Peter has a website that promotes his local vacation rental site. He uses Google Ads to manage his advertising campaign. He’s cross-referencing his purchase conversions with his backend CRM, and the data isn’t matching up. What’s an attributed reason for this discrepancy?

  • The CRM doesn’t support the unique order ID.
  • Peter has enabled the View-through conversion column.
  • Conversion tracking is generating duplicate conversions.
  • Peter modified the event tag to capture a unique order ID.
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