A gym equipment business called Gymnex feels like some of the pages on their website are weaker than others. The teams at Gymnex understand that identifying these pages is crucial for conversion rate optimization (CRO). Which of the following actions can help Gymnex to identify which pages need the most attention with regards to CRO?

  • Comparing other businesses’ websites against their own
  • Having a designer inspect the cosmetic side of the pages
  • Reviewing the website’s funnel or flow
  • Checking the “Landing pages” section in Google Ads

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