Leigh is the marketing manager for a makeup brand releasing a new line of mascara. They have an extensive customer list and would like to use customer data to reach past customers with their new product. Leigh needs to create a Customer Match audience. What’s the three-step process for creating a Customer Match audience?

  • Upload data, match the data, and create audience lists
  • Create fields, file translation, and input customer roles
  • Parse data, format files, and create reports
  • Categorize inputs, distribute values, and assign traits
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