Choose all that apply. There are inherent flaws in using the funnel as a methodology, including the:
Points of friction between stages of the buyer’s journey A buyer’s cyclical journey Customers’ representation as the output Order of
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HubSpot Marketing Hub Implementation Certification Exam
Which of the following steps would help Sales and Marketing leaders deepen communication between their organizations? Select all that apply.
Auditing existing buyer personas to make sure that both organizations agree on definitions and attributes Documenting content gaps along the
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Scenario: You and the client are reviewing their goals together in their portal on the first call. They are interested in changing the goals that were originally set during the sales process. Should you allow them to switch out the “Goal” projects?
Yes, they add in as many goals as they would like. Yes, work to identify 3-5 concrete goals they wish
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What is the purpose of designating informed stakeholders in the responsibility matrix? Select all that apply.
Make sure that end users of your system don’t ignore important legal standards, such as GDPR, particularly when the system
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Which of the following roles typically fall into the “responsible stakeholder” matrix category? Select all that apply.
IT leaders Account managers CEO Support engineers It is easier to search in our PDF, which has correct answers, and
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When mapping data from a custom object from Salesforce to HubSpot, which of the following are considered viable options for a data migration? Check all that apply.
You cannot map custom object data to HubSpot at all Define a custom property group on a standard object, and
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Which of the following best describe the experience of working with Enterprise client (as opposed to what you would experience with Professional clients)?
Enterprise clients typically have larger teams Enterprise clients are not as technically savvy Enterprise clients usually have larger, more complex
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Which of the following tasks should you review in preparation for your first call with a client? Select all that apply.
Review their “General Setup Tasks” project to see if progress has been made. Confirm that there are only 2-3 “Goal”
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True or false? Partners should assign three responsible individuals to each deadline-based task, to ensure that the project runs smoothly
True False It is easier to search in our PDF, which has correct answers, and you can save time. Don’t
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Scenario: During your first call, you review your clients goals in their account. They are interested in changing the goals that were originally set during the sales process. Should you allow them to switch out the goal projects?
Yes, they can add in as many goals as they would like. Yes, work to identify 3-5 concrete goals they
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