Aimee’s been researching YouTube as a way to promote her content. She was amazed by YouTube’s reach and the infrastructure of innovation the platform is committed to building. Plus, she loves the freedom creators are given on YouTube to express themselves. As a creator, what’s another reason Aimee should choose YouTube?

• YouTube creators are given lower keyword costs in search marketing auctions.
• YouTube creators can use platform tools to build their own brand’s website.
• YouTube creators can earn income by sharing ads alongside their content.
• YouTube creators can sign up for use of Google-owned HD camera systems.

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