Stuart is in the market for a rain coat. He did a Google search and clicked a link to an outdoor clothing site named CoverUp.com. What must the site marketer for CoverUp.com do to make a good ﬁrst impression of the site on Stuart?
- Display a video window of products in use
- Display all their products on the home page
- Display their most popular products on the home page
- Provide a very welcoming experience for him
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