- One that’s done in-store only and doesn’t require the customer to have interacted with your ad.
- One in which a customer sees and interacts with the marketing manager’s ad, but then doesn’t complete a conversion on their site.
- One in which a customer sees but doesn’t interact with the marketing manager’s ad, and then later completes a conversion on their site.
- One in which there are only conversions from browsers that don’t allow cross-site cookies.
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