You’re running a campaign for your client’s shapewear products. It includes many Programmatic Guaranteed deals that are frequency managed at the campaign level. While monitoring your deals in Display & Video 360, you notice one of these deals recently passed on 10,000 bid requests. How will this affect your campaign?

  • You’re now able to decrease your campaign’s unique reach.
  • You’re now able to increase ad exposure to the same users.
  • You can now reinvest your budget to reach new users.
  • You can now decrease impressions in certain regions.

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