- Machine learning processes massive amounts of data, to deliver the most eﬀective message to the right user at the right time.
- The complexity of creative A/B testing and possibility of human bias disappear with an automated approach to campaign management.
- Greater inventory and more ad formats means machine learning can serve ads to a wide audience of interested users.
- Relevance (1)
- Reach (3)
- Simplicity (2)
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