Your company’s sporting goods campaign includes several Programmatic Guaranteed deals that are frequency managed at the campaign level. While reviewing the campaign in Display & Video 360, you saw that two of your deals passed on 10,000 bid requests. What impact does this have on your campaign?

  • It allows you to decrease impressions in certain regions.
  • It allows you to increase ad exposure to the same users.
  • It allows you to reinvest your budget to reach new users.
  • It allows you to decrease your campaign’s unique reach.

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