Mobile Experience Certification Exam Answers | Updated 2024

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Check out following Google Mobile Experience Certification exam answers:

The Hercules Fitness Center has a website named, HercFit.com. Last year, they released a mobile app available on both Android and iOS. They encourage users to use the app instead of the website because of its advanced capabilities. Currently, they advertise on YouTube and several other sites. When customers click on an ad, it takes them to HercFit.com instead of the app.

What web technology can open the mobile app from a click on a web ad?

- Two-Factor authentication
- Progressive web app
- Deep linking
- Universal links

Kelli is a marketer for UpSide.com. A high percentage of customers begin a purchase and don’t ﬁnish. She’s called you at the Google Help Center to help her with a solution. You recommend Google Pay as a payment solution for which of the following two reasons? Select the best answers.

Google Pay supports up to 4 ACH bank accounts per user.
It offers rewards for new user referrals.
It securely stores payment information.
It supports co-branded cards, such as those by Citi.
Completing checkout takes less than six clicks or taps.

Veronica is the owner of a user-focused organization called ColabFlow. Veronica wants to encourage cross-functional collaboration between the teams at ColabFlow.

Which question is suitable to ask to encourage cross-functional collaboration between ColabFlow’s teams?

What percentage of the marketing budget can accurate metrics quantify?
Are the teams utilizing the latest features in Google Ads?
When do users prefer to interact with a website vs. an app?
How many offline interactions does it take to create a conversion?

The business owners of VeganZilla feel like their mobile website, veganzilla.com, isn’t offering a fast and seamless experience to their users.

Which Google tool can VeganZilla use to receive speciﬁc recommendations on how to improve veganzilla.com?

Google Drive
Test My Site
Google Trends
Google Web Toolkit

Emily helps to optimize the mobile experience for GardenFolio’s website and app. Emily understands that, although mobile devices have constraints that desktops don’t have, they also present unique opportunities.

In what way does the mobile network present an opportunity for mobile devices when it comes to marketing?

Mobile networks are faster than WiFi connections.
The mobile web offers more overall diversity than desktops do.
The mobile web remains the most widely used platform.
Mobile networks always offer consistent speeds.

Ted is new to conversion rate optimization but is eager to get started. Which of the following steps should be his ﬁrst priority?

Analyzing what businesses in the same industry are doing
Implementing an A/B test on the homepage
Using data and user feedback to identify areas of opportunity
Creating a hypothesis to test based on his preferences

Laura has prioritized a list of things to test for their business, PropShop. The goal is to improve the user experience while letting the user accomplish what they want in PropShop’s app. Which of the following is a testing tool that Laura can use for PropShop’s app?

Google Optimize
Dart
Gerrit
Firebase A/B Testing

Patrick works as a marketer at Petonix, a business comprised of marketing, development, designer, and leadership teams. Amir and the other teams have instructions to work from the same standards and to follow the same principles.

Why is it important that all teams at a user-focused organization work from the same standards and follow the same principles?

So that all teams can handle user feedback
To make sure branding consistency and minimize errors
So that the teams can collaborate on leadership efforts
To create diverse strategies within each individual team

Jerry is the marketer for YardSale.com, an online auction site. Revenue from the site is at an all-time low. The VP of marketing is demanding an explanation. Jerry suspects the site isn’t as user-friendly as it could be. Google Analytics shows that exit rates are high. Jerry would like to better understand how users move through the website.

Which category of Google Analytics reports can give Jerry that information?

Conversions reports
Audience reports
Flow visualization reports
Attribution reports

You’re a marketing manager for your company’s website, JesseJames.com, an online seller of books about American History. Google Analytics has shown that the exit rate on the checkout page is high. In a meeting with the developer team, you explained that this means the user experience is good up to the checkout page. Then, making the purchase becomes too too diﬃcult for most users. You’ve recommended that they implement a one-click-to-buy option that uses information stored in the users account.

Which type of user personalization is this known as?

Using known user signals
Delivering a relevant web page
Static profile matching
Using given information

A horse racing equipment business called SportsJockey feels like some of the pages on their website are weaker than others. The teams at SportsJockey understand that identifying these pages is crucial for conversion rate optimization (CRO).

Which of the following actions can help SportsJockey to identify which pages need the most attention with regards to CRO?

Checking the “Landing pages” section in Google Ads
Comparing other businesses’ websites against their own
Reviewing the website’s funnel or flow
Having a designer inspect the cosmetic side of the pages

Tyra is the marketer for a client’s website, eCars.com. Her customer has hired her to increase sales revenue through the site. She wants to start by giving the landing page a big face-lift.

What are two landing page elements Tyra should focus on? Select the best answers.

Turnaround time
Web-friendly
Simple design
Navigation
Relevant page

Caitlyn is responsible for leading the testing at Jellyish. Caitlyn has been using a testing platform for Jellyish’s site.

Why should Jellyish integrate their testing platform with their site analytics?

To give all teams at Jellyish easier access to the test results
To automatically forward relevant data to the Google Ads account
To quickly and easily identify problem areas
To allow site users to see results of the tests

Jenny has been the marketer for CleanFoods.com since it came up 15 years ago. The web site is still using the same web application platform used to create it. Jenny thinks it’s time to update to a progressive web app (PWA).

What are two beneﬁts of moving CleanFoods.com to a PWA platform? Select the best answers.

Accessible from phone’s home screen
Fully supported by Android and iOS
Automatic certification in app stores
Responds dynamically to input
Better hardware integration

Jensen is the marketer for GlobalMovers.com. She’s done a comparative analysis of the site against competitor sites. She’s convinced that improving the speed and responsiveness of the site will increase its effectiveness and revenue contribution.

Which statistic should she use to convince the executive leadership of GlobalMovers.com to make site speed a priority? (Duplicate 1)

Average page views
Daily referrals
Search ranking
Average daily visitors

Claudia has been working on improving the mobile experience for UplandHut. The owner of UplandHut is interested in quantifying the impact that Claudia’s work has had. Claudia knows that one way of doing this is to calculate the relative mobile conversion rate (rel mCvR).

How can Claudia calculate rel mCvR for UplandHut?

By dividing the mobile conversion rate by the desktop conversion rate
By dividing the desktop conversion rate by the mobile conversion rate
By multiplying the mobile conversion rate by the desktop conversion rate
By multiplying the desktop conversion rate by the mobile conversion rate

SmithPlumbing.com, a local plumbing contractor, has contracted Jade to be their marketer. Thus far, their website has been an informational site full of static pages. Jade is upgrading the site to include online ordering with a PCI compliant checkout process. She’s recommended the usual Visa/Mastercard checkout options, though she dislikes the time it takes for a customer to checkout that way.

Which payment option allows customers to checkout using a Visa card stored in their Gmail account?

Venmo
Google Pay
Apple Pay
Square Wallet

Diane is explaining to their client, SushiZoo, that the user journey is a complex one when it comes to creating a conversion.

Which phases of the user journey does what’s described as the “messy middle” include?

The initial search and exploration phase
The exploration and action phase
The exploration and evaluation phase
The initial search and action phase

The business, Altawatch, has an effective team that comprises of an analyst, C-level, designer, developer, and marketer. Regardless of their job title or function, their work all has something in common.

What do these members of Altawatch share in common?

They’re all trying to understand how users are interacting with experiences.
Each of their primary goals is to drive revenue.
All of their business roles connect to the end user.
They all work directly with the Google Ads interface.

Susie is the business owner of GooeyChewy. Susie knows how important conversion rate optimization is, but she’s limited with her time. Susie has learned that, by deciding what to test and in what order, the PIE framework can help her to prioritize her time.

Which of the following criteria belong to the PIE framework?

Presentation, Indicators, and Estimation
Production, Interest, and Engagement
Performance, Inspection, and Evaluation
Potential, Importance, and Ease

Lydia is determined to transform their business, Naturentic, into a user-focused organization.

Which of the following is a key characteristic of a user-focused organization?

Investing heavily in developer resources
Having the marketer take sole responsibility of making user-centric design
Segmenting teams internally to drive individual focus
Creating a continuous cycle of listening to users, testing and iterating

Cami is the marketer for ScaryBooks.com. Google ﬂow reports show that a high percentage of users get to checkout and abandon purchases. Tami believes the reason is that the checkout process requires users to ﬁll out all shipping, billing, and credit card information on each purchase.

Which Google solution can help make checkout much faster for ScaryBooks.com?

Google App Engine
One Tap sign-up
Progressive web apps
Google AI

Alberto has been researching what makes a user-focused organization a successful one. During this research, Alberto has come to realize that everyone plays a part in optimizing the user experience on an ongoing basis.

What is the marketer’s part in optimizing the user experience on an ongoing basis?

Aligning with developers to create options for testing site and app improvements
Running tests across advertising platforms and implementing results to improve efforts
Implementing tracking for measurable outcomes and share data across teams
Supporting and encouraging testing and enabling budgets to allow for it

You are designing a mobile web site for a company called, HairCutters.com. It’ll be the primary showcase of their hair care products. The website’s design must include access through mobile devices.

To make sure that customers have a good experience with the HairCutters.com web site, what should be the primary marketing goal?

That site users leave positive reviews about products on the site
To show a price comparison with competitor sites
That the mobile experience should resemble a good conversation
To track the products the customer views and the time spent on the site

Tia manages the Google Ads account for the business, RelicsComics. Tia focuses on improving the mobile conversion rate (mCvR) while everything else remains the same.

What changes can RelicsComics expect to see in their Google Ads account if Tia is successful in increasing the mCvR?

Clicks and average order value decrease.
Conversions and revenue increase.
Clicks and revenue increase.
Clicks and average order value increase.

Superior.com is the website for a regional HVAC service company. Online orders have fallen by 50% over the last three quarters. As the lead marketer for the site, it’s your job to determine the cause and solve the problem. Google Analytics reports seem to indicate that friction on the checkout page is high. Apparently, something about the checkout experience is turning customers away.

Which Google feature can make checkout easier by using information stored in the user’s Google account?

Google Analytics
Google Shopping Cart
Form AutoFill
Real-time order counter

Shelly has been learning how to ﬁnd opportunities with conversion rate optimization (CRO). Shelly has been instructed to tell the team at Drivesy to use their Drivesy mobile site in real-world situations.

Why is it important for Drivesy to see how their mobile site works in real-world situations with regards to CRO?

To identify whether the mobile site attracts the attention of nearby people as they use it.
The mobile site’s speed and performance may vary depending on various factors.
To see how it compares against mobile sites belonging to other businesses in the industry.
The visuals of the mobile site may appear different in various lighting situations.

Judy is in the process of conducting conversion rate optimization (CRO) for their business, ReadyBaker. Jill understands that the ﬁrst step in the CRO process is to identify opportunities on ReadyBaker’s site and app. Carrying out quantitative and qualitative research achieves this outcome.

Which of the following insights are part of qualitative research when it comes to CRO?

Product insights
Purchase insights
Data insights
User insights

Trevor is the owner of Sportelo and is wondering what impact Sportelo’s mobile experience is having on revenue. Trevor understands that they can calculate this with the mobile conversion rate (mCvR). Sportelo receives 200,000 clicks with a mCvR of 1%. The average order value is $200.

How much revenue does Sportelo’s mobile experience create?

$600,000
$150,000
$250,000
$400,000

RecruitJet is a business focused on improving their conversion rate optimization. Tasked with deciding which projects within RecruitJet are worth testing, Keaton is using the PIE framework to help make that decision.

Which of the following questions would ﬁt in with the PIE framework criteria?

Why is one Google Ads campaign performing better than another campaign?
Can the click-through rate be further improved for this ad?
Why is the majority of traffic to the site coming from mobile devices?
How valuable is the traffic to this page?

Windsor Jones, Vice President of Sales for EuropeanTours.eu has ordered his marketing team to improve the website. Revenue from the site has dipped, and he thinks it’s because the landing page is unfriendly. As the head marketer for EuropeanTours.eu, you must determine if he’s right or wrong.

What tool can you use to measure the effectiveness of your landing page?

Google Web Vitals
Test My Site
Google Ads landing page report
Chrome UX Report

Jane recently attended a conference where great emphasis was placed on the topic of conversion rate optimization (CRO). Jane feels like CRO would take their business, Thermala, to the next level.

Why is CRO important?

It gives businesses an accurate projection of what to expect from the industry and its users in the future.
It’s an entirely automated feature, allowing business owners and teams to focus on other areas of the business.
It provides invaluable insights into what other businesses are focusing on in the same industry.
It takes the goal of delivering a great user experience and turns it into an operational strategy for the business.

Logan has been the marketer and site manager for CarFixer.com for the past 10 years. He and the developer team have spent much effort improving the user enjoyment of the site. Recently, performance metrics are showing the speed of the site has regressed signiﬁcantly over time.

Which long-term maintenance program can help by limiting certain metrics that affect performance?

Performance budget
Independent testing program
Automated debuggers
Performance maintenance team

Melanie is a marketer for the company GlobalVision. Melanie wants to help build a strong, more user-focused organization by getting the support of GlobalVision’s leadership.

Which of the following is a recommended action for Melanie to gain the support of leadership in this area?

Showing the performance statistics of the design team
Showing a summary breakdown of the Google Ads account
Showing benchmark data across the competition
Showing a comparison of performance between the development and marketing teams

Sadie is shopping for her mother’s birthday present. She loves to bake delicious desserts. Sadie uses her mobile phone to ask for the nearest kitchen supply store. Her phone opens up the map application with directions to a nearby location only seven minutes away. This is an example of what kind of personalized user experience?

Using machine learning
Using known user signals
Using given information
Delivering a relevant landing page

The marketing team for your company’s website expresses concern about why it’s not meeting its revenue goals. The effectiveness of the landing page is under question. You’re tasked with analyzing the percentage of people who go to the landing page and do nothing.

What’s the name of the metric that you should look for?

Scroll depth
Pages per session
Bounce rate
New subscribers

Nia is the marketer for East Coast Sales. She’s the project lead for a new smartphone app that will help customers order products more easily. Thanks to Google’s advice, their dev team has incorporated many features to boost conversion numbers. Before rolling out the app, they’d like to perform some testing to determine the effectiveness of the personalization features.

Which Google service allows them to test the app’s UI and features?

Firebase A/B Testing
Google Analytics 360
Web Vitals
Test My App

Bartholomew is the marketer for his company’s web site, LogoMaker.com. The company sells graphic logo design services through the site. Several of his colleagues have commented that the site is diﬃcult to use. Bartholomew thinks the site will be more successful if users enjoy the time they spend there.

To improve the user experience of the site, which two areas should Bartholomew focus on? Select the best answers.

Navigation
Landing pages
Imagery
Optimization
Specialization

The marketing team at Shipza consistently acquire high click-through rates in their Google Ads account.

Why is it important that the marketing team also invest resources into Shipza’s mobile site and app experience?

Because there are still many complex interactions that a user has with a site or app after clicking on an ad
Because it’ll help them to grow and organize their audience lists to a greater extent
Because it’ll make sure users to leave positive reviews about Shipza
Because it’ll help to further improve the click-through rate in their Google Ads account

Liam is the marketer for the web site, RetireEarly.com. Liam thinks the slowness of the site discourages users from browsing the site. But he’s unsure how to demonstrate and prove this to the developer team and executive leadership.

What’s a tool Liam can use to test, analyze, and report recommendations to improve the performance of the RetireEarly.com site?

Squarespace
Visual Studio
Wireshark
Test My Site

The product managers and developers for GlobalMovers.com have spent considerable effort to improve the performance of the website. Now they are trying to determine the best way to measure the performance of the site.

What is one factor they should consider in choosing performance metrics?

Ratio of total visitors per day to total hits per day
Using real-world results instead of lab-testing results
Separating spider hits from cached and visitor hits
Using cloud-based testing services to simulate the actual user experience

As the marketer for ClimbHigh.com, the user experience for the site is Maria’s responsibility. She enjoys creating rich, impressive content that creates a welcoming environment for users. But the slow performance of the site frustrates her.

What’s a factor that’s likely slowing down the performance of the website?

XML
HTML
Graphics
Localization

The marketers for FishyFishy.com are demonstrating to the executive management team the new features of the site that deliver personalized content to the user. When a user clicks on a web ad offering a 25% discount, it goes directly to a web page with information about the offer.

What method of user personalization does this describe?

It uses given information.
It implements dyanamic scripting.
It delivers a relevant landing page.
It implements mobile deep linking.

Jerry is in the market for a sewing machine. He did a Google search and clicked a link to a national brand named Bernina.

What must the site marketer for Bernina do to make a good ﬁrst impression of the site on Jerry?

Display their most popular products on the home page
Ensure he feels as welcome as if he was at the store
Display contact information
Display all their products on the home page

Famke is the marketer for BigHair.com. She’s patterned the design of her web site after Wig-a-rama.com, a successful competitor’s site. Sales from the site haven’t been as successful as she hoped. She’s asking you for advice to improve the marketing effectiveness of her web site.

What advice would you give to Famke to make her site more successful?

Add a PCI-compliant payment gateway to bolster user confidence in site security.
Remove all flash content and switch fully to HTML5.
Focus on providing a seamless experience for users.
Enhance the search feature of the site with full text searching.

Gerald is the product manager for LaughItUp.com, a website for comedians. Earlier this year, many comments from site feedback complained about poor responsiveness. Working with the site marketing and development teams, Gerald created a plan where the site responsiveness metrics couldn’t fall below a certain level.

Which plan type is Gerald’s plan?

A speed plan
A performance budget
A performance plan
A speed threshold

Cabzio feels that they have room to improve their mobile conversion rate (mCvR). They’ve asked Ricardo to identify opportunities to improve this area.

Which of the following actions would help Ricardo to identify opportunities in improving Cabzio’s mCvR?

Reviewing search term reports in their Google Ads account
Experiencing the site as a mobile user
Analyzing demographic reports for Cabzio’s industry
Accessing the desktop version of the site from different locations

Tessa is a marketer at InterFlight. Tessa has been told that they should measure the same key performance indicators (KPIs) as the developers, designers, and leadership at InterFlight.

How does measuring the same KPIs across teams help to create a more user-focused organization?

It prevents misalignment.
It encourages feedback from users.
It unlocks additional features in Google Analytics.
It guarantees more conversions.

Daniel is the lead marketer for PaciﬁcShipping.com, an international freight company. Their dev team has implemented several personalization features in the site. Before the changes go live, they’d like to test the effectiveness of the new personalization features.

What Google service can easily test the changes on PaciﬁcShipping.com, an international freight company?

Data Studio
Google Analytics 360
Google Site Testing
Optimize 360

James is a marketer at PopWeb, a user-focused organization. James has been given advice to establish a relationship with the development team at PopWeb.

Why is it important for a user-focused organization such as PopWeb, for marketers to establish relationships with developers?

To build morale within the organization and, in turn, promote a supportive work environment
To encourage developers to implement marketing related changes quicker than usual
To understand the constraints that limits developers when they’re building a site or app
To gain assistance from the developers when it comes to creating content on Google Ads

Fergie is shopping for her daughter’s birthday present. She loves to play games on her handheld game console. Fergie uses her mobile phone to ask for the nearest electronic game store. Her phone opens up the map application with directions to a nearby location only two minutes away.

This is an example of what kind of personalized user experience?

Using known user signals
Utilizing location integration
Google’s One Tap sign-in
Using given information

HotAndCold.com, a regional HVAC contractor, has contracted Kennedie to be their marketer. Thus far, their website has been an informational site full of static pages. Kennedie is upgrading the site to include online ordering with a PCI compliant checkout process. She’s recommended the usual Visa/Mastercard checkout options, though she dislikes the time it takes for a customer to checkout that way.

Which payment option allows customers to checkout using a Visa card stored in their Gmail account?

Google Pay
Samsung Pay
Venmo
Apple Pay

Judy is in the process of conducting conversion rate optimization (CRO) for their business, Stovesy. Judy understands that the ﬁrst step in the CRO process is to identify opportunities on Stovesy’s site and app. Carrying out quantitative and qualitative research achieves this outcome.

Which of the following insights are part of quantitative research when it comes to CRO?

Brand insights
Competitive insights
Data insights
User insights

Daniel manages the Google Ads account for the business, TruckBooks. Daniel focuses on improving the mobile conversion rate (mCvR) while everything else remains the same.

What changes can TrucksBooks expect to see in their Google Ads account if Daniel is successful in increasing the mCvR?

Conversions and revenue increase.
Clicks and revenue decrease.
Clicks and average order value decrease.
Clicks and average order value increase.

Sonora is the marketer for a client’s website, SoundSleeper.com. Her customer has hired her to increase sales revenue through the site. She wants to start by making the landing page more welcoming.

What are two landing page elements Senora should focus on? Select the best answers.

Web-friendly
Call-to-action
Turnaround time
Intuitiveness
Simple design

Dr. Hector Bellagio, marketing consultant for USTours.us has ordered his marketing team to rescue the website.Online sales are at an all-time low, and he thinks it’s because the landing page is unfriendly. As the head marketer for USTours.us, you must determine if he’s right or wrong.

What tool can you use to measure the effectiveness of your landing page?

Google Ads landing page report
Chrome UX Report
Chrome DevTools
Google Web Vitals

Summer is responsible for leading the testing at SweetFizz. Summer has been using a testing platform for SweetFizz’s app.

Why should SweetFizz integrate their testing platform with their app analytics?

To allow app users to see results of the tests
To automatically forward relevant data to the Google Ads account
To give all teams at SweetFizz easier access to the test results
To quickly and easily identify problem areas

The Critter Cravings dog food company has a website named, CritterCravings.com. Last year, they released a mobile app available on both Android and iOS. They encourage users to use the app instead of the website because of its advanced capabilities. Currently, they advertise on YouTube and several other sites. When customers click on an ad, it takes them to CritterCravings.com instead of the app.

What web technology can make a click on a web ad open a page in a mobile app?

One Tap sign-in
Progressive web app
HTML5
Deep linking

Waldo is the marketer for his company’s web site, WaterTech.com. The company sells water recreation products through the site. Several customers have commented that the site is diﬃcult to use. Waldo thinks the site will be more successful if users enjoy the time they spend there.

To improve the user experience of the site, which two areas should Waldo focus on? Select the best answers.

Optimization
Accessibility
Analytics
Specialization
Conversion

Eva has been researching what makes a user-focused organization a successful one. During this research, Eva has come to realize that everyone plays a part in optimizing the user experience on an ongoing basis.

What is the data scientist’s part in optimizing the user experience on an ongoing basis?

Supporting and encouraging testing and enabling budgets to allow for it
Building the test environments and implementing changes that were successful in testing
Implementing tracking for measurable outcomes and share data across teams
Aligning with developers to create options for testing site and app improvements

Vincent recently attended a convention where great emphasis was placed on the topic of conversion rate optimization (CRO). Vincent feels like CRO would take their business, ShieldBear, to the next level.

Why is CRO important?

It provides invaluable insights into what other businesses are focusing on in the same industry.
It’s an entirely automated feature, allowing business owners and teams to focus on other areas of the business.
It gives businesses an accurate projection of what to expect from the industry and its users in the future.
It takes the goal of delivering a great user experience and turns it into an operational strategy for the business.

TuneStreamer.com is an online music streaming site. Subscription orders are declining steadily. As the lead marketer for the site, it’s your job to determine the cause and solve the problem. Google Analytics reports seem to indicate that friction on the checkout page is high. Apparently, something about the checkout experience is turning customers away.

Which Google feature can make checkout easier by using information stored in the user’s Google account?

Google Shopping Cart
Google Analytics
One Tap sign-in
Multi-factor authentication

Maria has been working on improving the mobile experience for FarmCub. The owner of FarmCub is interested in quantifying the impact that Maria’s work has had. Maria knows that one way of doing this is to calculate the relative mobile conversion rate (rel mCvR).

How can Maria calculate rel mCvR for FarmCub?

By dividing the mobile conversion rate by the desktop conversion rate
By multiplying the desktop conversion rate by the mobile conversion rate
By dividing the desktop conversion rate by the mobile conversion rate
By multiplying the mobile conversion rate by the desktop conversion rate

Kathy has been the lead marketer for ChickenChef.com for the past 10 years. The web site is still using the same web application platform used to create it. Kathy thinks it’s time to update to a progressive web app (PWA).

What are two beneﬁts of moving ChickenChef.com to a PWA platform? Select the best answers.

Works on flaky connections
Accessible from phone’s home screen
Fully supported by Android and iOS
Automatic certification in app stores
Less device battery drain

The developers for YouGotTalent.com are demonstrating to the marketers the new features of the site that deliver personalized content to the user. When a user clicks on a web ad offering a 25% discount, it goes directly to a web page with information about the offer.

What method of user personalization does this describe?

It uses Progressive Personalization.
It uses given information.
It uses known user signals.
It delivers a relevant landing page.

Alan is the lead marketer for NewYorkCourier, a New York-based courier company. Their dev team has implemented several personalization features in the site. Before the changes go live, they’d like to test the effectiveness of the new personalization features.

What Google service can easily test the changes on NewYorkCourier, a New York-based courier company?

Integration Center
Google Analytics 360
Optimize 360
Google Site Testing

As the marketer for SellYourCar.com, the user experience for the site is Olivia’s responsibility. She enjoys creating rich, impressive content that creates a welcoming environment for users. But the slow performance of the site frustrates her.

What’s a factor that’s likely slowing down the performance of the website?

Videos
XML
HTML
Localization

The business, WatchSpark, has an effective team comprised of an analyst, C-level, designer, developer, and marketer. Regardless of their job title or function, their work all has something in common.

What do these members of WatchSpark share in common?

All of their business roles connect to the end user.
They’re all trying to understand how users are interacting with experiences.
Each of their primary goals is to drive revenue.
Their primary goal is to grow social engagement.

Conversions, Inc. is a business focused on improving their conversion rate optimization. Tasked with deciding which projects within Conversions, Inc. are worth testing, Erika is using the PIE framework to help make that decision.

Which of the following questions would ﬁt in with the PIE framework criteria?

Why is one Google Ads campaign performing better than another campaign?
Why is the majority of traffic to the site coming from mobile devices?
How much improvement can be made on this page?
Can the click-through rate be further improved for this ad?

Barbara is the owner of ClubCup and is wondering what impact ClubCup’s mobile experience is having on revenue. Barbara understands that they can calculate the mobile conversion rate (mCvR). ClubCup receives 200,000 clicks with a mCvR of 1%. The average order value is $200.

How much revenue does ClubCup’s mobile experience create?

$250,000
$300,000
$400,000
$10,000

You’re a marketer for your company’s website, Smith&Smith.com, a shoe wholesaler. Google Analytics has shown that the exit rate on the checkout page is high. In a meeting with the developer team, you explained that this means the checkout page is unfriendly to customers. You’ve recommended that they implement a one-click-to-buy option that utilizes information stored in the users account.

Which type of user personalization is this known as?

Progressive checkout
Using given information
Dynamic merchant processing
Static profile matching

Yvonne is a marketer at Voyair. Yvonne has been told that they should measure the same key performance indicators (KPIs) as the developers, designers, and leadership at Voyair.

How does measuring the same KPIs across teams help to create a more user-focused organization?

It guarantees more conversions.
It prevents misalignment.
It unlocks additional features in Google Analytics.
It encourages feedback from users.

You are designing a mobile web site for a company called PoliticalNews.com. It’ll be the primary showcase of their political news service. The website’s design must include access through mobile devices.

To make sure that customers have a good experience with the PoliticalNews.com web site, what should be the primary marketing goal?

To encourage the user to spend hours browsing products on your site
To present your brand as if the customer walked into your store
That site users leave positive reviews about products on the site
That the customer tells all of their friends about your site

The marketing team at DockHawk consistently acquire high click-through rates in their Google Ads account.

Why is it important that the marketing team also invest resources into DockHawk’s mobile site and app experience?

Because it’ll make sure users to leave positive reviews about DockHawk
Because it’ll help them to grow and organize their audience lists to a greater extent
Because there are still many complex interactions that a user has with a site or app after clicking on an ad
Because it’ll help to further improve the click-through rate in their Google Ads account

Fred is explaining to their client, Munchoo, that the user journey is a complex one when it comes to creating a conversion.

Which phases of the user journey does what’s described as the “messy middle” include?

The exploration and evaluation phase
The initial search and exploration phase
The exploration and action phase
The initial search and action phase

The marketer for your company’s website expresses concern that the website isn’t creating enough revenue to justify it. The effectiveness of the landing page is under question. You’re tasked with analyzing the percentage of people who don’t click any links on the landing page.

What’s the name of the metric that you should look for?

Scroll depth
Bounce rate
Average time on page
Pages per session

David has prioritized a list of things to test for their business, MachineBeast. The goal is to improve the user experience while letting the user accomplish what they want in MachineBeast’s app.

Which of the following is a testing tool that David can use for MachineBeast’s app?

Firebase A/B Testing
Gerrit
Google Optimize
Dart

William has been learning how to ﬁnd opportunities with conversion rate optimization (CRO). William has been instructed to tell the team at MotorValve to use their MotorValve app in real-world situations.

Why is it important for MotorValve to see how their app works in real-world situations with regards to CRO?

The app’s speed and performance may vary depending on various factors.
The visuals of the app may appear different in various lighting situations.
To identify whether the app attracts the attention of nearby people as they use it.
To see how it compares against apps belonging to other businesses in the industry.

Shanna is a marketer for the company CentralTotal. Shanna wants to help build a strong, more user-focused organization by getting the support of CentralTotal’s leadership.

Which of the following is a recommended action for Shanna to gain the support of leadership in this area?

Showing benchmark data across the competition
Showing a comparison of performance between the development and marketing teams
Showing a summary breakdown of the Google Ads account
Showing the performance statistics of the design team

Harold is the marketer for WhizKid.com, an online school for exceptional kids. The site isn’t meeting revenue goals. The president of the company is upset and wants a solution right away. Harold suspects the site isn’t as user-friendly as it could be. Google Analytics shows that exit rates are high. Harold would like to better understand how users move through the website.

Which category of Google Analytics reports can give Harold that information?

Behavior reports
Attribution reports
Flow visualization reports
Model comparison reports

William has been learning how to ﬁnd opportunities with conversion rate optimization (CRO). William has been instructed to tell the team at Drivvu to use their Drivvu app in real-world situations.

Why is it important for Drivvu to see how their app works in real-world situations with regards to CRO?

The app’s speed and performance may vary depending on various factors.
To identify whether the app attracts the attention of nearby people as they use it.
The visuals of the app may appear different in various lighting situations.
To see how it compares against apps belonging to other businesses in the industry.

Sandeep has been the marketer and site manager for ApplianceRepair.com for the past 12 years. He and the developer team have spent much effort improving the user enjoyment of the site. Recently, performance metrics are showing the speed of the site has regressed signiﬁcantly over time.

Which long-term maintenance program can help by limiting certain metrics that affect performance?

Long-term performance audit
Performance maintenance team
Performance budget
Independent testing program

David has prioritized a list of things to test for their business, MintBotics. The goal is to improve the user experience while letting the user accomplish what they want on MintBotics’s site.

Which of the following is a testing tool that David can use for MintBotics’s site?

Google Optimize
Google Web Toolkit
Flutter
Firebase A/B Testing

Paul is the owner of Tennio and is wondering what impact Tennio’s mobile experience is having on revenue. Paul understands that they can calculate the mobile conversion rate (mCvR). Tennio receives 200,000 clicks with a mCvR of 1%. The average order value is $200.

How much revenue does Tennio’s mobile experience create?

$200,000
$500,000
$400,000
$20,000

Otis is the marketer for his company’s web site, ClassicRock.com. The company sells pre-nineties music through the site. Several family members have commented that the site is diﬃcult to use. Otis thinks the site will be more successful if users enjoy the time they spend there.

To improve the user experience of the site, which two areas should Otis focus on? Select the best answers.

Imagery
Specialization
Navigation
Analytics
Landing pages

The project managers for TechBooks.com are demonstrating to the marketing team the new features of the site that deliver personalized content to the user. When a user clicks on a web ad offering a 25% discount, it goes directly to a web page with information about the offer.

What method of user personalization does this describe?

It implements dynamic scripting.
It delivers a relevant landing page.
It uses Progressive Personalization.
It uses known user signals.

The product managers and developers for MoveMyStuff.com have spent considerable effort to improve the responsiveness of the website. Now, they’re trying to determine the best way to measure the performance of the site.

What’s one factor they should consider in choosing responsiveness metrics?

Ratio of total visitors per day to total hits per day
Using cloud-based testing services to simulate the actual user experience
Separating spider hits from cached and visitor hits
Using real-world results instead of lab-testing results

Smitty is the product manager for Family.com, a website for genealogists. Earlier this year, many comments from site feedback complained about poor performance. Working with the site marketing and development teams, Smitty created a plan where the site performance metrics couldn’t fall below a certain level.

Which plan type is Smitty’s plan?

A speed plan
A performance budget
A performance plan
A latency limit

A gym equipment business called Gymnex feels like some of the pages on their website are weaker than others. The teams at Gymnex understand that identifying these pages is crucial for conversion rate optimization (CRO).

Which of the following actions can help Gymnex to identify which pages need the most attention with regards to CRO?

Comparing other businesses’ websites against their own
Having a designer inspect the cosmetic side of the pages
Reviewing the website’s funnel or flow
Checking the “Landing pages” section in Google Ads

Kyle is a marketer at Flightzy. Kyle has been told that they should measure the same key performance indicators (KPIs) as the developers, designers, and leadership at Flightzy.

How does measuring the same KPIs across teams help to create a more user-focused organization?

It encourages feedback from users.
It prevents misalignment.
It guarantees more conversions.
It unlocks additional features in Google Analytics.

Tony recently attended a summit where great emphasis was placed on the topic of conversion rate optimization (CRO). Tony feels like CRO would take their business, FountainCloud, to the next level.

Why is CRO important?

It takes the goal of delivering a great user experience and turns it into an operational strategy for the business.
It gives businesses an accurate projection of what to expect from the industry and its users in the future.
It’s an entirely automated feature, allowing business owners and teams to focus on other areas of the business.
It provides invaluable insights into what other businesses are focusing on in the same industry.

Billy is a marketer for BadCooking.com. Users are leaving negative feedback about the purchasing experience. She’s called you at the Google Help Center to help her with a solution.

You recommend Google Pay as a payment solution for which of the following two reasons? Select the best answers.

It integrates with Apple Pay and Samsung Pay.
It offers rewards for new user referrals.
It works on web sites, apps, Android, and iOS.
It securely stores payment information.
It supports co-branded cards, such as those by Citi.

The business owners of Foodizo feel like their mobile website, foodizo.com, isn’t offering a fast and seamless experience to their users.

Which Google tool can Foodizo use to receive speciﬁc recommendations on how to improve foodizo.com?

Gerrit
Google Web Designer
Test My Site
Google Web Toolkit

The marketing director for your company’s website expresses concern that the site can’t create enough income to cover its cost. The effectiveness of the landing page is under question. You’re tasked with analyzing the percentage of people who come to the home page and leave without clicking anything.

What’s the name of the metric that you should look for?

New subscribers
Average time on page
Bounce rate
Exit rate

Tramly is a business focused on improving their conversion rate optimization. Tasked with deciding which projects within Tramly are worth testing, Marisa is using the PIE framework to help make that decision.

Which of the following questions would ﬁt in with the PIE framework criteria?

Why is one Google Ads campaign performing better than another campaign?
Why is the majority of traffic to the site coming from mobile devices?
How valuable is the traffic to this page?
Can the click-through rate be further improved for this ad?

The Vice President of Marketing for CarAds.org has ordered his marketing team to ﬁx the website. Online sales numbers are disappointing, and he thinks it’s because the landing page is unfriendly. As the head marketer for CarAds.org, you must determine if he’s right or wrong.

What tool can you use to measure the effectiveness of your landing page?

Google Ads landing page report
Chrome UX Report
Chrome DevTools
Test My Site

Noel is responsible for leading the testing at SweetFizz. Noel has been using a testing platform for SweetFizz’s site.

Why should SweetFizz integrate their testing platform with their site analytics?

To quickly and easily identify problem areas
To allow site users to see results of the tests
To automatically forward relevant data to the Google Ads account
To give all teams at SweetFizz easier access to the test results

Elliott is the owner of a user-focused organization called MissionFlow. Elliott wants to encourage cross-functional collaboration between the teams at MissionFlow.

Which question is suitable to ask to encourage cross-functional collaboration between MissionFlow’s teams?

Do the website and app both deliver high-quality user experiences?
What percentage of the marketing budget can accurate metrics quantify?
Are the teams utilizing the latest features in Google Ads?
How many offline interactions does it take to create a conversion?

Liam is the marketer for the web site, SearchEverywhere.com. Liam thinks the slowness of the site discourages users from browsing the site. But he’s unsure how to demonstrate and prove this to the developer team and executive leadership.

What’s a tool Liam can use to test, analyze, and report recommendations to improve the performance of the SearchEverywhere.com site?

Visual Studio
Test My Site
Wireshark
Squarespace

You’re a web marketing consultant on an engagement with your client, DeepDive.com, an online marketer of underwater diving gear and supplies. Google Analytics has shown that the exit rate on the checkout page is high. In a meeting with the developer team, you explained that this means there’s something about the checkout page that causes customers to abandon their purchase. You’ve recommended that they implement a one-click-to-buy option that utilizes information stored in the users account.

Which type of user personalization is this known as?

Delivering a relevant web page
Using known user signals
Using given information
Dynamic merchant processing

Calvin is a marketer at Games Galore, a user-focused organization. Calvin has been given advice to establish a relationship with the development team at Games Galore.

Why is it important for a user-focused organization such as Games Galore, for marketers to establish relationships with developers?

To understand the constraints that limits developers when they’re building a site or app
To build morale within the organization and, in turn, promote a supportive work environment
To gain assistance from the developers when it comes to creating content on Google Ads
To encourage developers to implement marketing related changes quicker than usual

Autosity feels that they have room to improve their mobile conversion rate (mCvR). They’ve asked Karl to identify opportunities to improve this area.

Which of the following actions would help Karl to identify opportunities in improving Autosity’s mCvR?

Reviewing search term reports in their Google Ads account
Analyzing demographic reports for Autosity’s industry
Comparing the desktop conversion rate to mCvR
Accessing the desktop version of the site from different locations

Charles is determined to reshape their business, KindMind, into a user-focused organization.

Which of the following is a key characteristic of a user-focused organization?

Investing heavily in developer resources
Creating a continuous cycle of listening to users, testing and iterating
Having each team measure different key performance indicators (KPIs)
Having the marketer take sole responsibility of making user-centric design

Tierra is the marketer for Far West Imports. She’s the project lead for a new smartphone app that will help customers order products more easily. Thanks to Google’s advice, their dev team has incorporated many features to boost conversion numbers. The marketing VP is insisting that you assess the eﬃciency of the shopping cart and checkout features.

Which Google service allows them to test the app’s UI and features?

Google Analytics 360
SplitMetrics
Optimizely
Firebase A/B Testing

Rachelle is new to conversion rate optimization but is eager to get started.

Which of the following steps should be her ﬁrst priority?

Using data and user feedback to identify areas of opportunity
Implementing an A/B test on the homepage
Speaking to the developer team about implementing changes
Creating a hypothesis to test based on her preferences

The business, Monitoro, has an effective team comprised of an analyst, C-level, designer, developer, and marketer. Regardless of their job title or function, their work all has something in common.

What do these members of Monitoro share in common?

Their primary goal is to grow social engagement.
All of their business roles connect to the end user.
They’re all primarily focused on driving traffic.
They all work directly with the Google Ads interface.

Myrna is a marketer for TryAndBuy.com. Drop-off rates at the checkout page are trending high on the site. She has called you at the Google Help Center to help her with a solution.

You recommend Google Pay as a payment solution for which of the following two reasons? Select the best answers.

It’s accepted by every bank that accepts Visa or Mastercard.
It securely stores payment information.
Completing checkout takes less than six clicks or taps.
It offers rewards for new user referrals.
It supports co-branded cards, such as those by Citi.

Nelson is a marketer for the company WorldTrend. Nelson wants to help build a strong, more user-focused organization by getting the support of WorldTrend’s leadership.

Which of the following is a recommended action for Nelson to gain the support of leadership in this area?

Showing benchmark data across the competition
Showing a summary breakdown of the Google Ads account
Showing the performance statistics of the design team
Showing a comparison of performance between the development and marketing teams

Robert is the marketer for LuckyGuess.com, an online trivia gaming site. Revenue from the site is down. The VP of sales wants the problem ﬁxed soon. Robert suspects the site isn’t as user-friendly as it could be. Google Analytics shows that exit rates are high. Robert would like to better understand how users move through the website.

Which category of Google Analytics reports can give Robert that information?

Attribution reports
Model comparison reports
Flow visualization reports
Audience reports

Gertie is the marketer for a client’s website, PieBaker.com. Her customer has hired her to increase sales revenue through the site. She wants to start by improving the landing page experience.

What are two landing page elements Gertie should focus on? Select the best answers.

Navigation
Clear value proposition
Intuitiveness
Simple design
Turnaround time

Sami is the marketer for HitchHiker.com. Feedback from users of the website indicates that checkout takes too long, and so they won’t come back to the website. Sami believes the reason is that the checkout process requires users to ﬁll out all shipping, billing, and credit card information on each purchase.

Which Google solution can help make checkout much faster for HitchHiker.com?

One Tap sign-in
Web Vitals
Google Apps
Progressive web apps

The marketing team at GoldBoat consistently acquire high click-through rates in their Google Ads account.

Why is it important that the marketing team also invest resources into GoldBoat’s mobile site and app experience?

Because itll make sure users to leave positive reviews about GoldBoat
Because there are still many complex interactions that a user has with a site or app after clicking on an ad
Because it’ll help them to grow and organize their audience lists to a greater extent
Because it’ll help to further improve the click-through rate in their Google Ads account

The product managers and developers for MovingAway.com have spent considerable effort to improve the responsiveness of the website. Now, they’re trying to determine the best way to measure the performance of the site.

What’s one factor they should consider in choosing responsiveness metrics?

Average time between user clicks measures view time
Ratio of total visitors per day to total hits per day
Using cloud-based testing services to simulate the actual user experience
Using real-world results instead of lab-testing results

As the marketer for TravelTheWorld.com, the user experience for the site is Harper’s responsibility. She enjoys creating rich, impressive content that creates a welcoming environment for users. But the slow performance of the site frustrates her.

What’s a factor that’s likely slowing down the performance of the website?

HTML
Coding errors
Videos
Localization

HeavyDuty.com is an online site for heavy industrial machinery. Revenue last quarter was disappointing. As the lead marketer for the site, it’s your job to determine the cause and solve the problem. Google Analytics reports seem to indicate that friction on the checkout page is high. Apparently, something about the checkout experience is turning customers away.

Which Google feature can make checkout easier by using information stored in the user’s Google account?

Real-time order counter
Multi-factor authentication
Google Shopping Cart
One Tap sign-up

Vicky manages the Google Ads account for the business, RelicsComics. Vicky focuses on improving the mobile conversion rate (mCvR) while everything else remains the same.

What changes can RelicsComics expect to see in their Google Ads account if Vicky is successful in increasing the mCvR?

Clicks and revenue increase.
Conversions and revenue increase.
Conversions increase while revenue decreases.
Conversions decrease while revenue increases.

Murphy is the owner of a user-focused organization called FusionTactics. Murphy wants to encourage cross-functional collaboration between the teams at FusionTactics.

Which question is suitable to ask to encourage cross-functional collaboration between FusionTactics’s teams?

Are the teams utilizing the latest features in Google Ads?
How many offline interactions does it take to create a conversion?
Do web and app teams have aligned goals and strategies?
What percentage of the marketing budget can accurate metrics quantify?

Rupert is the lead marketer for NationalTransfer.com, an international mover of household goods. Their dev team has implemented several personalization features in the site. Before the changes go live, they’d like to test the effectiveness of the new personalization features.

What Google service can easily test the changes on NationalTransfer.com, an international mover of household goods?

Optimize 360
Data Studio
Google Analytics 360
Google Insights

Anja is the marketer for ShoesForLife.com. She’s patterned the design of her web site after LotsOfShoes.com, a successful competitor’s site. Sales from the site haven’t been as successful as she hoped. She’s asking you for advice to improve the marketing effectiveness of her web site.

What advice would you give to Anja to make her site more successful?

Focus on providing a seamless experience for users.
Provide a way for users to leave and read reviews from other customers.
Add a PCI-compliant payment gateway to bolster user confidence in site security.
Remove all flash content and switch fully to HTML5.

Santiago has been the marketer and site manager for FixMyCar.com for the past 15 years. He and the developer team have spent much effort improving the user enjoyment of the site. Recently, performance metrics are showing the speed of the site has regressed signiﬁcantly over time.

Which long-term maintenance program can help by limiting certain metrics that affect performance?

Independent testing program
Long-term performance audit
Performance maintenance team
Performance budget

Jadon is the business owner of Cakesie. Jadon knows how important conversion rate optimization is, but he’s limited with his time. Jadon has learned that, by deciding what to test and in what order, the PIE framework can help him to prioritize his time.

Which of the following criteria belong to the PIE framework?

Presentation, Indicators, and Estimation
Potential, Importance, and Ease
Performance, Inspection, and Evaluation
Production, Interest, and Engagement

The Johnson Door Company has a website named, JDoors.com. Last year, they released a mobile app available on both Android and iOS. They encourage users to use the app instead of the website because of its advanced capabilities. Currently, they advertise on YouTube and several other sites. When customers click on an ad, it takes them to JDoors.com instead of the app.

What web technology can open a product URL directly in a mobile app?

Two-Factor authentication
Universal links
HTML5
Deep linking

Fanny has been the chief marketing oﬃcer for FireSale.com for the past two years. The web site is still using the same web application platform used to create it. Fanny thinks it’s time to update to a progressive web app (PWA).

What are two beneﬁts of moving CleanFoods.com to a PWA platform? Select the best answers.

Responds dynamically to input
Automatic certification in app stores
Less device battery drain
Better hardware integration
Loads instantly

Chris is the marketer for AnimalRescue.com. She’s done a comparative analysis of the site against competitor sites. She’s convinced that improving the speed and responsiveness of the site will increase its effectiveness and revenue contribution.

Which statistic should she use to convince the executive leadership of AnimalRescue.com to make site speed a priority?

Visitor hits
Average page views
Daily referrals
Conversion rates

Forrest is in the market for a barbecue grill. He did a Google search and clicked a link to an outdoor products site named OutdoorMan.com.

What must the site marketer for OutdoorMan.com do to make a good ﬁrst impression of the site on Forrest?

Provide a very welcoming experience for him
Display contact information
Display a video window of products in use
Display their most popular products on the home page

Cecila helps to optimize the mobile experience for GroveClove’s website and app. Cecila understands that, although mobile devices have constraints that desktops don’t have, they also present unique opportunities.

In what way does performance present an opportunity for mobile devices when it comes to marketing?

Marketers can expect users to keep up-to-date with the latest mobile device models.
Building thoughtful, simpler interfaces can help improve speed and performance across all device types.
Marketers can rely on mobile device manufacturers and OS developers to keep mobile devices at top speed.
Mobile devices increase in performance over time as they are used more frequently.

You are designing a mobile web site for a company called, PioneerCooking.com. It’ll be the primary showcase of their outdoor cooking products. The website’s must be designed for access through mobile devices.

To make sure that customers have a good experience with the PioneerCooking.com web site, what should be the primary marketing goal?

That site users leave positive reviews about products on the site
To show a price comparison with competitor sites
That the mobile experience should resemble a good conversation
To encourage the user to spend hours browsing products on your site

Aliyah is the marketer for Arctic Sales Company. She’s the project lead for a new smartphone app that will help customers order products more easily. Thanks to Google’s advice, their dev team has incorporated many features to boost conversion numbers. Before going live, the team would like to see just how effective the personalization features are.

Which Google service allows them to test the app’s UI and features?

SplitMetrics
Firebase A/B Testing
Optimize 360
Web Vitals

Stuart is in the market for a rain coat. He did a Google search and clicked a link to an outdoor clothing site named CoverUp.com.

What must the site marketer for CoverUp.com do to make a good ﬁrst impression of the site on Stuart?

Display a video window of products in use
Display all their products on the home page
Display their most popular products on the home page
Provide a very welcoming experience for him

Martha is the marketer for Circus.com. She’s patterned the design of her web site after BigTop.com, a successful competitor’s site. Sales from the site haven’t been as successful as she hoped. She’s asking you for advice to improve the marketing effectiveness of her website.

What advice would you give to Martha to make her site more successful?

Focus on changes that improve user satisfaction of the site.
Broaden the scope of products offered on the site.
Remove all flash content and switch fully to HTML5.
Provide a way for users to leave and read reviews from other customers.

Antonio works as a marketer at FelineFriendly, a business comprised of marketing, development, designer, and leadership teams. Antionio and the other teams have instructions to work from the same standards and to follow the same principles.

Why is it important that all teams at a user-focused organization work from the same standards and follow the same principles?

So that the teams can collaborate on leadership efforts
To make sure branding consistency and minimize errors
So that all teams can handle user feedback
To create diverse strategies within each individual team

HopePower.com, a local electrical contractor, has contracted Charlotte to be their marketer. Thus far, their website has been an informational site full of static pages. Charlotte is upgrading the site to include online ordering with a PCI compliant checkout process. She’s recommended the usual Visa/Mastercard checkout options, though she dislikes the time it takes for a customer to checkout that way.

Which payment option allows customers to checkout using a Visa card stored in their Gmail account?

Google Pay
Venmo
Square Wallet
PayPal

Ruth is a marketer at GraphicMagic, a user-focused organization. Ruth has been given advice to establish a relationship with the development team at GraphicMagic.

Why is it important for a user-focused organization such as GraphicMagic, for marketers to establish relationships with developers?

To understand the constraints that limits developers when they’re building a site or app
To build morale within the organization and, in turn, promote a supportive work environment
To encourage developers to implement marketing related changes quicker than usual
To gain assistance from the developers when it comes to creating content on Google Ads

FuelCoach feels that they have room to improve their mobile conversion rate (mCvR). They’ve asked Ricardo to identify opportunities to improve this area.

Which of the following actions would help Ricardo to identify opportunities in improving FuelCoach’s mCvR?

Accessing the desktop version of the site from different locations
Reviewing search term reports in their Google Ads account
Comparing the desktop conversion rate to mCvR
Analyzing demographic reports for FuelCoach’s industry

A sports ticket vending business called StadiumSpirit feels like some of the pages on their website are weaker than others. The teams at StadiumSpirit understand that identifying these pages is crucial for conversion rate optimization (CRO).

Which of the following actions can help StadiumSpirit to identify which pages need the most attention with regards to CRO?

Having a designer inspect the cosmetic side of the pages
Checking the “Landing pages” section in Google Ads
Reviewing the website’s funnel or flow
Comparing other businesses’ websites against their own

Lloyd has been researching what makes a user-focused organization a successful one. During this research, Lloyd has come to realize that everyone plays a part in optimizing the user experience on an ongoing basis.

What is the designer’s part in optimizing the user experience on an ongoing basis?

Aligning with developers to create options for testing site and app improvements
Supporting and encouraging testing and enabling budgets to allow for it
Building the test environments and implementing changes that were successful in testing
Implementing tracking for measurable outcomes and share data across teams

Oliver is the marketer for the web site, FindYourHome.com. Oliver thinks the slowness of the site discourages users from browsing the site. But he’s unsure how to demonstrate and prove this to the developer team and executive leadership.

What’s a tool Oliver can use to test, analyze, and report recommendations to improve the performance of the FindYourHome.com site?

Site123
Squarespace
Test My Site
Visual Studio

Tami is the marketer for MySpy.com. A customer survey reports that the checkout process is too lengthy..Tami believes the reason is that the checkout process requires users to ﬁll out all shipping, billing, and credit card information on each purchase.

Which Google solution can help make checkout much faster for MySpy.com?

Progressive web apps
Google Apps
Google App Engine
One Tap sign-up

Jill is in the process of conducting conversion rate optimization (CRO) for their business, Stovesy. Jill understands that the ﬁrst step in the CRO process is to identify opportunities on Stovesy’s site and app. Carrying out quantitative and qualitative research achieves this outcome.

Which of the following insights are part of quantitative research when it comes to CRO?

User insights
Competitive insights
Brand insights
Data insights

Fred is explaining to their client, Foodoko, that the user journey is a complex one when it comes to creating a conversion.

Which phases of the user journey does what’s described as the “messy middle” include?

The exploration and action phase
The initial search and exploration phase
The exploration and evaluation phase
The evaluation and action phase

Bob helps to optimize the mobile experience for ArtfulGarden’s website and app. Bob understands that, although mobile devices have constraints that desktops don’t have, they also present unique opportunities.

In what way does the mobile network present an opportunity for mobile devices when it comes to marketing?

Mobile networks always offer consistent speeds.
Mobile networks are faster than WiFi connections.
The mobile web remains the most widely used platform.
The mobile web offers more overall diversity than desktops do.

Jessie is shopping for her husband’s anniversary present. He loves to go ﬂy ﬁshing whenever he can. Jessie uses her mobile phone to ask for the nearest outdoor supply store. Her phone opens up the map application with directions to a nearby location only ﬁve minutes away.

This is an example of what kind of personalized user experience?

Delivering a relevant landing page
Using known user signals
Using machine learning
Google’s One Tap sign-in

Devon is the business owner of GooeyChewy. Devon knows how important conversion rate optimization is, but he’s limited with his time. Devon has learned that, by deciding what to test and in what order, the PIE framework can help him to prioritize his time.

Which of the following criteria belong to the PIE framework?

Presentation, Indicators, and Estimation
Production, Interest, and Engagement
Potential, Importance, and Ease
Performance, Inspection, and Evaluation

Jude is the product manager for Family.com, a website for genealogists. Earlier this year, many comments from site feedback complained about poor speed. Working with the site marketing and development teams, Jude created a plan where the site speed metrics couldn’t fall below a certain level.

Which plan type is Jude’s plan?

A latency limit
A performance plan
A speed plan
A performance budget

Jensen is the marketer for GlobalMovers.com. She’s done a comparative analysis of the site against competitor sites. She’s convinced that improving the speed and responsiveness of the site will increase its effectiveness and revenue contribution.

Which statistic should she use to convince the executive leadership of GlobalMovers.com to make site speed a priority? (Duplicate 2)

Conversion rates
Average page views
Click rates
Average daily visitors

The business owners of Foodiest feel like their mobile website, foodiest.com, isn’t offering a fast and seamless experience to their users.

Which Google tool can Foodiest use to receive speciﬁc recommendations on how to improve foodiest.com?

Google Analytics
Test My Site
Gerrit
Google Web Toolkit

Amir works as a marketer at Dogily, a business comprised of marketing, development, designer, and leadership teams. Amir and the other teams have instructions to work from the same standards and to follow the same principles.

Why is it important that all teams at a user-focused organization work from the same standards and follow the same principles?

So that the teams can collaborate on leadership efforts
To make sure branding consistency and minimize errors
So that all teams can handle user feedback
To create diverse strategies within each individual team

Amelia is determined to convert their business, Geogenics, into a user-focused organization.

Which of the following is a key characteristic of a user-focused organization?

Building relationships between teams like marketing and product
Having the marketer take sole responsibility of making user-centric design
Having each team measure different key performance indicators (KPIs)
Investing heavily in developer resources