The term “visual identity” is a collection of all the elements that make a feature of some companies, institutions, and corporations.
This is also what the company leaves first, and most often, the strongest impression on the public and potential clients, investors, and partners. This is the face of business in which the company deals with, his clothing, hairstyles, his attitude, and tone of voice.
No matter what the company deals with or how well it works, without a well-devised and applied visual identity, the company can not be stylish over the competition.
To be first impression good as possible, the company needs to follow graphics standards at every level of communication with customers and business partners. Besides names like “character” and identifying marks (logo), which reflects the overall business clear and memorable, and reflecting the power of the company, the corporate identity of a company includes a number of elements of identification, which are a combination of its business vision, goals, strategy, business culture and steps to achieve those goals.
It becomes the image that connects the company and all that it represents to the public. A well-designed and implemented visual identity is of the utmost importance in terms of competition, a condition without which the company cannot be stylish over the competition.
Reflecting on all aspects of operations – from quality products and services through marketing strategy and communications, to the work environment, a quality image helps to maintain loyalty among customers, showing their value and visibility in the market, while giving employees a sense of belonging to successful businesses.
Identity is the sum of the impressions that clients have in an organization, embodied in the group of visual elements of identification that represent the company. The image of a company is a combination of business vision, goals, strategies, and actions used to achieve the goals and values shared by the organization and its staff.
It is the image with which the client connects the company and all that it represents.
Designing visual identity and creating a certain personality business and its appearance in all areas, includes a number of important visual elements: selection of distinctive colors, designing a logo, designing official documents, creating original business cards, promotional materials, possible mascots, web pages.
A well-designed and developed identity of the company at a time when it is most important to find and keep a place in the market is one of the key factors of success and a good investment in the future.
Therefore, many companies are investing a lot of time and money in developing their own infotainment, following the trends and market demands, but also consistent with the idea that the fundamental characteristics of a good visual identity create longevity.
Today, in the modern world characterized by volatility, uncertainty and complexity, and strong competition in all areas, the best way to show consumers the originality and reliability, detachment from others, lies in the economic strength of the company, experience of the staff, investing in the development, and the most powerful weapon is a well-designed image which competitors can not imitate.