- When some conversions can’t be observed and attributed directly, conversion modeling helps fill the gap.
- Conversion modeling and viewable view-through conversions (VTCs) can’t be enabled on the same attribution model.
- Enabling viewable view-through conversions (VTCs) is only possible on a Last Interaction attribution model.
- Viewable view-through conversions (VTCs) gives twice as much attribution credit to viewable impressions.
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