Marco newest client believes Google Ads would be the ideal platform for his services, but he’s worried that his business can’t afford to compete. What can Marco explain about Google Ads to ease his client’s concerns?

• Google Ads doesn’t charge for clicks that don’t convert.
• Google Ads offers separate auctions for low budgets.
• Google Ads guarantees phone calls to your business.
• Google Ads gives you total control over your budget.

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