- Pixel-based retargeting is for anonymous site visitors, list-based retargeting is for existing contacts
- Pixel-based retargeting is for existing contacts, list-based retargeting is for anonymous site visitors
- Pixel-based retargeting relies on tracking pixels, list-based retargeting relies on forms and a CRM
- Pixel-based retargeting is more effective, list-based retargeting is less effective
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