What’s the variable that determines whether or not a Search ad shows in the results for a query, and what position it appears in?

  • Ad Rank determines this. It’s based on a variety of factors to show useful ads.
  • Ad quality determines this. It’s based on ad and website relevance.
  • Bids determines this. It’s based on how much marketers will pay for a click.
  • Asset impact determines this. It’s based on sitelinks and image assets.

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