Match the type of business with the most relevant reason “why apps matter.”

• 1. eCommerce
  2. Gaming
  3. Omnichannel (online + store)
  • These apps generate higher conversion rates than mobile websites. (1)
  • These apps are used by over half of consumers when shopping in a physical location. (3)
  • These are the most downloaded app type on Android and iOS. (2)

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