- You should use the Keyword Planner to find new keywords that are relevant for your target audience and business.
- You should implement your broad match keywords through setting up a One-Click Experiment Apply. This will create an experiment that follows all experiment best practices automatically.
- You should use Google Ads’ Conversion Tracking feature. This will let you track the number of conversions that are generated via your broad match keywords.
- You should use Google Ads’ Keyword Match Types feature. This will let you see how your broad match keywords are being matched.
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