
- Subscribers, leads, customers
- Leads, prospects, opted-out customers
- Subscribers, customers, users
- Unsubscribers, users, customers
What are the three types of segments you can create in HubSpot?
- Saved filters, active lists, active filters
- Static filters, active lists, active filters
- Static filters, static lists, opted-out filters
- Saved filters, active lists, static lists
- Active list
- Saved filter
- Static list
- Saved list
- True
- False
The analyze tab for your marketing emails is most commonly used to __________.
- report on your individual marketing emails
- review emails before sending them out
- optimize your marketing emails
- analyze your email marketing channel as a whole
- True
- False
When drafting an email, why would you enable a web version of your email?
- Enabling a web version of your email gives recipients the option to open the email in a web browser if their email client doesn’t render it correctly.
- Enabling a web version of your email helps you create SEO with your email copy.
- Some email clients require a web version to render marketing emails.
- You should not enable a web version of your email. This is not a best practice.
- True
- False
True or false? Marketing automation is ONLY used to automate your marketing actions.
- True
- False
_________ workflows will operate once a contact meets the enrollment triggers of that workflow.
- Start from scratch
- Center on a date
- Center on a date property
- Center on a sales date property
True or false? You can set a workflow goal on the main workflows dashboard.
- True
- False
When should you report on your marketing campaign performance?
- Before a campaign
- After a campaign
- Throughout a campaign
- Never
What is key to the success of your reporting?
- Setting the right goals
- Identifying the correct success metrics
- Having the correct analytics in place
- A, B, and C
- A session tracks if the HubSpot tracking code has loaded on a page.
- A session tracks all the interactions a visitor is having across your site until they have been inactive for 30 minutes or more.
- A session is anytime a visitor reaches your site from somewhere outside of your website domain.
- A session is anytime a visitor shares one of your pages on social media.
True or false? A session expires after 30 minutes of inactivity.
- True
- False
How does HubSpot calculate the source of a visitor to your site?
- Using the initial URL a visitor uses when first landing on your site
- Using the final URL a visitor uses when leaving your site
- Using their social media profiles to contextualize their favorite platforms
- Using Google Analytics
What is the reporting library?
- A resource that offers dozens of canned reports built around marketing best practices
- A reporting add-on feature you can buy for an additional $300 a month
- Dozens of canned reports that help you dig a little deeper into your data — only currently available to HubSpot Admins
- The section of your public library where HubSpot developers sit when creating the HubSpot reporting tools
- True
- False
- Age range
- Geographical location
- Shoe size
- Income range
When determining buyer personas, which type of information is most important to capture?
- Psychographic information
- Demographic information
- Both are equal
- Your buyer personas are actual customers you’ve worked with.
- 20
- 300
- 800
- 1,500
Which of the following are campaign metrics that can be tracked in HubSpot?
- Influenced contacts
- Closed deals
- New contacts (first touch)
- A, B, and C
True or false? All assets should be built before creating a campaign.
- True
- False
Which of the following is NOT a feature available to you in draft mode?
- Adding a call-to-action
- Italicizing text
- Inserting an H2 or H3 header
- Calling out a quoted sentence
Which sentence best describes the relationship between templates and pages?
- Templates and pages are the same thing.
- To create a page, a marketer must first build a new template using the design manager.
- Pages and templates are unrelated.
- Pages are created from templates, which can be built in the design manager or downloaded from the marketplace.
Which statement about selecting marketplace templates is most accurate?
- Any template in the marketplace will be a great fit for your content.
- A web developer is recommended for best results.
- Learning to select the best templates for your needs can help your organization build great pages faster.
- The most important consideration when selecting templates is brand alignment.
- True
- False
- A single page that covers all aspects of the topic, with room for more in-depth reporting
- A pop-up form
- The page typically encountered first on a website that usually contains links to the other pages of the site
- Website pages that are designed to convert visitors into leads
You can create a call-to-action to align with which stage of the buyer’s journey?
- Awareness
- Consideration
- Decision
- A, B, and C
True or false? Forms are dead.
- True
- False
- True
- False
- Manage and Report
- Manage and Analyze
- Post-Send Details and Report
- Analyze and Report
What are the three ways you can add recipients to your marketing emails?
- Add a list of contacts, add individual contacts, or save the email as a sales email.
- Add a list of contacts, add individual contacts, or save the email as a services email.
- Add a list of contacts, add individual contacts, or save the email for automation.
- Add individual contacts, save the email for automation, or save the email as a transactional email.
- Sales automation
- Marketing automation
- Sequence automation
- Productivity automation
There are three types of workflows you can create in HubSpot. What are they?
- Start from scratch, Center on a sales date, and Center on a date property
- Start from scratch, Center on a marketing date, and Center on a date property
- Start from scratch, Center on a date, and Center on a date property
- Start from a contact property, Center on a date, and Center on a date property
What were the original stages of the inbound marketing methodology?
- Get Found, Close, Analyze
- Get Found, Convert, Analyze
- Convert, Close, Delight
- Convert, Delight, Analyze
Which of the following should you do before setting new KPI goals?
- Identify current performance for your KPIs.
- Create a project plan to meet your goals.
- Identify your areas of opportunity.
- All of the above
True or false? You can import contacts into HubSpot that are opted-out of communication.
- True
- False
- Smart List report
- Sources report
- Conversations report
- Top Personas report
True or false? You can collaborate with your team when drafting a blog post in edit mode.
- True
- False
Where should you consider inserting calls-to-action throughout your blog post?
- Text-based call-to-action at the top
- Image-based call-to-action at the top
- At least one call-to-action per three paragraphs of text
- A and B
- A, B, and C
True or false? Lead flows are outbound.
- True
- False
- static
- active
- filtered
- Moving
True or false? A list and a report in HubSpot accomplish the same actions and goals.
- True
- False
- A dynamic form that acts as CTA, landing page, and thank you page, all-in-one
- A bot programmed to chat with prospects conversationally
- A clickable element on a website page, blog post, or email that promotes and redirects visitors to an offer
- An ungated piece of content
True or false? Pop-up forms are outbound.
- True
- False
How can a pop-up form supplement a visitor’s experience?
- By interrupting a visitor browsing irrelevant content
- By providing additional content or value
- By redirecting users to an interesting offer or asset
- By collecting information that can help you immediately personalize a visitor’s experience
- True
- False
True Or False? You Cannot Add A Featured Image To A Blog Post.
- True
- False
What Is The Primary Purpose Of A Topic Cluster Content Strategy?
- To create more engaging blog content for your audience
- To generate more leads from your blog
- To attract more visitors to your website through your blog
- To rearrange your site architecture into clusters of related content
True Or False? In A Topic Cluster, Subtopics Are Usually Covered In Blog Posts.
- True
- False
Choose All That Apply: Blogging Helps Your Inbound Marketing By _____.
- It helps you attract new visitors
- It helps you convert visitors into leads
- It helps you report on your marketing funnel
- It helps you personalize your website
Where Can You View Data About An Individual Blog Post’s Performance In HubSpot?
- In the Performance tab of that blog post
- On your Marketing dashboard
- In a contacts attribution report
- In the Optimize tab of the blog post editor
- Read more separator
- Call to action
- Personalization token
- Paragraph break
What Is The Final Step You Should Take Before Publishing A Page?
- Preview the page
- Add a canonical URL
- Make sure you only have one H1 header
- Schedule the page to publish at a later date and time
- Share it on social media
Which Of These Is NOT One Of The Ways Search Has Changed In The Last 5 Years?
- The rising popularity of voice search
- More conversational search
- Less emphasis on exact match keywords
- Fewer Google algorithm changes
What’s The Difference Between A Form And A Pop-Up Form?
- Experience — forms are inbound. Pop-up forms are outbound.
- Location — forms only exist on landing pages. Pop-up forms only exist on pillar pages.
- Forms can be used in the awareness, consideration, and decision stages of the buyer’s journey. Pop-up forms are only used in the decision stage of the buyer’s journey.
- Experience — pop-up forms are a CTA, landing page, and thank you page all in one. Forms are part of a larger conversion path.
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