Why do Google App campaigns perform better when provided with a diverse portfolio of assets?

  • The system can automatically create individual ad groups to accommodate each asset type.
  • The system has flexibility to create individual ads that best move a user to install or take action in the app.
  • The budget of the campaign is automatically increased with each asset type added.
  • The system can identify the best-performing assets from the portfolio, then create more based on them.
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