American businesses spend an incredible amount of money every single year on their marketing campaigns and they are always looking for new ideas to help improve upon their current brand and to make customers more aware of the products and services that they currently have to offer. We also want to be able to improve our footfall when it comes to in-store customers because sales and profits are essential if any business is to be successful. We frequently forget some of the tried and tested methods that have worked in the past before because we are blinded by all of the digital marketing that is thrown our way.
This is why your business needs to start embracing custom decals once more because these are the very thing that can improve your brand’s visibility and improve customer experiences. If you need a gentle reminder about how floor decals can be beneficial for your business then maybe the following can help to educate you somewhat.
- It is a very unique method – Customers are used to seeing signs promoting your brand around the walls that surround them but they are not familiar with seen advertising appearing on the floor. We live in a very technological world where almost everyone has a smartphone in their hands and if you were to look at any of your customers right now, they are looking at their phones which means that they are looking towards the ground. This is the perfect place to capture their attention so you can promote your products and services quite easily.
- You can communicate with customers – You can have custom decals designed to highlight some of the benefits of shopping in your particular store and this helps to build trust with your customer base. You can use these same decals to point customers in the direction where you want them to go within your store with regard to sales items and promotions. They can also point customers in the right direction when it comes to your utilities like the bathroom for example.
- You can guide your customers – You want to be able to provide your clients with the best shopping experience possible and so creating a floor plan that they can follow will take them on a journey around the many products that you currently offer in your store. This will allow you to properly display your products in a logical order so that customers can see the many benefits that they offer.
Another major selling point about using custom decals is that they are incredibly affordable and so it is a very cheap way to bring attention to the products and services that you offer. You don’t have to hire anyone to install them for you because this is also very easy to do and you get to choose the size, the colour and the graphics. You want to enhance your customer’s experience when they come into your store and so these decals are perfect for that.