How is automating your bid better than manual bidding better when it comes to creating a successful Google Ads campaign?
- It’s better because the correct bid can often be a hard-to-reach static target.
- It’s better because user intent and the likelihood to complete valuable actions for your business don’t change according to location, time, or device.
- It’s better because the increasing complexity of the customer journey necessitates that bids be based on general user behavior.
- It’s better because the failure to bid efficiently cane make you miss valuable conversions.
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