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Google Ads Measurement Exam 

A marketing strategist is interested in enhanced conversions for web. What description could their agency provide to explain this feature?

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  • Enhanced conversions for web uses Google Analytics to unlock more powerful bidding.
  • Enhanced conversions for web uses third-party data to improve the accuracy of your conversion
  • Enhanced conversions for web uses third-party data to unlock more powerful bidding.
  • Enhanced conversions for web uses hashed, first-party data to unlock more powerful bidding.

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For what reason might an advertiser opt to use enhanced conversions for leads?

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Google Ads Measurement Certification Answers

You’re working in your Google Ads account and set up offline conversions. You need to download the template for “Conversions from Clicks.” Which two file types are supported by conversion templates? (Choose two.)

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