Healthy Life HQ10, a Health and wellbeing company, has both a website and an app. What are three reasons the company should consider implementing measurement solutions that connect web and app? (Choose three.)

• To drive more fitness video views.
• To move customers from using the app to using the website.
• To help improve overall mobile ROI.
• To close the loop on mobile conversions.
• To deliver a seamless mobile experience.

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