How is automating your bid better than manual bidding better when it comes to creating a successful Google Ads campaign?

  • It’s better because the correct bid can often be a hard-to-reach static target.
  • It’s better because user intent and the likelihood to complete valuable actions for your business don’t change according to location, time, or device.
  • It’s better because the increasing complexity of the customer journey necessitates that bids be based on general user behavior.
  • It’s better because the failure to bid efficiently cane make you miss valuable conversions.

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