A client asks you to explain what Campaign Manager 360 is. What answer will you give them?

• It’s a cloud-based search management service that helps agencies and marketers effectively manage some of the biggest search marketing campaigns, across several engines and media channels, around the world.
• It’s a stand-alone tool to plan campaigns, to design and manage creative, to organize and apply audience data, to find and buy inventory, and to measure and optimize campaigns.
• It’s a toolset that provides insights to better understand customers. With these insights, websites can be improved and tailored audience lists can be created among other actions.
• It’s a web-based ad management platform for advertisers and agencies that assists with digital campaign management. It includes a versatile set of features for ad serving, targeting, verification, and reporting.

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