Tierra is the marketer for Far West Imports. She’s the project lead for a new smartphone app that will help customers order products more easily. Thanks to Google’s advice, their dev team has incorporated many features to boost conversion numbers. The marketing VP is insisting that you assess the eﬃciency of the shopping cart and checkout features. Which Google service allows them to test the app’s UI and features?

June 18, 2022 Steven 0 Comments

Google Analytics 360
SplitMetrics
Optimizely
Firebase A/B Testing

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