Which of these factors affect whether a Search ad shows in the results for a query and what position it assumes?

  • Bids does this and it’s determined by how much marketers will pay for a click.
  • Asset impact does this, and it’s based on sitelinks and image assets.
  • Ad Rank does this, and it’s based on a variety of factors to show useful ads.
  • Ad quality does this, and it’s based on ad and website relevance.

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